罗斯公司理财原书第七版全册配套教学课件 (2).ppt
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1、罗斯公司理财原书第七版全册罗斯公司理财原书第七版全册 配套教学课件配套教学课件 (2) Increase revenue growth to 5% per annum Increase operating margin from 10% to 15% by 2004 Deliver an incremental 2.7billion in operating profit by 2004 Path to Growth identifies what we will do to deliver on our promises to shareholders: Provide Unilever w
2、ith the platform to deliver sustainable growth Unilever Note: Figures do not include Bestfoods 100 120 140 160 180 200 Q4 97Q1 98Q2 98Q3 98Q4 98Q1 99Q2 99Q3 99Q4 99Q1 00Q2 00Q3 00 Unilever Peer Group Unilever Share Price Performance v Peer Group Shadow (Based on Quarterly Average Share prices) Why d
3、o we need the Path to Growth? The Market is concerned about our ability to execute our strategy Peer Group: Beiersdorf,Avon, Cadbury, Clorox, Coca Cola, Colgate, Danone, Eridania, Gillette, Heinz, Kao, Lion, LOreal, Nestle, P they are intrinsically satisfying and rewarding e.g. achievement The Icebe
4、rg Model Necessary but not sufficient Distinguish effective performance Skill Knowledge Values Self-Image Traits Motives Acquired capability Deeper seated traits and motives A competency: any characteristic of a person that differentiates outstanding from more typical performance in a given job, rol
5、e, organization or culture. Competencies are: observable and measurable behavioural characteristics that can be developed based on the business needs of today and tomorrow factors which drive superior performance in a given job How was the LGP developed? Step 1: Was developed by a rigorous research
6、process: Assessment of Unilevers business context, the challenges facing leaders and the capabilities needed to achieve growth In-depth research of 39 Unilever growth leaders Interviews and feedback from colleagues Comparison of the Unilever growth leadership characteristics to a world-class benchma
7、rk sample Large international organisations Achieved substantial growth in own sectors Result: LGP was rolled out to WL6 and 5 in 2000 How was the LGP developed? Step 2: Focus groups and interviews with WL2, 3 and 4 in 14 countries around the world Tested relevance and made relevant adjustments Resu
8、lt: Now rolling out to all WL2+ managers across Unilever How were the Criteria Established? Original Research Compared and Contrasted Two Groups Current Superior Leaders Current Outstanding Leaders Baseline Competencies Both groups show Distinguishing Competencies Only outstanding show How were the
9、External Benchmarks used? Compared both groups to competencies required to meet the future strategy and against the external benchmark population External benchmark of world class leaders Current Superior Leaders Baseline Competencies Distinguishing Competencies Potential Vulnerabilities Even the be
10、st need to show more Current Outstanding Leaders What makes a world-class leader of growth? World-class leaders of growth: Driven by bigger ambition and drive for step change Generate and encourage big thinking Are highly street smart and savvy Think and act over a longer term perspective Energise o
11、thers for significant change Demonstrate a greater focus on individuals - developing, empowering and holding them accountable Use highly effective influencing strategies to gain support: they know how to orchestrate the organisation - colleagues, bosses, their teams How does Unilever measure up? Alt
12、hough the best of the Unilever sample demonstrates these behaviours and creates growth orientated climates, we are often still more controllers than enablers in our leadership style. We are good, but we know we can be better How is the LGP different? Directly related to our current business agenda -
13、 Growth Externally benchmarked against the best One set of competencies for all levels Creates a focus on development of outstanding leaders at every level It is easily modified to support future new business goals As a result, LGP will replace the Effective Unilever Manager competencies Achieves th
14、rough integrity, teamwork and learning Self Confident Integrity Team Commitment Learning from Experience Possesses the intellectual power to determine direction Ensures that direction is market driven Delivers through people Acts decisively to improve performance Clarity of Purpose Practical Creativ
15、ity Objective Analytical Power Market Orientation Leading Others Developing Others Influencing Others Entrepreneurial Drive Builds Commitment to Growth Strategic Influencing Team Commitment Team Leadership Drives for Growth Seizing the Future Change Catalyst Developing Self limited partners may have
16、 some voting rights. Taxation Double Partners pay taxes on distributions. Reinvestment and dividend payout Broad latitude All net cash flow is distributed to partners. Liability Limited liability General partners may have unlimited liability. Limited partners enjoy limited liability. Continuity Perp
17、etual life Limited life 1-67 1.4 Goals of the Corporate Firm The traditional answer is that the managers of the corporation are obliged to make efforts to maximize shareholder wealth. 1-68 The Set-of-Contracts Perspective The firm can be viewed as a set of contracts. One of these contracts is betwee
18、n shareholders and managers. The managers will usually act in the shareholders interests. The shareholders can devise contracts that align the incentives of the managers with the goals of the shareholders. The shareholders can monitor the managers behavior. This contracting and monitoring is costly.
19、 1-69 Managerial Goals Managerial goals may be different from shareholder goals Expensive perquisites Survival Independence Increased growth and size are not necessarily the same thing as increased shareholder wealth. 1-70 Separation of Ownership and Control Board of Directors Management Assets Debt
20、 Equity Shareholders Debtholders 1-71 Do Shareholders Control Managerial Behavior? Shareholders vote for the board of directors, who in turn hire the management team. Contracts can be carefully constructed to be incentive compatible. There is a market for managerial talentthis may provide market dis
21、cipline to the managersthey can be replaced. If the managers fail to maximize share price, they may be replaced in a hostile takeover. 1-72 1.5 Financial Markets Primary Market When a corporation issues securities, cash flows from investors to the firm. Usually an underwriter is involved Secondary M
22、arkets Involve the sale of used securities from one investor to another. Securities may be exchange traded or trade over-the-counter in a dealer market. 1-73 Financial Markets Firms Investors Secondary Market money securities Sue Bob Stocks and Bonds Money Primary Market 1-74 Exchange Trading of Lis
23、ted Stocks Auction markets are different from dealer markets in two ways: Trading in a given auction exchange takes place at a single site on the floor of the exchange. Transaction prices of shares are communicated almost immediately to the public. 1-75 1.6 Outline of the Text I.Overview II.Value an
24、d Capital Budgeting III.Risk IV. Capital Structure and Dividend Policy V.Long-Term Financing VI. Options, Futures and Corporate Finance VII. Financial Planning and Short-Term Finance VIII. Special Topics 2-76 CHAPTER 2 Accounting Statements and Cash Flow 2-77 Chapter Outline 2.1 The Balance Sheet 2.
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