国家开放大学电大一网一平台《商务英语 2》一体化考试机考形考任务1-3题库答案.docx

1、国家开放大学电大一网一平台商务英语 2一体化考试机考形考任务1-3题库答案形考任务 1 题库一、 选择填空： 阅读下面的对话或句子， 从 A、 B、 C 三个选项中选出一个能填入空白处的最佳选项。试题 1As you know, I m not quite familiar with how to shop online.It s a piece of cake! I ll show you how to do it.选择一项：A. First of all, you should find a good e-commerce site.B. Next, add the items in yo

2、ur shopping cart and place the order.C. Then compare the prices and features of the goods you like.试题 2I think we can use two or more kinds of media together in an advertising campaign._选择一项：A. It s true. Two is always better than one.B. That s quite right. We can attract more people.C. It s great i

3、dea. We need to put in more money then.试题 3Morning, Daniel. Today I d like to discuss the promotional events of our products with you._选择一项：A. Hi, I agree with what you have just said.B. Good morning, Kevin. Nice to meet you, too.C.Ok.I think we should draw up a thorough plan, first.试题 4It can be ai

4、med _individuals with select surfing behavior.选择一项：A. toB. inC. at试题 5In my opinion, the first thing _is what tools we should use. (考点： 不定式结构的用法)选择一项：A. to be discussedB. discussedC. discussing试题 6二、 阅读理解： 阅读下面的短文， 根据文章内容从 A、 B、 C 三个选项中选出一个最佳选项。Development of Online MarketingWith the introduction of

5、 the Internet, there came many changes to the way a company might carry out a marketing strategy. About ten years ago, we shopped only at local stores in the market place using cash. Now a new world has been opened up to people around the globe through the World Wide Web. We are able to browse the f

6、anciest shops in the world from home, “virtually” that is. The technology of secure transactions on the Web has greatly improved and the rush to buy from online shops has demonstrated a growing consumer acceptance of online marketing. Increasingly, online marketing is no longer just an option. It is

7、 a necessity.Online marketing is an electronically-based industry. In short, it refers to the conducting of business through the Internet. It is a way of buying and selling goods and services, and negotiating trade through digital communications.Online marketing allows businesses to reach a wider ma

8、rket while cutting costs, saving time and eliminating tons of paperwork. Most online retailers ask the customers to pay with a credit card. Regular buyers are issued electronic or digital signatures which are protected by passwords, enabling them to transact business securely via Internet.Online mar

9、keting is still in its early stages, as problems such as how to deal with credit card fraud on the Internet still have to be dealt with. But its future looks rosy. With the development of computer technology, e-commerce will inevitably become a “must” in our everyday lives. There is no doubt e-comme

10、rce has come of age.1. _ changed the way a company might carry out a marketing strategy over the past 10 years. ( )A. The InternetB. Local storesC. The consumers2. What does “virtually” mean in Paragraph One?( )A. In reality.B. By means of a computer.C. Safely.3. Which of the following advantages of

11、 online marketing is not mentioned?( )A. Reach a wider market while cutting costsB. Save time and eliminate paperworkC. Increasing trust between traders and buyers.4. What problems are still outstanding in online shopping?( )A. Cutting costs.B. Credit card fraud on the Internet.C. Eliminating paperw

12、ork.5. Which is the author s attitude towards online shopping?( )A. Our shopping was only done at local stores on the high street, using cash.B. Online marketing refers to the conducting of business through the Internet.C. Undoubtedly the era of e-commerce has arrived.一、 选择填空： 阅读下面的对话或句子， 从 A、 B、 C

13、三个选项中选出一个能填入空白处的最佳选项。试题 1Great! Maybe from now on, I should try to buy goods online._选择一项：A. I think you need to be a little bit slower.B. That s all right. Whatever!C. Why not? Go ahead. Just give it a try.试题 2Morning, Daniel. Today I d like to discuss the promotional events of our products with yo

14、u._选择一项：A. Hi, I agree with what you have just said.B. Good morning, Kevin. Nice to meet you, too.C. Ok. I think we should draw up a thorough plan, first.试题 3Uh, I think online shopping is very time-consuming._选择一项：A. Why do you want to wait and shop in a long line?B. I somewhat agree with you, but

15、not completely.C. Thank you for your time to be with me for the weekend.试题 4Consumers can t digest too much information on a web page, resulting low rates of return.选择一项：A. withB. inC. at试题 5I know personal selling is also a very effective tool for building _buyers confidence.选择一项：A. toB. upC. with试

16、题 6二、 翻译： 从以下 A、 B、 C 三个选项中选出与英文最适合的中文翻译。1. Actually, I have been thinking about online shopping for a long time. ( )A. 事实上， 很久以前我就已经考虑过网上购物了。B. 事实上， 我一直考虑网上购物已有很长时间了。C. 事实上， 我正在考虑长时间网上购物。2. Increasingly, online marketing is no longer just an option. It is a necessity. ( )A. 网络营销愈来愈不再只是一个选择。 它是一种必然。

