第二外语(英语)Ⅲ课程Unit7-B3课件.ppt

1、Definition A)powerful advertising;B)personal persuasion of possible customers by visit,phone or letter;C)exhibitions;D)displays and demonstrations;E)competitions for prizes;F)free samples;G)trading stamps.Click the word in redSales promotion is the work of selling a product by all useful methods suc

2、h as:Advertising is the techniques and practices used to bring products,services,opinions,or causes to public notice for the purpose of persuading the public to respond in a certain way towards what is advertised.Attract the attention of potential customers.Four Stages in Promoting a Product Arouse

3、interest in the product.Four Stages in Promoting a Product Create a desire for its benefits.Four Stages in Promoting a Product Encourage customers to take prompt action.Four Stages in Promoting a Product Warm-up Questions 1.What are the basic qualities of a good salesperson?Which is essential?Why?co

4、urage,physical fitness,imagination,pleasing tone of voice,hard work 2.Do you think it is easy for a handicapped person to be a salesperson?Why?Some salesmen may work hard and even intelligently use their imaginations well,until they meet a succession of refusal and turndowns.It is here that the sale

5、sman with sand(坚毅坚毅)in his soul,stamina(耐力耐力)in his backbone,and courage in his heart,comes right back and whips the salesman who hasnt these qualities.Part Division of the TextPartsPara(s)Time of the Day 117early morning2825Bills Activitiesmid-morning32662day46384eveningpreparation for the days wor

6、kon his way to workdoor-to-door sellingpaper workScanningA He has his laces tied and his top shirt button buttoned before taking another bus.B Its after 7 p.m.that he arrives home after a days hard work.C Its 5:45 a.m.Bill Porter lingers under the covers and listens to weather broadcasting.D He asse

7、mbles his weapons before going out.E The teenagers on the bus remind him of his past.Scan Text A and put the sentences in a logical order.CDEFAGB1.2.3.4.5.6.7.()F Encouraged by his mother,Porter became a salesman who sold household products door-to-door.G He tries many times.At last,a lady buys a ca

8、ke of laundry soap from him.()()()()()()True or False1.Bill Porter used to listen to the weather broadcasting every morning.2.There is something wrong in his left hand.FThe fingers on his right hand are so twisted that he cant tie his shoes.()T()4.People didnt believe that he could live independentl

9、y.That is not the case,however.T()3.His dead mother never thought he could do anything.FHis dead mother used to encourage him and her challenge echoes in his soul.()5.Bill Porter has ever been a soldier fighting in the battlefield.FA crippled body is one of his enemies,and he must fight alone for hi

10、s independence and dignity.()1.The first job for which he applied for is to sell _A.brushes B.household products C.newspapers D.briefcasesMultiple ChoiceA1.The first job for which he applied for is to sell _.A.brushes B.household products C.newspapers D.briefcasesMultiple Choice2.A representative in

11、 Watkins offered him a job to sell household products in a quite _ section.A.rich B.poor C.remote D.nearby 2.A representative in Watkins offered him a job to sell household products in a quite _ section.A.rich B.poor C.remote D.nearby C3.For several years,his sales kept the _ in Watkins.A.lastB.high

12、est C.lowest D.secondary 3.For several years,his sales kept the _ in Watkins.A.lastB.highest C.lowest D.secondary B4.His first stop on his way to work that day is _.A.a bus stop B.a shoeshine stand C.a nearby hotel D.a house4.His first stop on his way to work that day is _.A.a bus stop B.a shoeshine

13、 stand C.a nearby hotel D.a houseBBlank Filling It is a day.Bill Porter stopped at the first house.He the bell.A woman comes to the door and refuses him by an .The person in the second house even doesnt give him a chance to speak.For ninety minutes,Porter hasnt made a ,but he doesnt .At last a woman

14、 is to buy a cake of soap from him.Supply the missing information according to the story.windy and rainy _rings _excuse _sale _give up _persuaded _ The alarm rings.Its 5:45.He could linger under the covers,listening to the radio and a weatherman who predicts rain.People would understand.He knows tha

15、t.A surgeons scar cuts across his lower back.The fingers on his right hand are so twisted that he cant tie his shoes.Some days,he feels like surrendering.But his dead mothers challenge echoes in his soul.So,too,do the voices of those who believed him stupid,incapable of living independently.All his

16、life hes struggled to prove them wrong.He will not quit.And so Bill Porter rises.LIFE OF A SALESMAN Tom Hallman Jr.He takes the first unsteady steps on a journey to Portlands streets,the battlefield where he fights alone for his independence and dignity.Hes a door-to-door salesman.Sixty-three years

17、old.And his enemies a crippled body that betrays him and a changing world that no longer needs him are gaining on him.With trembling hands he assembles his weapons:dark slacks,blue shirt and matching jacket,brown tie,tan raincoat and hat.Image,he believes,is everything.He stops in the entryway,picks

