中职教材Unit9Advertising专题培训课件.ppt

1、 Advertising is an important way of promotion in commercial business.W h a t i s a n a d v e r t i s e m e n t?Advertisements are used to send commercial information about some commodities or services to the public.Advertising is an important way of promotion in commercial business.W h a t i s a n a

2、 d v e r t i s e m e n t?Advertisements are used to send commercial information about some commodities or services to the public.广告是商品交易中一种重要的促销手广告是商品交易中一种重要的促销手段。段。Advertising is an important way of promotion in commercial business.W h a t i s a n a d v e r t i s e m e n t?Advertisements are used t

3、o send commercial information about some commodities or services to the public.什么是广告？什么是广告？Advertising is an important way of promotion in commercial business.W h a t i s a n a d v e r t i s e m e n t?Advertisements are used to send commercial information about some commodities or services to the pu

4、blic.广告被用来向公众传递一些产品和服广告被用来向公众传递一些产品和服务的信息。务的信息。If a fashion show is to be held on Saturday,and you paint a sign saying“Fashion Show coming to the Exhibition Center on Saturday”,that is an advertisement.If you put the sign on the back of an elephant and walk it into town,that means you are doing an a

5、dvertising promotion.If a fashion show is to be held on Saturday,and you paint a sign saying“Fashion Show coming to the Exhibition Center on Saturday”,that is an advertisement.If you put the sign on the back of an elephant and walk it into town,that means you are doing an advertising promotion.如果在周六

6、要举行一场时装秀如果在周六要举行一场时装秀 If a fashion show is to be held on Saturday,and you paint a sign saying“Fashion Show coming to the Exhibition Center on Saturday”,that is an advertisement.If you put the sign on the back of an elephant and walk it into town,that means you are doing an advertising promotion.而你画了

7、一个写有而你画了一个写有“周六将在展览中周六将在展览中心上演一场时装秀心上演一场时装秀”的牌子，的牌子，If a fashion show is to be held on Saturday,and you paint a sign saying“Fashion Show coming to the Exhibition Center on Saturday”,that is an advertisement.If you put the sign on the back of an elephant and walk it into town,that means you are doing

8、 an advertising promotion.那就是一个广告。那就是一个广告。If a fashion show is to be held on Saturday,and you paint a sign saying“Fashion Show coming to the Exhibition Center on Saturday”,that is an advertisement.If you put the sign on the back of an elephant and walk it into town,that means you are doing an advert

9、ising promotion.如果你把这个牌子放在一头大象背上，如果你把这个牌子放在一头大象背上，If a fashion show is to be held on Saturday,and you paint a sign saying“Fashion Show coming to the Exhibition Center on Saturday”,that is an advertisement.If you put the sign on the back of an elephant and walk it into town,that means you are doing a

10、n advertising promotion.牵着它进城，牵着它进城，If a fashion show is to be held on Saturday,and you paint a sign saying“Fashion Show coming to the Exhibition Center on Saturday”,that is an advertisement.If you put the sign on the back of an elephant and walk it into town,that means you are doing an advertising

11、promotion.那就意味着你在进行广告促销。那就意味着你在进行广告促销。Advertising is bringing products or services to the attention of potential and current customers by means of sending brochures,flyers or mails,showing posters or newspaper ads,making radio,TV or the Internet commercials and so on.Advertising is bringing products

12、 or services to the attention of potential and current customers by means of sending brochures,flyers or mails,showing posters or newspaper ads,making radio,TV or the Internet commercials and so on.通过发送宣传册、传单或信函广告，展示广告通过发送宣传册、传单或信函广告，展示广告牌、报纸广告，做收音机、电视或互联网商业牌、报纸广告，做收音机、电视或互联网商业广告等途径，使某些产品或服务引起潜在的以广告

13、等途径，使某些产品或服务引起潜在的以及现有的客户的注意。及现有的客户的注意。Brochures can contain a great deal of information if designed well.Mails can be sent directly to selected customers.Most adults read newspapers,so putting ads in newspapers is a common way of advertising.Brochures can contain a great deal of information if desig

14、ned well.Mails can be sent directly to selected customers.Most adults read newspapers,so putting ads in newspapers is a common way of advertising.如果设计得好的话，宣传册可包含大如果设计得好的话，宣传册可包含大量信息。量信息。Brochures can contain a great deal of information if designed well.Mails can be sent directly to selected customer

15、s.Most adults read newspapers,so putting ads in newspapers is a common way of advertising.邮寄广告可以直接寄到经过选择的客邮寄广告可以直接寄到经过选择的客人手里。人手里。Brochures can contain a great deal of information if designed well.Mails can be sent directly to selected customers.Most adults read newspapers,so putting ads in newspape

16、rs is a common way of advertising.大多数成年人都读报纸，大多数成年人都读报纸，Brochures can contain a great deal of information if designed well.Mails can be sent directly to selected customers.Most adults read newspapers,so putting ads in newspapers is a common way of advertising.所以报纸上刊登广告是一种常见的广所以报纸上刊登广告是一种常见的广告途径。告途径。

17、Posters can be very powerful in places where the customers notice them.Interesting colorful ones will appear new to passers-by.Posters can be very powerful in places where the customers notice them.Interesting colorful ones will appear new to passers-by.在顾客看到的地方，招贴广告的作在顾客看到的地方，招贴广告的作用是有力度的。用是有力度的。Po