17、B. 网络营销不久是一个选择。 它是必然的选择。C. 网络营销不仅是日益的选择。 它是必然的需要。3. Online shops give us the opportunity to shop 24/7. ( )A. 网上购物为我们提供了去 24-7 商店购物的机会。B. 网上商店为我们提供了 7 天 24 小时的购物机会。C. 网上商店为我们提供了一周 7 天、 一天 24 小时地全天候购物机会。4. The rush to buy from online shops has demonstrated a growing consumer acceptance of online marke

18、ting. ( )A. 消费者涌向网店购物的行为已经表现出了网络营销的不断增长。B. 消费者的网购热潮说明越来越多的消费者接受网络营销。C. 消费者抢购网店显示出他们非常接受日益增长的网络营销。5. Online marketing saves time and can be delivered anytime, anywhere. ( )A. 线上销售抢回了时间， 可以在任何时间快递到任何地点。B. 在线营销节省时间， 可以随时随地发送快递。C. 在线营销节约时间， 可以随时随地传输信息。形考任务 2 题库一、 选择填空： 阅读下面的对话或句子， 从 A、 B、 C 三个选项中选出一个能填入

19、空白处的最佳选项。试题 1It seems that the sales volume has not reached our objective._选择一项：A. Thank you very much about it.B. It doesnt matter too much.C. It s true. I m sorry about that.试题 2We are now looking for agents to cover southern China.Excellent.选择一项：A. I m very familiar with the market there.B. We ar

20、e full of confidence in the Chinese market, too.C. Our target markets are large corporations and government agencies.试题 3Ok, what are your initial thoughts on our computers in China? Is there a market?_选择一项：A. There is a computer shop around the corner to the right.B. Our current agent agreements ar

21、e broken up into regions.C. I am very optimistic about the market opportunities in China.试题 4When data_ , it has to be analyzed to decide what it all means.选择一项：A. had been collectedB. has collectedC. has been collected试题 5As it is known that the aim of every business is to make _profit as possible.

22、选择一项：A. as manyB. as muchC. more试题 6二、 阅读理解： 阅读下面的短文， 根据文章内容进行判断， 选“T” 错误选“F” 。Principles of MarketingMarketing is the part of your business where money is made. In order to succeed in business, the following two principles of marketing should be kept in mind.First, customers are the mainstay of any

23、 business. Attracting customers to a business makes the difference between succeeding and failing. Therefore, the business needs to direct all activities towards satisfying the customers needs. If customers are satisfied, there is a chance that they will be retained for a long time and possibly perm

24、anently. Undoubtedly they are likely to talk to other potential customers.Another principle for a business is that profitable sales volume is more important than maximum sales volume. The profitable sales volume is the volume of sales that actually will earn a business the most profit. And the maxim

25、um sales volume simply refers to the biggest sum of retail sales. Since the aim of most businesses is to make as much profit as possible, businesses value profits more than the volume of sales. A large volume of sales may result in a low profit margin, therefore, it is important for marketers to foc

26、us on their profitable sales volume.Decide if each of the following statement is TRUE (T) or FALSE (F) .1. In order to succeed in business, three principles of marketing should be kept in mind. (F)2. If customers are satisfied, they will be likely to encourage more people to buy the products or serv

27、ices. ( T)3. The profitable sales volume is the volume of sales that will bring a business profit. (T)4. The maximum sales volume refers to the biggest sum of retail sales. ( T )5. Profitable sales volume is as important as the maximum sales volume. ( F)一、 选择填空： 阅读下面的对话或句子， 从 A、 B、 C 三个选项中选出一个能填入空白处

28、的最佳选项。试题 1But why is it so much higher in this market?_选择一项：A. I don t think I can follow the course.B. Sometimes things don t go as expected.C. There are many rich people in this area.试题 2I wonder if you are able to offer market exclusivity for all of China?_选择一项：A. I d love to go to the supermarke

29、t with you if I have the time.B. I m not surprised to hear that about the huge market in China.C. Thank you for your interest in representing our product.试题 3Ok, what are your initial thoughts on our computers in China? Is there a market?_选择一项：A. There is a computer shop around the corner to the rig

30、ht.B. Our current agent agreements are broken up into regions.C. I am very optimistic about the market opportunities in China.试题 4Sometimes it _over half the total time spent on a research problem.选择一项：A. takes upB. takes offC. takes on试题 5We are full of confidence the Chinese market.选择一项：A. onB. in

31、C. with试题 6二、 翻译： 从以下 A、 B、 C 三个选项中选出与英文最适合的中文翻译。1. Having been a player in the computer industry in China for the last decade, our company has witnessed firsthand the industry s phenomenal growth. ( )A. 在上一个十年中， 已经成为中国计算机行业的运动员， 我们公司亲眼目睹了这个行业令人瞩目的成长。B. 在过去的十年中， 我们公司作为参与者， 亲眼见证了中国计算机行业令人瞩目的发展。C. 在最后

