国家开放大学电大一网一平台《商务英语 2》一体化考试机考形考任务1和2题库答案.docx
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1、国家开放大学电大一网一平台商务英语 2一体化考试机考形考任务1和2题库答案形考任务 1 题库一、 选择填空: 阅读下面的对话或句子, 从 A、 B、 C 三个选项中选出一个能填入空白处的最佳选项。试题 1As you know, I m not quite familiar with how to shop online.It s a piece of cake! I ll show you how to do it.选择一项:A. First of all, you should find a good e-commerce site.B. Next, add the items in yo
2、ur shopping cart and place the order.C. Then compare the prices and features of the goods you like.试题 2I think we can use two or more kinds of media together in an advertising campaign._选择一项:A. It s true. Two is always better than one.B. That s quite right. We can attract more people.C. It s great i
3、dea. We need to put in more money then.试题 3Morning, Daniel. Today I d like to discuss the promotional events of our products with you._选择一项:A. Hi, I agree with what you have just said.B. Good morning, Kevin. Nice to meet you, too.C.Ok.I think we should draw up a thorough plan, first.试题 4It can be ai
4、med _individuals with select surfing behavior.选择一项:A. toB. inC. at试题 5In my opinion, the first thing _is what tools we should use. (考点: 不定式结构的用法)选择一项:A. to be discussedB. discussedC. discussing试题 6二、 阅读理解: 阅读下面的短文, 根据文章内容从 A、 B、 C 三个选项中选出一个最佳选项。Development of Online MarketingWith the introduction of
5、 the Internet, there came many changes to the way a company might carry out a marketing strategy. About ten years ago, we shopped only at local stores in the market place using cash. Now a new world has been opened up to people around the globe through the World Wide Web. We are able to browse the f
6、anciest shops in the world from home, “virtually” that is. The technology of secure transactions on the Web has greatly improved and the rush to buy from online shops has demonstrated a growing consumer acceptance of online marketing. Increasingly, online marketing is no longer just an option. It is
7、 a necessity.Online marketing is an electronically-based industry. In short, it refers to the conducting of business through the Internet. It is a way of buying and selling goods and services, and negotiating trade through digital communications.Online marketing allows businesses to reach a wider ma
8、rket while cutting costs, saving time and eliminating tons of paperwork. Most online retailers ask the customers to pay with a credit card. Regular buyers are issued electronic or digital signatures which are protected by passwords, enabling them to transact business securely via Internet.Online mar
9、keting is still in its early stages, as problems such as how to deal with credit card fraud on the Internet still have to be dealt with. But its future looks rosy. With the development of computer technology, e-commerce will inevitably become a “must” in our everyday lives. There is no doubt e-comme
10、rce has come of age.1. _ changed the way a company might carry out a marketing strategy over the past 10 years. ( )A. The InternetB. Local storesC. The consumers2. What does “virtually” mean in Paragraph One?( )A. In reality.B. By means of a computer.C. Safely.3. Which of the following advantages of
11、 online marketing is not mentioned?( )A. Reach a wider market while cutting costsB. Save time and eliminate paperworkC. Increasing trust between traders and buyers.4. What problems are still outstanding in online shopping?( )A. Cutting costs.B. Credit card fraud on the Internet.C. Eliminating paperw
12、ork.5. Which is the author s attitude towards online shopping?( )A. Our shopping was only done at local stores on the high street, using cash.B. Online marketing refers to the conducting of business through the Internet.C. Undoubtedly the era of e-commerce has arrived.一、 选择填空: 阅读下面的对话或句子, 从 A、 B、 C
13、三个选项中选出一个能填入空白处的最佳选项。试题 1Great! Maybe from now on, I should try to buy goods online._选择一项:A. I think you need to be a little bit slower.B. That s all right. Whatever!C. Why not? Go ahead. Just give it a try.试题 2Morning, Daniel. Today I d like to discuss the promotional events of our products with yo
14、u._选择一项:A. Hi, I agree with what you have just said.B. Good morning, Kevin. Nice to meet you, too.C. Ok. I think we should draw up a thorough plan, first.试题 3Uh, I think online shopping is very time-consuming._选择一项:A. Why do you want to wait and shop in a long line?B. I somewhat agree with you, but
15、not completely.C. Thank you for your time to be with me for the weekend.试题 4Consumers can t digest too much information on a web page, resulting low rates of return.选择一项:A. withB. inC. at试题 5I know personal selling is also a very effective tool for building _buyers confidence.选择一项:A. toB. upC. with试
16、题 6二、 翻译: 从以下 A、 B、 C 三个选项中选出与英文最适合的中文翻译。1. Actually, I have been thinking about online shopping for a long time. ( )A. 事实上, 很久以前我就已经考虑过网上购物了。B. 事实上, 我一直考虑网上购物已有很长时间了。C. 事实上, 我正在考虑长时间网上购物。2. Increasingly, online marketing is no longer just an option. It is a necessity. ( )A. 网络营销愈来愈不再只是一个选择。 它是一种必然。
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