国家开放大学电大一网一平台《商务英语 2》一体化考试机考形考任务3和4题库答案.docx
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1、国家开放大学电大一网一平台商务英语 2一体化考试机考形考任务3和4题库答案形考任务 3 题库一、 选择填空: 阅读下面的对话或句子, 从 A、 B、 C 三个选项中选出一个能填入空白处的最佳选项。试题 1This is Focus Advertising Agency. How may I help you?_选择一项:A. Excuse me, I d like to buy a pair of sports shoes.B. Hi, there. I m glad to introduce myself to you.C. I need some information on the ad
2、vertising rates of your magazines.试题 2_ I m planning to go to Canada for further study.选择一项:A. Why are you going to resign your current job?B. When do you intend to resign your current job?C. What is your intention after resigning your current job?试题 3_ It will take at least three weeks.选择一项:A. How
3、soon will you finish our TV commercial?B. When will you finish our TV commercial?C. How long have you finished our TV commercial?试题 4Remember we want to create a forward-looking image _ increase the awareness of our brand.选择一项:A. as well asB. butC. so试题 5The Digital Image Processing of this copier i
4、s a prime reason you can _ on it.选择一项:A. accountB. countC. discount试题 6二、 阅读理解: 阅读下面的短文, 根据文章内容进行判断, 写“T” 错误写“F” 。Product advertising is an important part of marketing. It aims at increasing sales by making a product or service known to a wider audience, and by emphasizing its positive qualities. A
5、company can advertise in various ways, depending on how much it wishes to spend. There are different media for advertising including television, radio, newspapers, magazines, the Internet and direct mail. The design and organization of advertising campaigns is usually the job of an advertising agenc
6、y. A good advertising program tells potential customers why they need the product, how it is used and the benefits derived from its use. A successful program also tells the consumer how the product is better than similar offerings by competitors.Corporate advertising is not directly concerned with i
7、ncreasing the sales of a particular product or service, but more with the brand image and reputation a company wants to present to the general public or within an industry. Corporate advertising comes in three different types: image advertising, opinion advertising and investment advertising. Image
8、advertising attempts to promote the importance of a company. Opinion advertising presents the impression of doing a public service by addressing the importance of a company. Investment advertising is designed to attract potential investors.Decide if each of the following statement is TRUE (T) or FAL
9、SE (F) .1. Generally, an advertising agency is responsible for designing and organizing a product s advertisement. ( T )2. It is not necessary to consider the budget of an advertisement in choosing a media for advertising. ( F)3. According to the text, there are three types of media used in advertis
10、ing. (F )4. Product advertising is different from corporate advertising. ( T )5. This passage is mainly about the history of advertising. (F )一、 选择填空: 阅读下面的对话或句子, 从 A、 B、 C 三个选项中选出一个能填入空白处的最佳选项。试题 1_ We would like to get in with the fall publication, if possible.选择一项:A. How much do you plan to spend
11、 on advertisement?B. Which edition would you like your advertisement to appear in?C. What do you want to say about your products in the advertisement?试题 2_ Once a week.选择一项:A. How soon will your department finish the meeting?B. How often does your department hold a meeting?C. How long will the depar
12、tment meeting last?试题 3This is Focus Advertising Agency. How may I help you?_选择一项:A. Excuse me, I d like to buy a pair of sports shoes.B. Hi, there. I m glad to introduce myself to you.C. I need some information on the advertising rates of your magazines.试题 4Our advertising rates are_ size and locat
13、ion.选择一项:A. depended onB. put onC. based on试题 5The Smart Color Laser Copier is comparable_ professional editing.选择一项:A. toB. onC. at试题 6二、 翻译: 从以下 A、 B、 C 三个选项中选出与英文最适合的中文翻译。1. Our advertising agency will just have to come up with a theme for the advertisement by tomorrow. ( )A. 明天之前我们广告公司将会索取广告的主题。
14、B. 明天之前我们广告公司将会收到广告的主题。C. 明天之前我们广告公司将会拿出广告的主题。2. Product advertising aims at increasing sales by making a product known to a wider audience. ( )A. 产品广告旨在通过广泛宣传其产品来提高销售。B. 产品广告提高了销售, 从而让广大消费者了解了产品。C. 产品广告在增长销售的同时也把产品推荐给了消费者。3. A good advertising program tells potential customers the benefits derived
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