18、 up his briefcase and steps outside.A fall wind has kicked up.The weatherman was right.He pulls his raincoat tighter.laugh uncontrollably.The teenagers stare at him.They dont realize Porters afraid someone will steal his briefcase,with the glasses,brochures,order forms and clip-on tie that he needs

19、to survive.He tilts his hat just so.On the 7:45 bus that stops across the street,he leaves his briefcase next to the driver and finds a seat in the middle of a pack of bored teenagers.He leans forward,stares toward the driver,sits back,then repeats the process.His nervousness makes him Porter senses

20、 the stares.He looks at the floor.His face reveals nothing.In his heart,though,he knows he should have been like these kids,like everyone on this bus.Hes not angry.But he knows.His mother explained how the delivery had been difficult,how the doctor had doctor had used an instrument that crushed a se

21、ction of his brain and caused cerebral palsy,a disorder of the nervous system that affects his speech,hands and walk.Porter came to Portland when he was 13 after his father,a salesman,was transferred here.He attended a school for the disabled and then Lincoln High School,where he was placed in a cla

22、ss for slow kids.But he wasnt slow.His mind was trapped in a body that didnt work.Speaking was difficult and took time.People were impatient and didnt listen.He felt different was different from the kids who rushed about in the halls and planned dances he would never attend.What could his future be?

23、Porter wanted to do something and his mother was certain that he could rise above his limitations.With her encouragement,he applied for a job with the Fuller Brush Co.only to be turned down.He couldnt Porter knew he wanted to be a salesman.He began reading help wanted ads in the newspaper.When he sa

24、w one for Watkins,a company that sold household products door-to-door,his mother set up a meeting with a representative.The man said no,but Porter wouldnt listen.He just wanted a chance.The man gave in and offered Porter a section of the city that no salesman wanted.carry a product briefcase or walk

25、 a route,they said.It took Porter four false starts before he found the courage to ring the first doorbell.The man who answered told him to go away,a pattern repeated throughout the day.That night Porter read through company literature and discovered the products were guaranteed.He would sell that p

26、ledge.He just needed people to listen.If a customer turned him down,Porter kept coming back until they heard him.And he sold.For several years he was Watkins top retail salesman.Now he is the only one of the companys 44,000 salespeople who sells door-to-door.The bus stops in the Transit Mall,and Por

27、ter gets off.His body is not made for walking.Each step strains his joints.Headaches are constant visitors.His right arm is nearly useless.He cant fully control the limb.His body tilts at the waist;he seems to be heading into a strong,steady wind that keeps him off balance.At times,he looks like a t

28、oddler taking his first steps.He walks 10 miles a day.His first stop today,like every day,is a shoeshine stand where employees tie his laces.Twice a week he pays for a shine.At a nearby hotel one of the doormen buttons Porters top shirt button and slips on his clip-on tie.He thenthen walks to anothe

29、r bus that drops him off a mile from his territory.He left home nearly three hours ago.The wind is cold and raindrops fall.Porter stops at the first house.This is the moment hes been preparing for since 5:45 a.m.He rings the bell.A woman comes to the door.“Hello.”“No,thank you,Im just preparing to l

30、eave.”Porter nods.“May I come back later?”he asks.“No,”says the woman.She shuts the door.Porters eyes reveal nothing.He moves to the next house.The door opens.Then closes.He doesnt get a chance to speak.Porters expression never changes.He stops at every home in his territory.People might not buy now

31、.Next time.Maybe.No doesnt mean never.Some of his best customers are people who repeatedly turned him down before buying.He makes his way down the street.“I dont want to try it.”“Maybe next time.”“Im sorry.Im on the phone right now.”“No.”Ninety minutes later,Porter still has not made a sale.But ther

32、e is always another home.He walks on.He knocks on a door.A woman appears from the backyard where shes gardening.She often buys,but not today,she says,as she walks away.“Are you sure?”Porter asks.She pauses.“Well”Thats all Porter needs.He walks as fast as he can,tailing her as she heads to the backya

33、rd.He sets his briefcase down and opens it.He puts on his glasses,removes his brochures and begins his sales talk,showing the woman pictures and describing each product.Spices?“No.”Jams?“No.Maybe nothing today,Bill.”Porters hearing is the one perfect thing his body does.Except when he gets a live on

34、e.Then the word“no”does not register.Pepper?“No.”Laundry soap?“Hmm.”Porter stops.He smells blood.He quickly remembers her last order.“Say,arent you about out of soap?Thats what you bought last time.You ought to be out right about now.”“Youre right,Bill.Ill take one.”He arrives home,in a rainstorm,af

35、ter 7 p.m.Today was not profitable.He tells himself not to worry.Four days left in the week.At least hes off his feet and home.Inside,an era is preserved.The telephone is a heavy,rotary model.There is no VCR,no cable.His is the only house in the neighborhood with a television antenna on the roof.He

