体验商务英语-unit-10-Ethics课件.ppt

1、UNIT 10EthicsThose are my principles;if you dont like them,I have others.Groucho Marx2 Starting up Listening a code of ethicsML Book three unit ten overview Reading whistle blowing on tobacco Vocabulary honesty and dishonesty Language review narrative tenses Skills problem-solving Case study profit

2、or principleUNIT TEN ETHICSMARKET LEADER BOOK THREEWarmer:vocabulary notes1.ethic:a system of moral principles or rules of behaviour.The puritan ethic,the Christian ethic,the protestant ethic2.Ethics:The rules or standards governing the conduct of a person or the members of a profession Personal eth

3、ics,social ethics,professional ethics,business ethics,medical ethics,code of ethicsUNIT TEN ETHICSMARKET LEADER BOOK THREEWarmer:vocabulary notes3.ethics:the branch of philosophy that deals with moral principles -Ethics is a branch of philosophy.cf.-The ethics of his decision are doubtful.4.ethical:

4、relating to beliefs about what is right and wrong ethical problems(basis,standard,issue,relativism,decision-making,investment scheme,code,theories,risk)UNIT TEN ETHICSMARKET LEADER BOOK THREEWarmer:consider the following questions:1.Is it worse to steal from another person than to steal from a shop?

5、2.Is it always wrong to lie?3.If you knew your brother was selling fakes would you tell the police?UNIT TEN ETHICSMARKET LEADER BOOK THREEWarmer:comment on the quotation:Those are my principles;if you dont like them,I have others.Groucho MarxToo many principles applying to the same issue would lead

6、to no principles at all!UNIT TEN ETHICSMARKET LEADER BOOK THREEStarting up:task A(1)Serving the needs of customers Supplying products and services Creating jobs Producing wealth Making profits Purpose of a businessbackUNIT TEN ETHICSMARKET LEADER BOOK THREEStarting up:task A(2)Business ethics are th

7、eories about conduct and values which take account of the moral responsibilities a business has to the community it exists in,to its employees and to its customersWhat do you understand by these phrases?UNIT TEN ETHICSMARKET LEADER BOOK THREEStarting up:task A(2)A code of good practice is a written

8、document laying down ethical ways of working for the personnel of a company.What do you understand by these phrases?UNIT TEN ETHICSMARKET LEADER BOOK THREEStarting up:task A(2)A mission statement is a document in which a company sets out its general approach to doing business and its objectives.Not

9、all companies have mission statements,and they can vary from a single sentence to several pages.What do you understand by these phrases?UNIT TEN ETHICSMARKET LEADER BOOK THREEStarting up:task A(2)Walt Disney:To make people happy.Wal-Mart:To give ordinary folk the chance to buy the same things as ric

10、h people.Marks and Spencer:Our mission is to make aspirational quality accessible to all.Sony:Our mission is to experience the joy of advancing and applying technology for the benefit of the public.3M:To solve unsolved problems innovatively.Microsoft:A computer on every desk and in every home.Commen

11、t on these mission statements?Starting up:task A(4)Professions:How ethical do you think they are?Starting up:task A(4)Professions:How ethical do you think they are?UNIT TEN ETHICSMARKET LEADER BOOK THREEStarting up:task BTalk about unethical activities:Avoiding paying tax is in that country.not allo

12、wed,against law,unethical,very common,not very common,understandable,acceptable,illegal,rampant,one of the unspoken rules,simply out of the questionUNIT TEN ETHICSMARKET LEADER BOOK THREEVocabulary:Honesty and dishonestyTask A:Vocabulary notes:1.law-abiding:adhering strictly to laws and rules and cu

13、stoms2.Crooked:dishonest or illegal 3.A slush fund:a reserve of money used for illicit purposes,especially political bribery.4.Sweetener:something that you give or offer someone in order to persuade them to accept an offer or business deal.backUNIT TEN ETHICSMARKET LEADER BOOK THREEVocabulary:Honest

14、y and dishonestyTask A:Vocabulary notes:5.Insider trading:the illegal practice of trading on the stock exchange to ones own advantage through having access to confidential information.6.Industrial espionage:The use of clandestine(secret)methods to acquire secret information for commercial advantage.

