《Business letter 》课件Part III Business Letters in International Trade.ppt

1、Study Guide As we all know,business letters are widely used correspondence among business organizations or between organizations and individuals.Consequently,letters in international trade are of crucial importance in the conduct of business activities.They play an essential role in a companys corre

2、spondence with the out side world.Therefore,in this part,we will introduce the business letters in international trade.There are two Chapters:Negotiation of the Contract,and Execution of the Contract.The students are required to understand all kinds of letters in this part and try to learn the skill

3、 of writing.Study GuideBrief introduction of establishment of business relationsEstablishing business relations with new customers is utmost important for enlarging scale of business on the basis of current trading.Spreading trade relations greatly and arranging market-net particularly are very nece

4、ssary for exporting commodities and importing advanced equipment,key materials and other commodities needed domestically.So before establishing business relations,we must be well familiar with customers situation such as credit standing,trading scope,operating ability and attitude to us.We can get t

5、he information through as following:(1)foreign bank;(2)firm and entity(3)our business institution abroad;(4)foreign commercial counselors(顾问，律师)office in our country.The most reliable information is coming from our business institution abroad.In addition,we can look into address and name abroad,news

6、paper,magazine and other advertisement,even can log foreign company website for more detailed introduction.And we can get the name and address from the introduction in the same line.Then,we can be sending letter or E-mail to contact with them for opening up business relations.Specimen LettersDear Si

7、rs:We have owed your address to the Commercial Counselor of your Embassy in New York and are now writing to you for the establishment of business relations in the scope of light industry merchandises at an early date.We are especially interested in Toys and Hero Pens on your catalogue,but we would l

8、ike to have some latest designs,which have not yet come to our market.If you can furnish us with such items,we shall be obliged if you will kindly let us have a couple of samples of these,as our clients would like to see samples before placing their order.We are very popular dealers of light industr

9、ial products in our country with sound standing and we are sure that we can sell large quantities of your products if you give us the said items at competitive prices regularly.As to our business credit,we are allowed to mention the City Bank,New York.,as a reference.We look forward to hearing from

10、your soon.Yours faithfully n敬启者：n 我们从你方纽约大使馆商务参赞处得知贵公司地址，现特致函给贵方以期尽早在轻工业产品方面建立业务关系。n 我们对贵方产品目录上玩具与英雄钢笔特别感兴趣，但我们想得到贵方产品未收到我方市场的最新样式。由于我方客户希望在下定单之前看到一些样品，所以如果贵方可以提供此类样品我们不胜感激。n 我公司在本国经销轻工业产品享有盛誉，信用卓著，如果贵方能长期向我方报产品最优惠价，我们确信能大量销售贵方产品。n 至于我方商业资信，贵方可向纽约花旗银行咨询。n 盼早复。n 谨启nDear sirs:nHaving had your name and

11、 address from the Commercial Counselors office of our Embassy in London,we avail ourselves of this opportunity to approach you and find out if we can enter into trade relations with you because we are informed that you are in the market for Chinese textile products.nWe are a state-owned corporation

12、specializing in the export of table cloths and bed sheets,and are in a position to supply high quality textiles above-mentioned.In addition,we are also prepared to accept orders against customers samples specifying design,specifications and packaging requirements.nIn order to send you a rough idea o

13、f our products,we are airmailing you under separate cover a copy of our main items suppliable at present for your reference.Should any of the items be of interest to you,please let us know as soon as possible.We shall be glad to send you our lowest quotations upon receipt of your concrete enquiries.

