学术英语(社科)Unit含答案课件.ppt
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1、学术英语学术英语 社科社科Academic English for Social SciencesUnit 1 Decision-Making Behaviors in Economic Activities Lead-in Text A Text B Listening Speaking WritingUnit Contents Lead-in Reading critically:questions for discussionUnit 1 Decision-Making Behaviors in Economic ActivitiesLead-inReading critically:q
2、uestions for discussionReading critically:Every text is written on a purpose,some are supposed to make you believe.It is important to learn to read critically to get the point.One way of training critical reading is to ask yourself the following questions:l Do you agree with the author?Unit 1 Decisi
3、on-Making Behaviors in Economic Activitiesl What is the author assuming I will agree with?l What is the author trying to prove?Lead-inReading critically:questions for discussionl Does the author adequately defend their argument?l What kind of proof do they use?Unit 1 Decision-Making Behaviors in Eco
4、nomic Activitiesl Is there something they leave out that you would put in?l Does putting it in hurt their argument?Lead-inReading critically:questions for discussionDiscuss the following questions:l How do you make the decision that you take this course?l What do you consider when you make this deci
5、sion?Unit 1 Decision-Making Behaviors in Economic Activities Text A Key terms Critical reading and thinking Difficult sentences English language for academic purpose Specialized vocabulary Collocations Formal and informal English Signpost languageUnit 1 Decision-Making Behaviors in Economic Activiti
6、esText AKey termsl rational people:理性人理性人 Those people who systematically and purposefully do the best they can to achieve their objectives,given the available opportunities.Unit 1 Decision-Making Behaviors in Economic Activitiesl marginal change:边际变化边际变化 small incremental adjustments to a plan of a
7、ctionl marginal benefit:边际效益边际效益 the additional benefit from an increase in an activityText AKey termsUnit 1 Decision-Making Behaviors in Economic Activitiesl marginal cost:边际成本边际成本 the additional cost from an increase in an activityl marginal decision-making:边际决策边际决策 the additional cost from an inc
8、rease in an activityl incentive:激励激励 something that induces a person to actHow People Make DecisionsEconomists explanation about decision making:There are rules behind peoples decision-making behaviors.Text ACritical reading and thinkingUnit 1 Decision-Making Behaviors in Economic Activitiesl Ration
9、al people think at the margin.Text ACritical reading and thinkingUnit 1 Decision-Making Behaviors in Economic ActivitiesExample 1:standby ticketsWhat a rational airline can do?Situation:Flying a 200-seat plane across the U.S.costs the airline$100,000.Cost of each seat:$500(Thats to say,never sell a
10、ticket for less than$500.)Suppose:A plane is about to take off with 10 empty seats.A standby passenger will pay$300 for a seat.Question:should the airline sell the ticket?Answer:Yes.Reason:If the plane has empty seat,the cost of adding one more passenger is tiny.Here the marginal cost is merely the
11、cost of something to eat,like peanuts,coco,etc.Conclusion:As long as the standby passenger pays more than the marginal cost,selling the ticket is profitable.Text ACritical reading and thinkingUnit 1 Decision-Making Behaviors in Economic ActivitiesExample 2:water vs.diamondWhy is water so cheap,while
12、 diamonds are so expensive?waterdiamondNecessary for survivalThe marginal benefit of an extra cup is small because water is plentiful.Unnecessary for survivalThe marginal benefit of an extra diamond is large because diamonds are rare.Unit 1 Decision-Making Behaviors in Economic ActivitiesText ACriti
13、cal reading and thinkingText ACritical reading and thinkingUnit 1 Decision-Making Behaviors in Economic ActivitiesConclusion:Rational people think at the margin.(They make decisions by comparing costs and benefits.)Are you a rational person?Example 1:the price of an appleHow people respond to incent
14、ives?When the price rises:It provides an incentive for buyers to consume less;It provides an incentive for sellers to produce more.Text ACritical reading and thinkingUnit 1 Decision-Making Behaviors in Economic Activitiesl Rational people respond to incentives.Example 2:a tax on gasoline How people
15、respond to incentives?Encourage people to drive small,more fuel-efficient cars;carpool take public transportation;live closer to where they work;drive hybrid cars;drive electric cars.Text ACritical reading and thinkingUnit 1 Decision-Making Behaviors in Economic Activities Example 3:a seat belt law
16、American laws require seat belts as standard equipment on new cars.How a seat belt law alters a drivers cost-benefit calculation(Peltzmans analysis):Seat belts reduce the likelihood of injury or death make accidents less costly drive faster and less carefully a large number of accidentsText ACritica
17、l reading and thinkingUnit 1 Decision-Making Behaviors in Economic ActivitiesResult:These laws produce both fewer deaths per accident and more accidents.Conclusion 1:The net result is little change in the number of driver deaths and an increase in the number of pedestrian deaths.Conclusion 2:When an
18、alyzing any policy,consider both the direct effects and less obvious indirect effects.If the policy changes incentives,it will cause people to alter their behavior.Text ACritical reading and thinkingUnit 1 Decision-Making Behaviors in Economic Activities Rational people know that when they make a de
19、cision,it is often not a yes-or-no choice,but requires deliberate consideration of the pros and cons.Text ADifficult sentencesUnit 1 Decision-Making Behaviors in Economic Activitiesl Rational people know that decisions in life are rarely black and white but usually involve shades of gray.(Para.2)The
20、 most important theory in economic study concerns itself with incentives.Other theories are not as important.“The rest is commentary”is a phrase used in American English to mean“the rest is trivial or less important”.Text ADifficult sentencesUnit 1 Decision-Making Behaviors in Economic Activitiesl“P
21、eople respond to incentives.The rest is commentary.”(Para.6)At first,this discussion of incentives and seat belts might seem like random talk not supported by evidence.Text ADifficult sentencesUnit 1 Decision-Making Behaviors in Economic Activitiesl At first,this discussion of incentives and seat be
22、lts might seem like idle speculation.(Para.12)Specialized vocabularyl rational peoplel marginal decision-makingl marginal changel marginal benefitl marginal costl net resultText AEnglish language for academic purposeUnit 1 Decision-Making Behaviors in Economic ActivitiesCollocationsText AEnglish lan
23、guage for academic purposeUnit 1 Decision-Making Behaviors in Economic Activitiesl achieve the high level of satisfactionl maximize profitsl achieve objectivesl be black and whitel roll roundl blow offl fly standbyl puzzling economic phenomenal take an actionl allocate scarce resourcesl end up with
24、l unintended consequencesl idle speculationFormal and informal Englishl See Page 9,and do Task 3.Text AEnglish language for academic purposeUnit 1 Decision-Making Behaviors in Economic ActivitiesSignpost languagel Show connections between sentences and paragraphs.See Page 9,and do Task 2 Text AEngli
25、sh language for academic purposeUnit 1 Decision-Making Behaviors in Economic ActivitiesSignpost languageText AEnglish language for academic purposeUnit 1 Decision-Making Behaviors in Economic Activitiesl Signal important parts of academic writing,such as structure,writers position,arguments,conclusi
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