广告类文章阅读理解课件.pptx

1、广告类文章的特点广告类文章的特点 1.1.语篇长，信息量大，用词简练，形式灵活。语篇长，信息量大，用词简练，形式灵活。2.2.内容广泛，涉及与人们生活息息相关的信息，如内容广泛，涉及与人们生活息息相关的信息，如旅游指南、产品宣传、服务介绍、招生招聘。旅游指南、产品宣传、服务介绍、招生招聘。3.3.标题醒目，重点突出，条理清楚。标题醒目，重点突出，条理清楚。4.4.用词与一般文章不同，人名、地名、专有名词多；用词与一般文章不同，人名、地名、专有名词多；生词多；缩略词、省略句多。生词多；缩略词、省略句多。5.5.广告类阅读题的命题主要是以获取信息为主的细广告类阅读题的命题主要是以获取信息为主的细节

2、题。近几年目的意图题也在广告类文章中经节题。近几年目的意图题也在广告类文章中经常考查。常考查。星期缩略语：Mon(Monday),Tues(Tuesday),Wed(Wednesday),Thur(Thursday),Fri(Friday),Sat(Saturday),Sun(Sunday)等。月份缩略语：Jan(January),Feb(February),Mar(March),Apr(April),Jun(June),Jul(July),Aug(August),Sept(September),Oct(October),Nov(November),Dec(December)等。电话缩略语：T

3、el(telephone),Ph(phone)等。地址、公司名等缩写语：Add(address),No(number)，Rd(road),Co(company),Ltd(Limited)等。某些时间缩略语：hr(hour),yr(year),a.m.(in the morning),p.m.(in the afternoon)等。其他常见缩略语：max(maximum,最大量,最大限度),min(minimum,最小量,最小限度),doz(dozen),fig(figure),ft(foot),ml(mile),esp(especially),Mt(mountain),p(page),prof

4、.(professor).Dr.(doctor),vs(versus,对),info(information),aft(after),ad(advertisement),m(male),f(female)等。广告类阅读的解题步骤：广告类阅读的解题步骤：1.读标题读标题2.快速浏览文章结构，读小标题快速浏览文章结构，读小标题3.读提干，画出关键词读提干，画出关键词4.去文中找关键词的所在位置，在其上下文中去文中找关键词的所在位置，在其上下文中找答案找答案广告类文章解题注意事项：广告类文章解题注意事项：1.1.不用通读全文不用通读全文2.2.生词多生词多-不惧不惧 看不懂文章看不懂文章-不惧不惧生

5、词模糊法：生词模糊法：生词多是广告类阅读材料的一大特点。面对这生词多是广告类阅读材料的一大特点。面对这些生词同学们该怎么办呢？些生词同学们该怎么办呢？许多同学首先想到的许多同学首先想到的是想办法来猜测其词义。当然，若能根据上下文的是想办法来猜测其词义。当然，若能根据上下文的语境猜出生词的词义，那再好不过了。但问题是，语境猜出生词的词义，那再好不过了。但问题是，有些生词是无法猜的，有些生词是无法猜的，并且命题者也没有要求考并且命题者也没有要求考生去猜测其词义，生去猜测其词义，因为不仅试题本身没有涉及对因为不仅试题本身没有涉及对这些生词的理解，而且这些生词也根本不会影响到这些生词的理解，而且这些生

6、词也根本不会影响到答题。对于这些生词，答题。对于这些生词，考生在做题时只要模糊地考生在做题时只要模糊地知道它们的存在就够了，千万不要一看到生词就紧知道它们的存在就够了，千万不要一看到生词就紧张，就被它们吓住。张，就被它们吓住。真题典例真题典例【2011江西卷】江西卷】Winners ClubYou choose to be a winner!The Winners Club is a bank account specially designed for teenagers.It has been made to help you better manage your money.The Wi

7、nners Club is a transaction account(交交易账户易账户)where you receive a keycard so you can get to your money 24/7thats 24 hours a day,7 days a week!Its a club with impressive features for teenagers：No account keeping fees!Youre no millionaire so we dont expect you to pay large fees.In fact,there are no acc

8、ount keeping or transaction fees!Excellent interest rates!You want your money to grow.The Winners Club has a good rate of interest which gets even better if you make at least two deposits(储蓄储蓄)without taking them out in a month.ConvenientTeenagers are busywe get that.You may never need to come to a

9、bank at all.With the Winners Club you can choose to use handy tellers and to bank from home using the phone and the Internet.You can have money directly deposited into your Winners Club account.This could be your pocket money or your pay from your parttime job!Mega magazine includedAlong with your r

10、egular report,you will receive a FREE magazine full of good ideas to make even more of your money.There are also fantastic offers and competitions only for Winners Club members.The Winners Club is a great choice for teenagers.And it is so easy to join.Simply fill in an application form.You will have

11、 to get permission from your parent or guardian(so we can organize that cool keycard)but it is easy.We cant wait to hear from you.Its the best way to choose to be a winner!()1.The Winners Club is a bank account intended for_.AparentsBteenagersCwinners Dadults()2.Which of the following is TRUE about

12、the Winners Club?ASpecial gifts are ready for parents.BThe bank opens only on work days.CServices are convenient for its members.DFees are necessary for the account keeping.()3.The Winners Club provides magazines which_.Aencourage spendingBare free to all teenagersCare full of adventure storiesDhelp

13、 to make more of your money()4.If you want to be a member of the Club，you must_.Abe an Internet userBbe permitted by your parentChave a big sum of moneyDbe in your twenties()5.What is the purpose of this text?ATo set up a club.BTo provide parttime jobs.CTo organize keycards.DTo introduce a new banki

14、ng service.【解析】本文为广告，介绍了一种针对十几岁的青少年【解析】本文为广告，介绍了一种针对十几岁的青少年的存款账户，重点介绍了该账户的几个优点。的存款账户，重点介绍了该账户的几个优点。1B细节理解题。从第一段第一句话即可得知答案细节理解题。从第一段第一句话即可得知答案为为B。2C推理判断题。从推理判断题。从Convenient一段可知一段可知the Winners Club的服务对于它的成员来说是方便的，不需要的服务对于它的成员来说是方便的，不需要去银行，在手机或网络上就可以操作。去银行，在手机或网络上就可以操作。3D细节理解题。从文中信息句细节理解题。从文中信息句you wil

15、l receive a FREE magazine full of good ideas to make even more of your money.可知答案为可知答案为D。4B细节理解题。从文中信息句细节理解题。从文中信息句And it is so easy to join.Simply fill in an application form.You will have to get permission from your parent or guardian.理解得知，如理解得知，如果十几岁的青少年要加入该俱乐部必须取得父母或监护人的果十几岁的青少年要加入该俱乐部必须取得父母或监护人的同意。同意。5D推理判断题。本文介绍了一种针对青少年的存款推理判断题。本文介绍了一种针对青少年的存款账户，重点介绍了该账户的几个优点。账户，重点介绍了该账户的几个优点。Finish the exercises on the work sheet.