2021年1月1378国开电大本科管理英语3期末考试试题及答案.doc
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- 2021 1378 电大 本科 管理 英语 期末考试 试题 答案
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1、2021年1月1378国开电大本科管理英语3期末考试试题及答案 2021年1月1378国开电大本科管理英语3期末考试试题及答案 一、交际用语 1-5题:选择正确的语句完成下面对话,并将答案序号写在答题纸上。 1. How did you find your visit to Qingdao, Joanna? _ A. Oh, wonderful indeed. B. I went there alone. C. A guide showed me the way. A 2. Im dog tired. I cant walk any further, Tommy. _, Jenny. You
2、can do it. A. No problem B. Come on C. No hurry B 3. Would you like some more beer? _,please. A. Just a little B. No more C. Ive had enough A 4. Are you going on holiday for a long time? _ A. It was a long time. B. Two weeks ago. C. No. Only a couple of days. C 5. Hurry up。 If the fire spreads to th
3、e stairs, it could block our way out。 _This is no time for talking. A. Better not. B. Wed better call 911. C. Youre right。 C 二、词汇与结构 6-20题:阅读下面的句子,从 三个选项中选出一个能填入空白处的正确选项,井将答案序号写在答题纸上。 6. In Beijing, the best season in a year is probably_autumn. A. late B. later C. latter A 7. I am_your early coming.
4、 A. looking forward to B. looking forward C. look forward to A 8. Who should be responsible for the accident? The boss, not the workers. They just carried out the order_. A. as are told B. as told C. as they told B 9. Im going to have a_with Mark about this issue tomorrow. A. speech B. sentence C. w
5、ord C 10. _is known to all, too much fat causes heart problems. A. It B. As C. Just as B 11. The products of this company are always_to standard, they have very strict quality control process. A. close B. down C. up C 12. I didnt finish my homework. Neither_. A. did he B. didnt he C. he did A 13. Le
6、ts discuss these problems at the meeting,_? A. do we B. shall we C. will you B 14. John as well as Mike_just been back f rom an important meetmg. A. have B. has C. had B 15. Can you tell me how_to the railway station, please? A. getting B. got C. to get C 16. I_to know how often the bus n,ms during
7、.rush hours. A. occur B. happen C. take place B 17. He gave up his study in college in_. A. bundle B. despair C. ash B 18. Not only_many cars built in the 1970s ugly and poorly designed, they also became very unreliable after 40-50 thousand miles. A. was B. are C. were C 19. Our new school building
8、is_construction. A. under B. in C. for A 20. Proper controls that should_developed as part of routine safety procedures were not in place. A. has been B. have been C. be B 三、阅读理解 21-25题:阅读下列短文,从A、B、C三个选项中选出一个正确答案,并将答案序号写在答题纸上。 Passage 1 Without good budget management, you are likely to overspend on
9、marketing accidentally. Here are three steps that help to make a good marketing budget. Step 1 : Organize financial information The first step is to be clear of your current financial situation. You need to know how much money your company makes monthly and the changes that might arise in the future
10、. Although income flows change throughout the year, you must organize the information based on reliable revenuethe minimum amount of money your company makes each month. A realistic budget plan will always focus on the income that exceeds the expenses, not the total revenue that comes in. When you h
11、ave determined the amount of disposable income available for the company, you should determine where the money will go. Step 2 : Determine where you want to spend marketing funds After you know the total amount available to spend on marketing, the next step is how you plan to spend that money. Three
12、 main factors decide how you spend marketing funds: the budget amount, your past experiences, and where you can reach the right audience. You will start organizing how to spend the funds based on the amount. Besides, you need to consider the strategies that have worked in the past. Also, you need co
13、nsider which marketing channels will allow you to reach the right audience. Step 3 : Assess data and make appropriate changes The final step in building a good marketing budget is the analysis of the plan and any changes that may improve revenue. Ultimately, marketing is designed to bring in extra r
14、evenue. If the activity does not bring in any additional revenue over its cost, then it is better to change strategy and try something else. Assessing the data is a vital part of creating an effective marketing strategy. Evaluation begins with comparing past performance to the performance after mark
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