泛读教程1Unit-5-Business课件.ppt

1、Unit 5Business*Reading Skill:Context Clue to Word Meaning II*Review Definition/Restatement CluesUseful hints:to be defined as,to mean,to refer to,to be called,to be known as,or,namely,i.e.,that is,e.g.While hiking in the mountains,they came to a tarn or a mountain lake.Example CluesUseful hints:for

2、example/instance,such as,likee.g.Condiment,such as salt,pepper,sauce and mustard,is the very thing a cook turns to if he wants to make the dishes taste better.*1.Class Relationship(Hyponymy)*ExamplesMr.Johnsons paintings show his attention to geometric shapes of all kinds.The paintings contain circl

3、es,squares,triangles,pirrles,etc.The conference was attended by prime ministers,ministers,presidents and other important dignitaries.Animal is general when compared with tiger,horse,etc.,but horse is more general than steed,stallion,etc.*Useful hints:but,while,whereas,however,conversely,yet,otherwis

4、e,on the contrary,on the other hand,Examples:There was no fllip seats available,so they had to buy expensive ones.Smith was rather thin while his wife was really obese.Unlike her gregarious sister,Jane is a shy,unsociable girl who does not like to go to parties.My son likes to take part in all kinds

5、 of social activities and make friends,while my daughter is introverted.In the past,the world seemed to run in an orderly way.Now,however,everything seems to be in a state of turmoil.2.Contrast Relationships*Levi Strauss&Company*I.Pre-reading tasksI.Pre-reading tasks Warm up questions：1.What kind of

6、 pants do you like most?2.Do you know the jeans brand:Levi Strauss?3.How much do you know the creator of this brand?*Cultural Information:(1829-1902)(1829-1902)One of the best-known beneficiaries of Californias gold rush economic boom,Levi Strauss was born in Bavaria in German,and came to San Franci

7、sco in 1850,one of the thousands hoping to strike it rich.*ConclusionBornLb StraussFebruary 26,1829Buttenheim,Bavaria,German ConfederationDiedSeptember 26,1902(aged 73)San Francisco,California,U.S.Known forFounded the first company to manufacture blue jeans,known as Levi Strauss&Co.*Levis brand Engl

8、ish name:Levis Chinese name:李维斯 Full name：Levi Strauss The founder:Levi Strauss(李维史特劳斯)Founded country:the United States Founded date:1853 Brand endorsement:Hebe,Wu Zun Chinese distributor:Levi Strauss&Commercial Trading Co.,dLt.*Skim the passage and find out the general idea in one minute.*Scan the

9、 passage and finish the reading comprehension in seven minutes.*Text StructureText Structure The whole text is arranged by chronicle order(the order of time)*Time Event Time Event 1847 came to America 1850 go to California 1873 cooperate with Jacob 1906 earthquake and fire World war II commodity/rat

10、io 1950 meet demand 1960s standard uniform for youth 1968 Levis for Gals 1984 Olympic games Mid 1980s limited production of 555 Today target different age and racial groups*StructureStructure Para.12 How did Strauss start his business Para.38 The development of Levis company Para.9 The conclusion ab

11、out the success of Levis company*Levi Strauss&Company How was Levis founded?At first,Strauss sold tents to gold miners,and later he made the unsold cloth into waist-high overalls which were very popular,in this way Levis was founded.*Levi Strauss&Company 2.What were the features of Levis material?Sh

12、rink,wrinkle and fade.*Levi Strauss&Company 3.What kind of fabric/cloth did Strauss use?Denims(Serge de Nimes)and Jeans(Genes)*Levi Strauss&Company 4.Whats the logo of Levis?Can you draw it?A double arc of orange thread stitched on the back pockets*Levi Strauss&Company 5.Why can Levis be so successf

13、ul?-Levi always tried to improve his products-the company has operated in an enlightened manner-great marketing strategies*Levi Strauss&Company 6.What were Levis marketing strategies?-Levis adjusted its products,advertising and marketing approaches to meet the changing market force.*Levi Strauss&Com

14、pany 6.What were Levis marketing strategies?-Levis also adopted some unusual way to attract customers,like high price and limited production.*Levi Strauss&Company 6.What were Levis marketing strategies?-Today Levis is trying to meet different kinds of customers different needs.*minimizedelightedindustrial realizedfrightenedorganizedpartialtalented*spreadconceptreasonsupermarketsestimateleastworkpriceopenform*