新编剑桥商务英语unit-3课件.ppt
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- 新编 剑桥商务英语 unit 课件
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1、.13.1Business topic:Starting a business3.2 Business skills:Leaving and taking messagesModule 3.23.1 Business topic:Starting a business.3 How to start a business?sole trader 独立法人,独立经销独立法人,独立经销partnership 合伙经营合伙经营franchise 连锁店,特许经销权,特连锁店,特许经销权,特许经营许经营Vocabulary:Types of business.4Can you introduce sth
2、 about them?Sole trader 独立法人,独立经销店独立法人,独立经销店 you are self-employed and set up the business on your own.独立经销店独立经销店 Partnership 合伙经营合伙经营 you are self-employed and start the business with another person.You are both equally liable.合伙经营店合伙经营店 Franchise 加盟连锁店,特许经营加盟连锁店,特许经营 you buy a license to trade und
3、er the name of the franchisor and you benefit from the franchisors expertise.Franchisor 特许经营商,授予特许的经营者特许经营商,授予特许的经营者Vocabulary:Types of business.5Advantages and disadvantages Match the following to the three types You take all the profit You share the pressure The business model is given to you so t
4、here is less trick.You might disagree on strategy Part of your profits goes to the franchiser.If you go bankrupt,You lose everything.6Advantage Disadvantage Sole traderpartnershipFranchiseYou take all the profit 利益独享利益独享You share the pressure 有人分担压力有人分担压力The business model is given to you so there i
5、s less trick.If you go bankrupt,You lose everythingYou might disagree on strategyPart of your profits goes to the franchiser.7Setting up your own business Start-up capital Business sense经营意识经营意识 Entrepreneurial spirit企业家精神企业家精神 Start the business on your own Independent people Enjoy all he profit Hi
6、gh risk It suit for Independent people Plenty of business experience Who dont like to follow rules.8Setting up your own business Becoming a franchiseegood if you have plenty of business experienceGood if you dont have much business experiencevery high-riskLess risky than being a sole tradermany new
7、businesses fail(nine out of ten)Only 0.9%of franchises fail.suits people who dont like to follow rulesYou have business relationship with someone else.for very independent peopleDoesnt suit people who dont like to follow other system/people.has the potential to become a franchise Offer some independ
8、ence and you dont work for sb else.9Questions and answers Group workWrite five questions about the text for each otherSwap the questions and answer them?What are you granted in a frachise?A license.10 Introduce more about franchising Concept What kind of people does it suit?Business sense,entreprene
9、urial spirit(basic)Someone lack of experience Doesnt suit?The most entrepreneurial Who dont want to follow the system(a club with rules.11 Advantages Less risk and more support of other people(running a business with help)Franchisees can charge their own prices Work for your own Disadvantage Franchi
10、sors are strict on the menu content.12Language points We wanna hold your hand 我们要拉紧你的手 我们愿与你携手创业 Business sense 经营意识 Entrepreneurial spirit 企业家精神,进取精神,开拓精神 voila 那就是,瞧,可不是那就是,瞧,可不是 A very clever move 一个明智之举一个明智之举.13 Run the show 主持演出主持演出 自己开店,大展身手自己开店,大展身手 Short-lived 短暂的短暂的 翻译:翻译:如果想自己开店但是却又缺乏经验,同如
11、果想自己开店但是却又缺乏经验,同时又不想在这个充满风险的昙花一现的时又不想在这个充满风险的昙花一现的独立法人世界中立足,那么开家连锁店独立法人世界中立足,那么开家连锁店可能是一个明智之举可能是一个明智之举.14 Franchise特许经营特许经营 Trademark 商标商标 Trade name 商号商号 Entire package 代指一揽子的经营理念代指一揽子的经营理念Franchisor授予特许经营者Franchisee加盟特许经营者licenseFranchise fee.15 granting of a license 同意发给许同意发给许可证可证 charge ones own
12、 prices 自行定价自行定价收费收费 Follow the system 循规蹈矩循规蹈矩.16 franchisee n.(公司的分店、零售店公司的分店、零售店或联号商店的)特许经营者,加盟者或联号商店的)特许经营者,加盟者 trademark n.商标商标 ludicrous adj.ludkrs荒谬的,荒谬的,可笑的可笑的 menu content 菜单的内容菜单的内容 solicitor n.律师律师.17 branch out使使分支出来,拓展业务分支出来,拓展业务 launch vt.开办(新企业)开办(新企业)invest vt.投资投资 venture n.投机活动;商业冒