36、leads a solitary life.Most of his human contact comes on the job.Now,he heats the oven and slips in a frozen dinner because its easy to fix.The job usually takes him 10 hours.Hes a weary man who knows his days no matter what his intentions are numbered.He works on straight commission.He gets no paid

37、 holidays,vacations or raises.Yes,some months are lean.In 1993,he needed back surgery to relieve pain caused from decades of walking.He was laid up for five months and couldnt work.He was forced to sell his house.The new owners,familiar with his situation,froze his rent and agreed to let him live th

38、ere until he dies.He doesnt feel sorry for himself.The house is only a building.A place to live,nothing more.His dinner is ready.He eats at the kitchen table and listens to the radio.The afternoon mail brought bills that he will deal with later this week.The checkbook is upstairs in the bedroom.His

39、checkbook.He types in the recipients name and signs his name.The signature is small and scrawled.Unreadable.But he knows.Bill Porter.Bill Porter,salesman.From his easy chair he hears the wind lash his house and the rain pound the street outside his home.He must dress warmly tomorrow.Hes sleepy.With

40、great care he climbs the stairs to his bedroom.In time,the lights go off.Morning will be here soon.The rhetorical device used here is called inversion or hyperbaton(倒装倒装).The normal order of the sentence is like this:The voices of those who believed him stupid,incapable of living independently also

41、echo in his soul.1.Translate the sentence into Chinese.（在他内心深处）也一直回响着那些说他蠢，说他（在他内心深处）也一直回响着那些说他蠢，说他不能独立生活的人的声音。不能独立生活的人的声音。So,too,do the voices of those who believed him stupid,incapable of living independently.2.What kind of rhetorical device is used here?他妈妈解释说生他时难产，医生使用了某种器械，损坏了他妈妈解释说生他时难产，医生使用了某

42、种器械，损坏了他大脑的一部分，导致了大脑性麻痹，一种影响他说话，他大脑的一部分，导致了大脑性麻痹，一种影响他说话，手部活动以及行走的神经系统的紊乱。手部活动以及行走的神经系统的紊乱。1.What is the grammatical function of the last part of the sentence,from“a disorder”to the end?It functions as an appositive(同位语同位语).His mother explained how the delivery had been difficult,how the doctor had

43、used an instrument that crushed a section of his brain and caused cerebral palsy,a disorder of the nervous system that affects his speech,hands and walk.2.Translate the sentence into Chinese.It took Porter four false starts before he found the courage to ring the first doorbell.What is implied here?

44、Porter had a very hard beginning.1.Translate the sentences into Chinese.头疼也是习以为常的事。他的右臂几乎没用。他不能头疼也是习以为常的事。他的右臂几乎没用。他不能完全控制这只手臂。他的身体从腰部开始前倾，看上完全控制这只手臂。他的身体从腰部开始前倾，看上去就像是顶着一股强劲的吹个不停的风迈步向前，风去就像是顶着一股强劲的吹个不停的风迈步向前，风似乎要把他刮倒。似乎要把他刮倒。Headaches are constant visitors.His right arm is nearly useless.He cant fu

45、lly control the limb.His body tilts at the waist;he seems to be heading into a strong,steady wind that keeps him off balance.2.What kind of rhetorical device is used in the first sentence?The rhetorical device used in the first sentence is personification,a figure of speech in which a thing,quality

46、or idea is represented as a person.It can make the sentence more vivid.He puts on his glasses,removes his brochures and begins his sales talk,showing the woman pictures and describing each product.What can be inferred from this description?Bill Porter is a very proficient retail salesman.Despite his

47、 deformity(残疾残疾),he did all these very fluently,which showed his eagerness to sell the products to the customer.Is there anything special with the sentences here?Yes.They are elliptical sentences.Ellipsis involves leaving out words which are obvious from the context.Since it is a real dialogue betwe

48、en Bill Porter and his customer,to use elliptical sentences seems very natural.Spices?“No.”Jams?“No.Maybe nothing today,Bill.”1.Paraphrase the second sentence.Porters hearing is the one perfect thing his body does.Except when he gets a live one.Then the word“no”does not register.Except when he catch

49、es someone who looks as if he may be persuaded to buy.2.Translate the sentences into Chinese.波特的听觉是他身上唯一没有一点毛病的功能。只有波特的听觉是他身上唯一没有一点毛病的功能。只有当他察觉对方有可能买他东西的时候才会发生例外。当他察觉对方有可能买他东西的时候才会发生例外。这个时候，他是听不见这个时候，他是听不见“不不”的。的。1.What impression can you get from this sentence?He smells blood.He quickly remembers h

50、er last order.He is a very skillful salesman,sensitive to potential customers needs.2.What kind of rhetorical device is used here?The rhetorical device used here is called metaphor.He is just like an animal hunting its prey(猎物猎物).The new owners,familiar with his situation,froze his rent and agreed t