（公开课课件）阅读七选五与教材资源开发.ppt

1、Book 9 Unit 5 Inside advertising 阅读七选五与阅读七选五与教材资源开发教材资源开发Experiencing Dont me!stopA.stopB.pushC.touchThe taste is great!How can I have ,soft hair?smoothA.curlyB.blackC.smoothGood teeth,.good healthA.good healthB.beautiful sceneryEnjoy a video.Daddy is the sweetest daddy in the world.Daddy is the mos

2、t handsome,the smartest,the most clever,the kindest.1 Daddy wants me to do well at school.2 He lies about having a job.He lies about having money.He lies that he is not tired.He lies that he is not hungry.He lies that we have everything.3 .He lies,because of me.A.He is my super man.B.He gets up very

3、 late.C.He lies about his happiness.D.Daddy is just great,but he lies.E.I dont like him,because he lies.ADC Sharing methods 1 2 3 4 SharingDiscuss your methods in groups.2015 Mid-autumn Festival falls on Sept 27.The bright full moon,delicious moon cakes,family reunion and pleasant autumn weather,thi

4、s is a peak time for travel.1 .()A.Welcome to China and explore the traditional folk customs of this festival.B.They believe a full moon is a symbol of peace,prosperity,and family reunion.1A Xiaomi Corp is considering the introduction of its first lap-top early next year.2 .Xiaomis notebook may go o

5、n sale in the first quarter to compete with.（China Daily）A.Xiaomis risk into PC market comes.B.This will open a new front in its battle against Apple Inc and Lenovo Group.2B How Beijings Sky Got Blue?Ahead of the military parade,the government began taking strict control of industrial and automobile

6、 emissions.3 .Without the effective controls,Beijings PM2.5 would have been 70 percent higher.（China Daily）A.The air quality was as good as some big cities of developed countries.B.Additionally,Beijings six neighbors also carried out pollution controls.3B If your business offers online purchase to C

7、hinese consumers,Double 11 can be part of your annual sales strategy.4 But,if you definitely do,timing and preparation are crucial to achieve successful online sales.()A.Of course,you may not necessarily join the competition.B.Besides prices,you should also consider the product varieties.4A 1 2 3 4S

8、ummarize methodsForetelling预测预测Key words关键词关键词Connection关系词关系词Step IStep IIStep IIIKnow about the main idea.Do the exercises and check the context.Read choices to find key words.七选五解题步骤七选五解题步骤浏览标题或首段，了解大意。浏览标题或首段，了解大意。细读选项，关注空前后，找出关键词。细读选项，关注空前后，找出关键词。代入答案，核查篇章逻辑关系。代入答案，核查篇章逻辑关系。key wordsforetelling

9、connectionHow do advertisers make effective advertisements?人教版选修九人教版选修九Unit5 Reading语篇节选语篇节选 Identify your target 2 .Use a suitable medium1、Know about the main idea.ApplyingA.Appeal to your targetB.Try to make the advertisement interestingC.However,it would be no use advertising this product.D.Other

10、s are more likely to be noticed if they are funny.E.Television adverts are expensive to make and to show.F.So it makes sense to make computer game ads that appeal to this group.G.For this reason,it would be appropriate to use radio to advertise goods and services relating to cars.2、Read choices to f

11、ind key words.Identify your target For example,adolescent boys are more likely to buy computer games than any other group.1 Having identified the target group,researchers find out.3、Check the context.E.Television adverts are expensive to make and to show.F.So it makes sense to make computer game ads

12、 that appeal to this group.G.For this reason,it would be appropriate to use radio to advertise goods and services relating to cars.F 2 .In order to persuade people to do something,advertisements often appeal to our hopes and dreams or our emotions.Some advertisements appeal to peoples desire to save

13、 money.A.Appeal to your targetB.Try to make the advertisement interestingC.However,it would be no use advertising this product.A .Some advertisements appeal to peoples desire to save money.3 Ads that feature rich and famous people will grab the attention of those who admire people like that.C.Howeve

14、r,it would be no use advertising this product.D.Others are more likely to be noticed if they are funny.E.Television adverts are expensive to make and to show.D .Obviously,cost will play a big part in this decision.4 You have to be a big corporation with a big budget to afford television ads.Advertis

15、ements in newspapers,on the other hand,are much cheaper.D.Others are more likely to be noticed if they are funny.E.Television adverts are expensive to make and to show.F.So it makes sense to make computer game ads that appeal to this group.E As well as worrying about the expense,advertisers must als

16、o consider which media are most appropriate for their product and which their target audience is most likely to see or hear.Because most cars have radios,ads broadcast via radio can reach a lot of drivers very easily.5 E.Television adverts are expensive to make and to show.F.So it makes sense to mak

17、e computer game ads that appeal to this group.G.For this reason,it would be appropriate to use radio to advertise goods and services relating to cars.GKEY:FADEGMain idea知大意知大意Choices 看选项看选项Do the ex.代答案代答案MCDKey words关键词关键词Foretelling预测预测Connection关系词关系词KFC .With so many messages from advertisers fi

18、lling our daily lives,it is important to understand how advertising work.1 .人教版选人教版选修九修九Unit5 Reading 语段节选语段节选 A.However,we should understand ads.B.Then we can avoid being controlled by them.C.And it would be useful to advertise the product.Then we can avoid being controlled by them.EnhancingAct as

19、a teacher and design the exercises.e.g.e.g.Homework回顾总结七选五解题策回顾总结七选五解题策略，尝试给导学案略，尝试给导学案的最后命题部分的的最后命题部分的5段段材料各增添一句干扰项。材料各增添一句干扰项。38 Having confidence in yourself will help you make better choices because you can see what the best outcome would be for your well-being.(2015课标全国卷课标全国卷)A.Learn to really

20、trust yourself.B.It is putting yourself as the victim.C.Stop regarding yourself as the victim.Building Trust in a Relationship Again5A .One is the establishment(制定制定)of broad basic policies.74 The third relates to the establishment of standards of work.(2013课标全国卷课标全国卷)E.The second aspect relates to the application of these policies by departments.F.In the theory of business management,organization has two main aspects.G.planning in business management has three main aspects.6E