15、7.whistleblower:One who reveals wrongdoing within an organization to the public or to those in positions of authority.UNIT TEN ETHICSMARKET LEADER BOOK THREEVocabulary:Honesty and dishonestyTask A:Vocabulary notes:8.swindler:A person who practises fraud or deceit for purposes of gain;a cheat9.con ma

16、n:a man who persuades people to give him their money or property by lying to them.10.fraud:the crime of gaining money or financial benefits by a trick or by lying.11.integrity:the quality of having strong moral principles.Vocabulary:Honesty and dishonestyTask A(key):1.trustworthy law-abiding2.a slus

17、h fund a sweetener3.insider trading industrial espionage 4.a swindler a conmon5.a bonus a commission 6.fraud deceit crookedcompensationdisclosurea whistleblowerintegrityA bribeUNIT TEN ETHICSMARKET LEADER BOOK THREEVocabulary:Honesty and dishonestyTask B(key):1.Our company does nothing illegal.We ar

18、e very _ 2.Weve got _ which is used in countries where its difficult to do business without bribes.3.Their car looked so much like our new model.We suspect _.law-abidinga slush fundindustrial espionageUNIT TEN ETHICSMARKET LEADER BOOK THREEVocabulary:Honesty and dishonestyTask B(key):4.They fired hi

19、m because he was _.He informed the press that the company was using under-age workers in the factory.5.He denied accepting _ when he gave the contract to the most expensive supplier.6.I admire our chairman.Hes a man of his word and is greatly respected for his _.A whistleblowerA bribeintegrityUNIT T

20、EN ETHICSMARKET LEADER BOOK THREEDiscussion:doing the right thingquestions:which set of ethic do you prefer?WorkSavingsResponsibilityCompetitionSex rolesSacrificeEquality-InequalityWealth accumulationAbsolutionRisk assumptionEfficiency/ProductivityThrift/Investment LeisureDebtRightsProtectionUnisexi

21、smSelf-interestEqualityWealth redistributionSituationalismRisk aversionQuality of lifeConsumerismUNIT TEN ETHICSMARKET LEADER BOOK THREEDiscussion:doing the right thingTask A:dealing with the ethical dilemmas:Should you1.choose the best qualified?2.increase their wages?3.report the mistakes?4.increa

22、se the price and maintain the current weight of the product in the packet?UNIT TEN ETHICSMARKET LEADER BOOK THREEDiscussion:doing the right thingTask B:questions:1.Can businesses that conduct themselves in an ethical way be profitable?2.Do you like working in a company that is unwilling to take an e

23、thical stand when there is financial cost to the decisionUNIT TEN ETHICSMARKET LEADER BOOK THREEReading:whistle-blowing on tobaccoWhistle-blowing:a definition “Whistle-blowing”is the act of a man or woman who,believing that the public interest overrides(be more important than)the interest of the org

24、anization he(she)serves,publicly“blows the whistle”if the organization is involved in corrupt,illegal,fraudulent,or harmful activity (Nader,Petkas,and Blackwell,1972)backUNIT TEN ETHICSMARKET LEADER BOOK THREEReading:whistle-blowing on tobaccoWhistle-blowing:an alternative definition:Some of the ene

25、mies of business now encourage an employee to be disloyal to the enterprise.They want to create suspicion and disharmony and pry into the proprietary interests of the business.However this is labelled-industrial espionage,whistle-blowing or professional responsibility-it is another tactic for spread

26、ing disunity and creating conflict(Roche-GM chairman,1971)UNIT TEN ETHICSMARKET LEADER BOOK THREEReading:whistle-blowing on tobaccoProblems that might justify whistle-blowing:IncompetenceCriminal BehaviorUnethical PoliciesThreat to Public SafetyInjustices to WorkersWould you blow a whistle in these

