国际管理1 .ppt

1、必胜客必胜客1.Logo:Pizza and More（美味不只必胜客）（美味不只必胜客）2.Riginated from:1958,America;established by Frank and Dan Camey.3.Subsidiary:spread all over 100countries.4.Strategies:global strategic objectives;provide all kinds of suitable set meals to meet needs from different consumption levels people.the details

2、and origin about Pizza hut:1.1:Pizza hut is the worlds largest pizza monopoly chain enterprises.At present yum brands group are scattered in more than 100 countries,has more than 32,500 home restaurant chains.1.2:In 1958,the young Frank and Dan Carney,the two brothers,they borrowed$600 from their mo

3、ther,they opened the first pizza hut,in the United States Wichita.1.3:From 1958 the first Pizza hut was established.Began with the traditional thin pizza(传统薄皮比萨传统薄皮比萨),pizza hut through the continued efforts to refine every kind of the pizza,and extended the scope of flavor tomeet every consumers ne

4、ed.Today,iron plate pizza,nonmetal pizza,Hand-tossed style pizza,and the big New Yorker pizza to be loved by millions of consumers.必胜客畅享四大洲必胜客畅享四大洲 美味共品鉴电视广美味共品鉴电视广告告.flvPizza and More Now there are more than 500 pizza hut chains scatter in nearly 80 cities of China.必胜客在中国必胜客在中国 必胜客属于百胜餐饮集团必胜客属于百胜餐饮

5、集团，中国事业部必胜客品牌总经理高耀说，中国事业部必胜客品牌总经理高耀说，“与跨国企业通常只关注沿海发达城市的做法略有不同，与跨国企业通常只关注沿海发达城市的做法略有不同，20年来必胜客年来必胜客有步骤、有层次地向中国一线、二线、三线城市逐级进驻，从沿海城市、有步骤、有层次地向中国一线、二线、三线城市逐级进驻，从沿海城市、经济发达地区逐步向西南、东北、西北等区域全面推动。经济发达地区逐步向西南、东北、西北等区域全面推动。”必胜客在西部布局的同时，其长期秉持的必胜客在西部布局的同时，其长期秉持的“环境保护理念环境保护理念必胜客在中国经营策略必胜客在中国经营策略 Pizza hut belongs

6、 to yum brands group(百胜餐饮集团）百胜餐饮集团）.Gao Yao as the manager of China pizza hut brand said,multinational enterprises usually focus on the practice of developed coastal city slightly different.For 20 years Pizza hut drops into the cities of China step-by-step,from coastal cities,developed areas in the

7、southwest,gradually to the northeast,northwest regions.At the same time Pizza hut carried out the layout of west,it holds a long-term concept of“environmental protection.【PO朝霆制作】angelababyPizza Hut西班牙tapas pizza.flv 收购实例美国百胜公司(必胜客所属公司)于2011年12月12日成功收购中国小肥羊方式：兼并 必胜客在世界范围内的经营理念必胜客在世界范围内的经营理念 必胜客倡导必胜客倡

8、导“为客疯狂为客疯狂”、“顾客是我们的惟一顾客是我们的惟一”的理念，营造的理念，营造“欢乐休欢乐休闲闲”、“轻松亲切而又值得依赖轻松亲切而又值得依赖”的餐饮氛围和文化，并把这种餐饮文化转化的餐饮氛围和文化，并把这种餐饮文化转化到企业内部，形成一套具有企业特色的企业文化。让员工接受并认同这种企业到企业内部，形成一套具有企业特色的企业文化。让员工接受并认同这种企业文化，使员工不经意间影响着顾客，在品位与品尝之间产生完美的结合。文化，使员工不经意间影响着顾客，在品位与品尝之间产生完美的结合。Pizza hut advocates guest crazy,the customer is only,to

9、 create the dining atmosphere and culture which includes happy leisure and relax and cozy are worth relying on,and put the food culture into the enterprise internal,to form a enterprise characteristics of the enterprise culture.Let employees accept and agree with this kind of enterprise culture,staf

10、f casually influence the customers,forming the perfect combination between the quality and taste.New strategy：Provide all kinds of suitable set meals to meet needs from different consumption levels people.To students they offer 20 percent discount,provided they have student Id card before they order

11、.以必胜客为代表的比萨类餐厅，突出家庭型和舒适性，以必胜客为代表的比萨类餐厅，突出家庭型和舒适性，全程式服务，幽雅的格调，悠闲舒适的氛围。必胜客现又全程式服务，幽雅的格调，悠闲舒适的氛围。必胜客现又有下午茶供应，续杯免费。有下午茶供应，续杯免费。2012最新必胜客下午茶广告最新必胜客下午茶广告http-，超温馨，超美味，超温馨，超美味.flv Pizza hut as a representative of the pizza restaurants,stands out the atmosphere of relax and comfort,across the board service,elegant style,leisurely and comfortable atmosphere.Now the Pizza hut has offered present tea time for you to enjoy,the second cup of tea is free.Be available to busy people by booking on line to extend the consumption groups.【PO朝霆制朝霆制作作】Pizzahut必胜客外送广告必胜客外送广告.flv