32、的十年中， 作为中国计算机行业的一个球员， 我们的公司已经见证了行业的惊人增长。2. But pricing is based on the needs of target customers and it differs from place to place and over time. ( )A. 但定价是基于目标客户需求的， 它不同于地点， 随着时间的推移。B. 但定价是基于目标客户需求的， 它随着不同的地点和时间而推移。C. 但定价是基于目标客户需求的， 并且价格也因地域和时间而有所不同。3. In order to succeed in business, the followin

33、g two principles of marketing should be kept in mind. ( )A. 为了在商业上取得成功， 以下两条营销原则应该牢记在心。B. 企业若想取得成功， 必须牢记以下原则。C. 为了取得商业成功， 两条市场原则应当被置于脑海中。4. Attracting customers to a business makes the difference between succeeding and failing. ( )A. 能否吸引顾客， 是成功还是失败的区别。B. 能否吸引客户对企业产生兴趣， 决定了经营的成败。C. 能否吸引顾客来做生意， 是成功与失

34、败之间的区别。5. If customers are satisfied, there is a chance that they will be retained for a long time and possibly permanently. ( )A. 如果客户满意了， 就可能成为我们的较长期的客户或永久客户。B. 吸引客户满意， 就能够使其成为我们的长期客户或永久客户。C. 如果满足了客户， 就有机会长期保留他们， 成为永久客户。形考任务 3 题库一、 选择填空： 阅读下面的对话或句子， 从 A、 B、 C 三个选项中选出一个能填入空白处的最佳选项。试题 1This is Focus

35、 Advertising Agency. How may I help you?_选择一项：A. Excuse me, I d like to buy a pair of sports shoes.B. Hi, there. I m glad to introduce myself to you.C. I need some information on the advertising rates of your magazines.试题 2_ I m planning to go to Canada for further study.选择一项：A. Why are you going to

36、 resign your current job?B. When do you intend to resign your current job?C. What is your intention after resigning your current job?试题 3_ It will take at least three weeks.选择一项：A. How soon will you finish our TV commercial?B. When will you finish our TV commercial？C. How long have you finished our

37、TV commercial？试题 4Remember we want to create a forward-looking image _ increase the awareness of our brand.选择一项：A. as well asB. butC. so试题 5The Digital Image Processing of this copier is a prime reason you can _ on it.选择一项：A. accountB. countC. discount试题 6二、 阅读理解： 阅读下面的短文， 根据文章内容进行判断， 写“T” 错误写“F” 。P

38、roduct advertising is an important part of marketing. It aims at increasing sales by making a product or service known to a wider audience, and by emphasizing its positive qualities. A company can advertise in various ways, depending on how much it wishes to spend. There are different media for adve

39、rtising including television, radio, newspapers, magazines, the Internet and direct mail. The design and organization of advertising campaigns is usually the job of an advertising agency. A good advertising program tells potential customers why they need the product, how it is used and the benefits

40、derived from its use. A successful program also tells the consumer how the product is better than similar offerings by competitors.Corporate advertising is not directly concerned with increasing the sales of a particular product or service, but more with the brand image and reputation a company want

41、s to present to the general public or within an industry. Corporate advertising comes in three different types: image advertising, opinion advertising and investment advertising. Image advertising attempts to promote the importance of a company. Opinion advertising presents the impression of doing a

42、 public service by addressing the importance of a company. Investment advertising is designed to attract potential investors.Decide if each of the following statement is TRUE (T) or FALSE (F) .1. Generally, an advertising agency is responsible for designing and organizing a product s advertisement.

43、( T )2. It is not necessary to consider the budget of an advertisement in choosing a media for advertising. ( F)3. According to the text, there are three types of media used in advertising. (F )4. Product advertising is different from corporate advertising. ( T )5. This passage is mainly about the h

44、istory of advertising. (F )一、 选择填空： 阅读下面的对话或句子， 从 A、 B、 C 三个选项中选出一个能填入空白处的最佳选项。试题 1_ We would like to get in with the fall publication, if possible.选择一项：A. How much do you plan to spend on advertisement?B. Which edition would you like your advertisement to appear in?C. What do you want to say about

45、your products in the advertisement?试题 2_ Once a week.选择一项：A. How soon will your department finish the meeting?B. How often does your department hold a meeting?C. How long will the department meeting last？试题 3This is Focus Advertising Agency. How may I help you?_选择一项：A. Excuse me, I d like to buy a p

46、air of sports shoes.B. Hi, there. I m glad to introduce myself to you.C. I need some information on the advertising rates of your magazines.试题 4Our advertising rates are_ size and location.选择一项：A. depended onB. put onC. based on试题 5The Smart Color Laser Copier is comparable_ professional editing.选择一

47、项：A. toB. onC. at试题 6二、 翻译： 从以下 A、 B、 C 三个选项中选出与英文最适合的中文翻译。1. Our advertising agency will just have to come up with a theme for the advertisement by tomorrow. ( )A. 明天之前我们广告公司将会索取广告的主题。B. 明天之前我们广告公司将会收到广告的主题。C. 明天之前我们广告公司将会拿出广告的主题。2. Product advertising aims at increasing sales by making a product known to a wi