14、nYour favorable reply will be highly appreciated.nYours faithfully,n敬启者：n 从我方伦敦大使馆商务参赞处得到贵方公司名与地址，借此机会与贵方接洽。我们得知贵公司现意欲购买中国纺织品，所以致信给贵公司，看是否能与我方建立贸易关系。n 我方是一家国营公司，专门经营台布与床单的出口业务，且能长期供应上述高质量纺织品。此外，我们还可以接受定单，根据客户样品的设计、规格与包装要求进行专门生产。n 为了使贵方对我方产品有大致的了解，另函寄目前我方主要可供货物的说明材料一份，以供参考。如果有贵方感兴趣的产品，请立刻通知我方。一俟收到贵方具

15、体询盘，我方很乐意向贵方报最低价。n 盼复，不胜感激。n 谨启nDear Sirs.nThe name and address of your esteemed company has been given us by the Chamber of Commence of China.We have the pleasure to introduce ourselves as an exporter with long-standing and good reputation,trading in all of Chinese goods.nWe understand from the sai

16、d Commence Chamber that you are one of the leading importer and wholesalers of light industrial goods in Britain.With a view to expanding our business at your end,we are writing to you in the hope that we can open up business relations with your company.nIf you are interested in marketing these kind

17、s of products in your country,please inform us quickly,and we shall be pleased to send you our latest illustrated catalog for your consideration,together with a list of our quotations on basis of CIF London.nAs to our trade and financial situation,we may refer you to our bankers,the Bank of Communic

18、ations,Shanghai branch,China.nBy the way,we wish to inform you that our products,which enjoy great popularity due to their durability and reasonable price,have prevailed on the world market and it has been difficult for us to meet the increasing demand.So we look forward to receiving your reply soon

19、.nYours faithfullyn敬启者：n 我们是从中国商会处得知贵方行名与地址的，现在非常乐意向你方介绍我方情况。我们作为一出口商，在全国经营业务，资信良好，信誉卓著。n 我们从上述商会了解到贵方在伦敦是一家主要进口商且经营轻工业品批发业务。为了在你方扩大业务，我们特致信期望能与贵方开展业务往来。n 如果贵方对经销此产品感兴趣，请尽快通知我们，我们会很乐意向你们寄去最新插图目录连同CIF伦敦报价单，供贵方参考。n至于我方贸易与财务状况，请向我方中国交通银行上海分行咨询。n 顺便说一句，我们的产品经久耐用且价格合理在世界市场上十分畅销，我们现在难以满足日益增长的需求。所以请尽早回复。n

20、谨启 nDear Sirs.nThrough the courtesy of Foreign Department of the Bank of Communication here,we notice that you are interested in doing business with us for the purpose of selling electronic products of your country,and these items fall within the scope of our business activities.nWe are a trading co

21、mpany involved in import business throughout the world specializing in importing all kinds of electronic products for household.We belong to a group of companies set up during the end of 19th century.nWith the sound financial standing and long time superior credit,we are in a position to import your

22、 products in large quantities presupposed that your goods quality and price should be competitive in the similar line.nWe seriously hope that a voluminous and continuous business might be established and please rest assured that we are always doing our utmost to open up a good business relationship

23、with you.nYours faithfullyn敬启者：n 承蒙本地交通银行海外部介绍，我们得知贵方有意与我们建立业务往来，希望销售贵国的电子产品，而此类产品正是我们的业务范围。n 作为一隶属建立于19世纪末集团公司的贸易公司，我们在全世界经营进口业务特别是进口各种家用电子产品。n 我们财务状况良好且具有长期优良信誉，能大量进口贵方产品，但前提是你方产品报价与质量在同行业中最具有竞争力。n 我们真诚希望能和你方建立业务量大并且持久的商务关系，你方大可放心，我们会一直尽力与你方保持良好的业务往来关系。n 谨启 Nmercial adj.商业的，商务的ocommercial counselo

24、r 商务参赞ocommercial counselors office 商务参赞处o2.Embassy n.大使馆o3.be obliged 表示“答应的要求”或用作被动语态中时表示“使感激，感谢”o We are much obliged to you for giving us so much advice.我方非常感谢你方提出的这许多意见。o4.dealer.n.商人 交易人oretail dealer;retailer 零售商，owholesale dealer;wholesaler 批发商odeal n.贸易，经营omake a deal with 与做交易o5.light industrial products 轻工业品o finished products 制成品o semi-finished 半制成品