27、cases?UNIT TEN ETHICSMARKET LEADER BOOK THREEReading:whistle-blowing on tobaccoWhistle-blowing:how?1.SECRETLY BLOW THE WHISTLEcan be very effectiveIf whistle-blower remains secret,retaliation cannot occurFeelings of cowardice Creation of atmosphere of mistrust What will whistle-blower do if confront

28、ed by firm-tell the truth or lie?UNIT TEN ETHICSMARKET LEADER BOOK THREEReading:whistle-blowing on tobaccoWhistle-blowing:how?2.PUBLICLY BLOW THE WHISTLEcan be effectiveWhistle-blower may be treated as a hero by manyOrganization may attack the whistle-blower It is difficult to interact with those on

29、e is criticizing It may be difficult to work with those who hold a grudgeUNIT TEN ETHICSMARKET LEADER BOOK THREEReading:whistle-blowing on tobaccoWhistle-blowing:how?3.SECRETLY THREATEN TO BLOW THE WHISTLECan be very effectiveWhen it works,organization is not hurt by bad publicityDoes not permit dia

30、logue between upper&lower managers Might prevent injured consumers or clients from receiving remediesUNIT TEN ETHICSMARKET LEADER BOOK THREEReading:whistle-blowing on tobaccoVocabulary overview:DiagnoseLung cancerEnhanceNicotineSueRespectivelyBlew the whistleAdamantlyExposeDecadeInsiderRevealGet sb.

31、Hooked LiterallyThe InsiderManipulateAdditiveammoniaUNIT TEN ETHICSMARKET LEADER BOOK THREEReading:whistle-blowing on tobaccoVocabulary overview:AbsorbCentral nervous systemInduceConfidentiality agreementNonethelessDumpIntimidationTaint reputationLeak outHavocFrenzyOff the hookLawsuitRight some wron

32、gSelf-righteousnessDivorceBe comfortable withUNIT TEN ETHICSMARKET LEADER BOOK THREEReading:whistle-blowing on tobaccoVocabulary notes:1.adamant:refusing to be persuaded or to change ones mind 2.insider:One who has special knowledge or access to confidential information 3.hooked on nicotine:addicted

33、 to nicotine4.fix:dose of or exposure to sth.Pleasurable and stimulating.5.manipulate:control or influence sb or sth.In an ingenious or devious way.UNIT TEN ETHICSMARKET LEADER BOOK THREEReading:whistle-blowing on tobaccoVocabulary notes:6.additive:substance added to improve or preserve something 7.

34、ammonia:氨 NH3.8.dump:leave or abandon(sb)9.intimidation:an act to persuade sb to do sth.or dissuade sb.from doing sth.by frightening him or her10.taint:To become affected with decay;spoil.UNIT TEN ETHICSMARKET LEADER BOOK THREEReading:whistle-blowing on tobaccoVocabulary notes:11.leak out:(of inform

35、ation)become known 12.havoc:Widespread destruction;devastation 13.frenzy:a state of uncontrolled activity,anxiety,or emotion such as excitement or rage14.off the hook:freed from danger or blame or obligation 15.self-righteous:certain that one is totally correct or morally superior UNIT TEN ETHICSMAR

36、KET LEADER BOOK THREEReading:whistle-blowing on tobaccoCultural notes:Jeffrey Wigand:(born December 17 1945)is a former vice president of research and development at Brown&Williamson in Louisville Mike Wallace:(born May 9,1918)is an American journalist.Wallace has been a correspondent for CBS 60 Min

37、utes since its debut in 1968.UNIT TEN ETHICSMARKET LEADER BOOK THREEReading:whistle-blowing on tobaccoCultural notes:60 Minutes:is an American investigative television newsmagazine,which has run on CBS News since 1968 Mike Wallace and Jeffrey Wigand in the interviewUNIT TEN ETHICSMARKET LEADER BOOK

38、THREEReading:whistle-blowing on tobaccoCultural notes:The insider:is a 1999 film that tells the true story of a 60 Minutes television series expos of the tobacco industry,as seen through the eyes of a real tobacco executive,Jeffrey Wigand In the filmRussell Crowe(left)played the part ofJeffrey Wigan