18、sters can be very powerful in places where the customers notice them.Interesting colorful ones will appear new to passers-by.多彩有趣的招贴画会使路人耳目一新。多彩有趣的招贴画会使路人耳目一新。A m a j o r a d va n t a ge o f ra d i o announcements is that they are usually cheaper than television ads,and many people still listen to t

19、he radio,for example,when they are in taxies or in their own cars.A m a j o r a d va n t a ge o f ra d i o announcements is that they are usually cheaper than television ads,and many people still listen to the radio,for example,when they are in taxies or in their own cars.收音机里的广告的主要优点是它们比收音机里的广告的主要优

20、点是它们比电视广告便宜，电视广告便宜，A m a j o r a d va n t a ge o f ra d i o announcements is that they are usually cheaper than television ads,and many people still listen to the radio,for example,when they are in taxies or in their own cars.很多人仍然听收音机广播，很多人仍然听收音机广播，A m a j o r a d va n t a ge o f ra d i o announcem

21、ents is that they are usually cheaper than television ads,and many people still listen to the radio,for example,when they are in taxies or in their own cars.比如当他们在出租车上或者在开车的比如当他们在出租车上或者在开车的时候时候 TV commercials are usually very expensive.But it is said that ads on TV have a very good effect because TV

22、 is becoming more and more popular.TV commercials are usually very expensive.But it is said that ads on TV have a very good effect because TV is becoming more and more popular.电视广告通常很贵，电视广告通常很贵，TV commercials are usually very expensive.But it is said that ads on TV have a very good effect because TV

23、 is becoming more and more popular.但是据说电视广告效果很好，但是据说电视广告效果很好，TV commercials are usually very expensive.But it is said that ads on TV have a very good effect because TV is becoming more and more popular.因为电视变得越来越流行。因为电视变得越来越流行。Ads can more or less make consumers change their attitudes toward some pro

24、ducts or services.Advertising plays an important role in the commercial business.Ads can more or less make consumers change their attitudes toward some products or services.Advertising plays an important role in the commercial business.广告或多或少能改变顾客对一些产品广告或多或少能改变顾客对一些产品和服务的态度。和服务的态度。Ads can more or le

25、ss make consumers change their attitudes toward some products or services.Advertising plays an important role in the commercial business.广告在商业中起着很重的作用。广告在商业中起着很重的作用。However,it is known that some ads give false information to mislead consumers.Some famous persons sometimes appear in ads to tell how w

26、onderful a product is.However,it is known that some ads give false information to mislead consumers.Some famous persons sometimes appear in ads to tell how wonderful a product is.然而，众所周知，一些广告也会传递然而，众所周知，一些广告也会传递虚假的信息来误导消费者。虚假的信息来误导消费者。However,it is known that some ads give false information to misle

27、ad consumers.Some famous persons sometimes appear in ads to tell how wonderful a product is.一些名人会出现在广告里，说某产品一些名人会出现在广告里，说某产品是如何地好，是如何地好，They help to make us believe that if we buy their products,we will be happier,healthier,more attractive,more popular,more successful,etc.They help to make us believ

28、e that if we buy their products,we will be happier,healthier,more attractive,more popular,more successful,etc.他们帮助（商家）使我们相信，如果他们帮助（商家）使我们相信，如果买了他们的产品，买了他们的产品，They help to make us believe that if we buy their products,we will be happier,healthier,more attractive,more popular,more successful,etc.我们就会更

29、快乐，更健康，更吸引人，我们就会更快乐，更健康，更吸引人，更出名，或者更成功等等。更出名，或者更成功等等。In fact,what they want is just to make us pay more money.So,it is necessary that we make sure what is real and what is false in the ads.In fact,what they want is just to make us pay more money.So,it is necessary that we make sure what is real and

30、what is false in the ads.事实上，他们只不过是想让我们付事实上，他们只不过是想让我们付更多的钱。更多的钱。In fact,what they want is just to make us pay more money.So,it is necessary that we make sure what is real and what is false in the ads.因此，确认广告中什么是真的，什么因此，确认广告中什么是真的，什么是假的就十分必要了。是假的就十分必要了。useful expressions:1.be used to do2.the public3

31、.fashion show4.to walk sb to walk 动物动物5.bringto the attention of被用来被用来公众，大众公众，大众时装表演，时装秀时装表演，时装秀带领某人走带领某人走赶着，牵着赶着，牵着使使引起引起的注意的注意6.by means of7.a great deal of8.more or less9.play an important role 10.it is known that11.make sure借助于，通过借助于，通过大量的大量的或多或少或多或少起重要的作用起重要的作用众所周知众所周知确认，保证确认，保证Language Study(P

32、81 1.)This museum will be open to the _ next week.2)Reading practice has a very good_ on our English study.3)The doors in this building will_ white.4)This pop star _ on television every Sunday.publiceffectbe paintedappears5)_ you are,you must do your best.6)She_ a white silk skirt for the party.7)We

33、 should pay more _to the new words in the textbook.8)The new classroom building which _ by a young engineer is the highest building on the campus.Whereverselectedattentionwas designed 2.(P 81)）或多或少）或多或少）起重要作用）起重要作用）借助于）借助于）大量的）大量的）实际上）实际上）确认，保证）确认，保证more or lessplay an important roleby means ofa great deal ofin factmake sure