Unit+1+Welcome+to+the+unit+&+Reading+(ppt课件)-2023新牛津译林版(2020)《高中英语》选择性必修第二册.pptx
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- 高中英语 Unit Welcome to the Reading ppt 课件 _2023 牛津 译林版 2020 选择性 必修 第二 下载 _选择性必修第二册_牛津译林版(2020)_英语_高中
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1、What tools do you usually use to keep up with the news?Lead-inWeiboWechatTiktokTVRadioNewspapersAdvertisements.mass media Tools for seeking informationthe source the majority of general public uses to get news or information fromtechnology that is intended to reach a mass audience1.Preview and learn
2、ing term:n.a word or expression that has a particular meaning or is used in a particular activity,job,profession,ect.audience:n.group of people who have gathered together to hear or watch sb./sth.foothold:n.an initial accomplishment that opens the way for further developments.entertainment:n.sth esp
3、ecially a public performance that entertains.over time:beyond the regular time.术语术语观众观众立足点,根据地立足点,根据地娱乐娱乐随着时间的推移随着时间的推移 format:n.style,type,form blog:n.a shared on-line journal where people can post diary entries about their personal experiences and hobbies.forum:n.any place where public matters may
4、 be talked and argued about;a meeting for such a purpose.digital:adj.of or based one system in which information is represented in the form of changing electrical signals.digitalize vt.Billboard:n.large outdoor signboard.格式,样式格式,样式博客,网络随笔博客,网络随笔论坛论坛电子的电子的使使.电子化电子化广告牌,布告牌广告牌,布告牌2.Watch the video and
5、finish the following exercises.Video watchingPrintDigital Fill in the blanksTimeTypeFormsSince ancient timesOutdoor mediaShop signs(2)_Other advertisementsDigitalized billboardsWith the invention of printingPrint media(3)_Magazines(4)_(1)_Broadcast media(5)_TelevisionWith the invention of the Intern
6、etDigital media(6)_Forums1920sPosterBooksNewspapersRadioBlogs Classify types of mass mediaWeiboWechatTiktokTVRadioNewspapersAdvertisementsDigital media:Weibo,Wechat,TiktokTV,RadioBroadcast media:Print media:NewspapersOutdoor media:AdvertisementsLead-inMost of us learn about news through the mass med
7、ia,but can we just believe news as it is presented?Is mass media 100%reliable?Is mass media 100%reliable?Can you come up with some examples?Famous saying(P1)All of us who professionally use the mass media are the shapers of society.William Bernbach我们所有专业使用大众传媒的人都是社会的塑造者。我们所有专业使用大众传媒的人都是社会的塑造者。威廉威廉伯恩
8、巴克伯恩巴克该句意在提醒人们关注大众传媒对社会的重要影响。威廉伯恩巴克,美国著名广告公司DDB创始人、广告创意总监。1911年生于纽约。与David Ogilvy和Leo Bernard被誉为20世纪60年代美国广告“创意革命”的三大旗手之一,是广告文学派的代表,倡导广告创意的先锋。Be a critical news reader.Dont be a keyboard warrior.(para.1)“Reports on the same events contain different or even contradictory information.”News OneNews Two
9、Firefighters put out tower block fireDeadly fire in tower block causes serious damage高层建筑;办公大楼Subject./Main content.Whats the difference between the two titles?Deadly fire in tower block causes serious damageFirefighters put out tower block firedifferent prioritiesrescue effortsdeath and injuriesRea
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