39、d(right)UNIT TEN ETHICSMARKET LEADER BOOK THREEReading:whistle-blowing on tobaccoTask C:(key)1.CBS feared that Wigands employer would sue CBS for 15 billion dollars because it claimed that CBS induced Wigand to break the strict Confidentiality Agreement between Wigand and his employer.UNIT TEN ETHIC

40、SMARKET LEADER BOOK THREEReading:whistle-blowing on tobaccoTask C:(key)2.Brown&Williamson threatened to want Jeffrey Wigands head and sued Wigand for breaking the confidentiality Agreement.Brown&Williamson also intimidated CBS to drop Mike Wallaces interview with Jeffrey Wigand in 60 Minutes.3.Jeffe

41、ry Wigand enjoyed battling big tobacco because he can do something to help others.Reading:whistle-blowing on tobaccoTask D:(key)get sb.hooked on sth.induce sb.to do sth.identify sb.with sth.be comfortable withlead sb.to do sth.get sb.addicted to sth.be free from anxiety or stressassociate sb.with st

42、h.Reading:whistle-blowing on tobaccoTask E:Why do I smoke?It stimulates me.I want something in my hand.It feels good.Its a crutch.Im hooked.Its part of my routine.I am a social smoker.UNIT TEN ETHICSMARKET LEADER BOOK THREEReading:whistle-blowing on tobaccoSome quick facts about smokingCigarette smo

43、king has been identified as the most important source of preventable morbidity and premature mortality in the United States and the world.Smoking-related diseases cause an estimated 440,000 American deaths each year.Source:http:/www.smoking- TEN ETHICSMARKET LEADER BOOK THREEReading:whistle-blowing

44、on tobaccoSome quick facts about smokingSmoking costs the United States over$150 billion annually in health care costs.A 2004 Study by the CDCs National Center for Chronic Disease Prevention and Health Promotion found that cigarette smoke contains over 4,800 chemicals,69 of which are known to cause

45、cancer.Women account for 39 percent of all smoking deaths.Source:http:/www.smoking- code of ethicsTask B:vocabulary overview(10.1)Behave ethicallyMultinationalNationalityAs suchHave responsibilitiesCode of ethicsMake a commitmentGood behaviourContribute toEthical bahaviourBe held accountable forAct

46、onAs well Follow up Ethical standardDefine the termA positive thingbackListening:a code of ethicsTask B:vocabulary overview(10.1)Behave ethicallyMultinationalNationalityAs suchHave responsibilitiesCode of ethicsMake a commitmentGood behaviourContribute toEthical bahaviourBe held accountable forAct o

47、nAs well Follow up Ethical standardDefine the termA positive thingUNIT TEN ETHICSMARKET LEADER BOOK THREEListening:a code of ethics1.The issue of ethics is simple.2.If a company puts its code of ethics in writing,it is more likely to act on it.3.Following up a code of ethics is difficult.Task B:(10.

48、1)1.false2.true3.truekeyUNIT TEN ETHICSMARKET LEADER BOOK THREEListening:a code of ethicsTask C:(10.1)1.Firstly,it makes a _ to certain good _ and so its a way of communicating the importance of _ to all of its employees and partners.2.If you express these things in _,especially,then you can be held

49、 _ for mitmentbehaviourGood behaviourwritingaccountableUNIT TEN ETHICSMARKET LEADER BOOK THREEListening:a code of ethicsTask D:vocabulary overview(10.2)Moral dilemmasEthical codeOffer bribeHot waterFacilitation paymentGet involved inThey are well placed toPay forOut of proportion tonepotismUNIT TEN

50、ETHICSMARKET LEADER BOOK THREEListening:a code of ethicsTask D:(10.2)When does a facilitation _ become a _?paymentbribe Examples:1.She gives a example of a facilitation payment;2.She also points out that the size of the payment is an issue;3.She finally mentions problems with nepotismUNIT TEN ETHICS