译林牛津版必修四-Unit1-Reading-I公开课课件.ppt

1、AdvertisementsM4U1 Reading Wherever we go,we can see a variety of ads.Structure of the text:Introduction to ads 2.Does an ad tell people the complete truth?3.Public service adsConclusion:_!expository writing说明文写作说明文写作1.What is an ad?It offers supporting details.BodyDont be a slave to adspromote a pr

2、oduct promote the serviceCommercial adCommercial adCommercial advertisements are meant to _ a product or service,which uses _ language and exciting images.promotepersuasive立即下斑立即下斑,禁止痘留禁止痘留 Say no to drugs PSAs(_)are meant to _ people about health,safety,or other problem that affects public welfare.

3、Public service advertisementseducate An ad uses words and pictures to _ people to buy a _ or _,or to _ _ an idea.There are two main types of ads _ _ and _ _ _.persuadeproductservice believe in commercial advertisement public service advertisement Ads sometimes dont _,but just tell us _ truth.Therefo

4、re,dont _ _ the tricks ads use.liehalf fall forPublic service adPublic service ad PSAs,which _ _ widespread social _,aim to teach us and help us _ better lives.PSAs are meant to _ the public,and we can learn a lot by _ the advice they give.deal withconcernsleadbenefit following Not all ads _ _ _ us

5、though.There exist some _ and _ between the two types.play tricks onsimilaritiesdifferencesCommercial adsPSAsPlacesmethodseverywhereusing attractivepictures and clever language similaritiesDifferencesCommercial adsPSAsPurposesReliancePromoting a product or serviceEducating peopleFull of tricksHelpfu

6、lDiscussion:Whats your attitude towards advertisements?Why do you think so?Classroom Interaction:Look at the following pictures and the slogans with them,and tell your classmates how much you understand each of them.Wish all the best in 2015!PepsiTides in,dirts out.Tide 少了这一点就不是一个完整的中国少了这一点就不是一个完整的中

7、国 I(i)am a part of China!使某人注意使某人注意/意识到意识到 某人周围的危险某人周围的危险拒绝毒品拒绝毒品 社会问题社会问题公共公共/大众福利大众福利 保护（某人）使免遭保护（某人）使免遭完全说实话完全说实话 对恭维话感觉良好对恭维话感觉良好掉进这种陷阱中掉进这种陷阱中 捉弄某人捉弄某人make sb.aware of the dangers around sb.say No to drugsproblems in society/social problemstell the complete truth protect sb from sth public welf

8、arefeel pleased with the nice commentfall for the trickplay tricks on服务大众服务大众 过上更好的日子过上更好的日子全国性的公益广告活动全国性的公益广告活动 涉及普遍存在的社会问题涉及普遍存在的社会问题使大众收益使大众收益 听从建议听从建议的奴隶的奴隶 告诫某人不要吸告诫某人不要吸毒毒(两种方法翻译两种方法翻译)had no comprehensionserve the public lead better livesnationwide public service advertising campaign deal with widespread social concerns benefit the public follow the advice be a slave to warn sb against drugs warn sb not to take drugs不理解不理解