模块10-Unit4-law-and-order-You-and-intellectual-property(牛津译林版)课件.ppt

1、高高 三三 英英 语语Module 10 Unit 4Project readingYou and intellectual property授课教师授课教师：黄：黄 长长 泰泰 The main idea for each part of the text:Part 1:Part 2:Part 3:Part 4:the definition of intellectual propertythe reasons for protecting intellectual propertythe current problem of piracy that we are facingPart 4:

2、the possible solutions to the problem 1.What does intellectual property refer to?The World Intellectual Property Organization defines intellectual property as ideas,which include inventions,writing,artwork,symbols and designs used in business.Intellectual propertyIndustrial propertyCopyright inventi

3、ons trade marksindustrial designs novels films music artwork architectural designs2.How many kinds of intellectual property are there?3.Why is it considered necessary to protect intellectual property rights?(13)If someone creates something,he or she deserves to be paid for this.4.If a company spends

4、 a lot of money on research and development of new products,but their new products are copied,what will happen to the company?This may lead to a big loss of money for the company,and the company will probably have to stop their research and development of new products.5.What are the common ways in w

5、hich people affect intellectual property rights?Most people have copied music or video material,or downloaded it from the Internet for private use.Some people copy materials such as films to sell for commercial reasons.6.Who are the people most likely to be breaking intellectual property laws?People

6、 with advanced technical skills are most likely to break these laws.However,ordinary people can also break them by copying material or buying pirated goods.1.define:verb 定义定义defineas 把把定义为定义为definition:noun 定义定义In this dictionary reality is defined as the state of things as they are,rather than as t

7、hey are imagined to be.在这本词典里在这本词典里,“reality”被定义为事情所处被定义为事情所处的状况的状况,而不是想象的样子而不是想象的样子.2.apply:verb 适用适用;应用应用applied:adj.before noun 应用的应用的applied mathematics/science应用数学应用数学/科学科学application:noun 适用适用;应用应用The design has many applications.这一设计有许多应用之处。这一设计有许多应用之处。apply 常用短语常用短语:apply A to B:将将A应用于应用于Bap

8、ply to sb./sth.:适用于适用于apply to for:向向提出申请提出申请We should apply the theory to practice.我们应该把这一理论应用于实践。我们应该把这一理论应用于实践。The teaching method doesnt apply to my students.这种教学方法对我的学生并不适用。这种教学方法对我的学生并不适用。I applied to the company for a job.我向这家公司申请了一份工作。我向这家公司申请了一份工作。3.deserve:verb 应受应受,值得值得They certainly dese

9、rved to win that match.他们理所当然应该赢得那场比赛。他们理所当然应该赢得那场比赛。I hope they get the punishment they deserve.我希望他们得到该受的惩罚。我希望他们得到该受的惩罚。The engine of the ship was out of order and the bad weather the helplessness of the crew at sea.(2003上海上海)A.added to B.resulted from C.turned out D.made up A4.add:verb 增加增加addit

10、ion noun 增加增加add to:增添增添add A to B:把把 A 加到加到 B 上上add up to:总计总计What you did added to my trouble.你所做的一切增添了我的麻烦。你所做的一切增添了我的麻烦。We should add fertilizer to the soil.我们应该给土壤施加肥料。我们应该给土壤施加肥料。The cost of the trip added up to 2000 yuan.旅行的费用总计旅行的费用总计2000元。元。_ with a difficult situation,Arnold decided to ask

11、 his boss for advice.(2005 北京春北京春)A.To face B.Having faced C.Faced D.FacingC5.face:verb 面对面对Youre faced with a very difficult choice.你面临着一个艰难的选择。你面临着一个艰难的选择。be faced with:面对面对Whenever we are faced with difficulties,we should never give up.无论什么时候面对困难，我们决不应该放弃。无论什么时候面对困难，我们决不应该放弃。Linda worked for the

12、Minnesota Manufacturing and Mining Company,_ as 3M.(2004 浙江浙江)A.knowing B.known C.being known D.to be knownB6.be known as 被称为被称为;以以知名知名be known for:因为因为而闻名而闻名be known to sb.为某人所知道为某人所知道He is known _ a famous writer.他作为一个著名的作家而闻名。他作为一个著名的作家而闻名。He is known _ singing well.他因为唱歌唱得好而闻名。他因为唱歌唱得好而闻名。asforI

13、t is known to us all that he is good at writing.=As is known to us all,he is good at writing.=What is known to us all is that he is good at writing.众所周知众所周知,他擅长于写作。他擅长于写作。1.abroad 2.raw 3.draft 4.straits 5.sucked 6.underwear 7.apology 8.technologicalFinish the exercises Parts B1 and B2 on page 123,WorkbookB11.further 2.was faced with 3.certificate 4.apology 5.have posed 6.signature 7.motor 8.deserve B2HomeworkGet everything ready for the revision of Module One