13、险;(为盈投机活动;商业冒险;(为盈利而投资其中的)风险公司利而投资其中的)风险公司 Stretch entrepreneurial wings 让企业家大展身手让企业家大展身手.18Advice on franchises What advice does the trainer give?You must be someone who likes to follow rules and have support from othersChoose a strong brand and something you are interested inYou need start-up capi
14、tal.19Second listening Listen and write the missing expressions.201.In general _ _ _ you are thinking of.2._,_ _ make sure that the bands are strong.3._ _,making and selling pizzas might be profitable but4.I _ _ you need to like hard work.5._,_ the money.You 2.Listen again to the talk.Write in the m
15、issing expressions.21SpeakingA mini-presentationA:What is important when?Setting up your own business a good idea knowing your customersB:What is important when?Your business is a partnership relationship with the other person shared responsibilityback.22A mini presentation Speaking:part two 3个话题中选一
16、个做个话题中选一个做1分钟陈述,可以分钟陈述,可以准备准备1分钟,然后对方就此话题提问分钟,然后对方就此话题提问1-2个个回答必须包括问题中提及的两点,回答必须包括问题中提及的两点,并且加上自己的观点并且加上自己的观点用连接词过渡用连接词过渡 However,although,besides,because,.23Useful expressions Starting your presentationWhen,I think that it is important toId like to talk aboutfirst of all,The first thing whenis toTh
17、ere are a number of points to consider when.24 Mentioning and sequencing the points First of all,there is For example Secondly,Id say The second point to remember is Something else is The final point is I also think And,finally So,lastly.25 Adding informationIt is also important to sayIn addition to
18、 thatYou also need to consider that.26Listening 2 Planning a seminar 1.Listen to a message on a voicemail about a seminar.Complete the information on this message pad.Business Circle Conferencing Name:Mr.Ray(1)_ Name of event:(2)_ He cant come to the buffet on(3)_ because his train doesnt arrive unt
19、il after(4)_.Please send the schedule to his email which is(5)_.NauntonLaunching your business onlineSunday evening9:.27 2.Vanessa and Kirsten are in charge of organizing the seminar at Business Circle Conferencing.Vanessa calls Kirsten to confirm the final arrangements.Add the missing information t
20、o Vanessas notes.NotesLaunching your business online 3 pm:Security(1)_.4.30pm:people with buffet arrive to(2)_.(3)_:I arrive.Number of delegates:(4)_.Registration and buffet ends at about(5)_.are opening the room at 3set up4 pmtwelveseven.28Speaking:Discussing a schedule You and your partner are in
21、charge of a training event.Here is the schedule to email out to all participants.New and business:a Seminar for Young Entrepreneurs Monday 15th February 9.00-9.30 Registration and coffee 9.30-11.00 Introduction and talk:A good idea does notnecessarily make money.Speaker:Fiona Brewster 11.30-1.00 Wor
22、kshop and mini-presentations by each participant 1.00-2.00 Lunch 2.00-3.00 Talk:Online businesses the myth and the truthSpeaker:Laszlo Reiner.3.305.00 Workshop:Title to be confirmed.29However,before you confirm these details,read some correspondence and make any changes and notes on the schedule.Fin
23、ally,meet with your partner to discuss and confirm the final version.From:r.thornethorneconsultants.bizSubject:workshopThank you for inviting me to run a workshopon the 15th.I am delighted to confirm that Iwill be able to attend.I would like to suggestthe title:You might want it but does yourcustome
24、r?It will be about targeting thecustomer and improving service.Does thatsound OK?Im currently available eithermorning or afternoon.Please confirm asap.RegardsRTTELEPHONE MESSAGE Fiona Brewster called.She has aproblem with speaking on the 15th.Shes going to be late so asked tospeak later in the day.C
25、an you changeher session?Maybe to later in themorning or the afternoon?Student ASecurity just said theyprobably wont be openingthe building until 9.15 on the15th.Its a problem withstaffing!.30TELEPHONE MESSAGE Laszio Reiner called to confirm histalk.His flight lands at 8.30 onSunday evening.Will you
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