「用者为本设计」-飞利浦设计的案例(上)课件.ppt

1、1用者為本設計-飛利浦設計的案例“User-Centred Design”in the case of Philips Design用者為本設計的基本概念 The basic concept of“User-Centred Design”可順應用者需求的設計可順應用者需求的設計Design that meet end-users need基本功能基本功能basic function適當功能適當功能advance function軟功能軟功能 soft(post)function需求的層次需求的層次The level of end-users need基本功能basic function適當功能

2、advance function軟功能 soft(post)function可用usable有用useful適用desirable用者為本設計的基本概念 The basic concept of“User-Centred Design”用者為本設計的重點用者為本設計的重點The emphasis of User-Centred Design過程主導process led用者為本設計的基本概念 The basic concept of“User-Centred Design”經歷主導experience led合用性usability滿意滿足pleasure線性線性linear非線性非線性non

3、-linear羅輯羅輯logical非羅輯非羅輯illogical用者為本設計的概念發展概況 The concept evolution of“User-Centred Design”可用usable有用useful適用desirable生產主導production led市場主導marketing led用者主導end-user led60s-70s70s-90s90s onward消費者為本consumer centered用者為本user centered群眾為本people centered產品亦如人一樣有它的生命遁環產品亦如人一樣有它的生命遁環Product live as huma

4、n and has it own life-cycle.用者為本設計概念與產品生命遁環 The relationship of“User-Centred Design”and Product Life Cycle可用usable有用useful適用desirable新科技new technology用者為本設計概念與產品生命遁環 The relationship of“User-Centred Design”and Product Life Cycle成熟的科技mature technology12生命遁環壓縮compressed life-cycle用者為本設計的概念發展概況 The con

5、cept evolution of“User-Centred Design”適用desirable用者主導end-user led90s onward群眾為本people centered我們一定要認識到，消費者已再不能單純對產品產生興趣，我們一定要認識到，消費者已再不能單純對產品產生興趣，事實上對消費者而言，產品只不過是一件提供事實上對消費者而言，產品只不過是一件提供經歷和經驗經歷和經驗的的人造物人造物。而且，越來越多的消費者並不大接受商品公司為他們製造的而且，越來越多的消費者並不大接受商品公司為他們製造的經歷和經驗，他們渴望參予塑造自己的經歷的機會，無論透經歷和經驗，他們渴望參予塑造自己的

6、經歷的機會，無論透過與專家或其他的消費者互動中達成。過與專家或其他的消費者互動中達成。哈佛商業評論 Harvard Business Review Jan-Feb 2000 p.8 用者為本設計的兩個組件The 2 aspects of“User-Centred Design”用者為本設計User-Centred Design用者為本研究User-Centred Research用者為本設計User-Centred Design搜集資料data collection評估evaluation篩撰及演譯sifting&interoperation整理總結consolidation社會趨勢分析tre

7、nd analysis事態情況營造scenarios making概念預設投放concept projection概念設計concept designing用者為本研究的概述The general idea of“User-Centred Research”用者為本研究User-Centred Research代入Participatory非代入Non-participatory探訪 visits小組討論 group discussions經歷記錄 self-documentation物器分析 artifact analysis等等.etc.文獻搜集 literature search觀察 o

8、bservation訪問 Interviews問卷調查 questionnaires物器分析artifact analysis等等.用者為本研究的概念The general idea of“User-Centred Design”說的What they say行為上的What they do製造的What they make用用use思想思想think夢想夢想feel&dream用者為本研究User-Centred Research代入Participatory非代入Non-participatory用者為本設計的概念The general idea of“User-Centred Desig

9、n”用者為本設計User-Centred Research代入participatory tools氛圍圖板mood boards情態圖示 scenario maps潮流圖示 trend mapping材料圖板material boards等等.etc.非代入Non-participatory tools競爭比對 competitors bench-marking科技走勢 technology road map 市場潮流分析 market trend analysis等等.etc.用者為本設計的概念The general idea of“User-Centred Design”用者為本設計Us

10、er-Centred Research代入的設計文化participatory design culture 研究總結Research consolidation用用use思想思想think夢想夢想feel&dream有用者的夢dream like an user社會趨勢social trend mapping成為用者be an user如用者般行為act like an user事態預設投放scenario projection概念設計concept designing飛利浦的設計Philips designs in Philips Design飛利浦的設計Philips design in

11、 Philips Design飛利浦設計 Introduction Philips Design總部 HeadquartersEindhoven分部 Branch OfficesUSA,Europe,Asia設計專材 Design Professionals500籍 Nationalities30 plus飛利浦設計中心Brief Introduction to Philips Design飛利浦設計中心對用者為本設計的詮譯The concept of“User-Centred Design”in Philips Design當用者與商品物品互動時When user interact with

12、 the objects產品及產品服務products&services用者為本用者為本設計設計User-Centred Design用者為本用者為本研究User-Centred Research飛利浦設計中心對用者為本設計的詮譯The concept of“User-Centred Design”in Philips Design高複合設計“High Design”用用行為研究行為研究User Behaviour Study社會流向研究社會流向研究Social Trends Study設計師設計師designers社會學家社會學家sociologists人類學者人類學者anthropolog

13、ists人因工程學者人因工程學者ergonomists心理學學者心理學學者psychologists哲學學者哲學學者philosophers飛利浦設計中心對用者為本設計的詮譯The concept of“User-Centred Design”in Philips Design飛利浦設計用者為本研究的重心The focus of User-Centred Research of Philips Design可用性Usability愉快、滿足Pleasure經歷上的利益experiential benefits應用上的利益Utilitarian benefits市場推廣？marketing 設計

14、？designing飛利浦設計中心對用者為本設計的詮譯The concept of“User-Centred Design”in Philips Design飛利浦設計用者為本研究的方法The methods of User-Centred Research of Philips Design一)用者繪圖：利用工作坊，邀請市場目標的用者描繪他們心中理想的產 品 User Drawings飛利浦設計中心對用者為本設計的詮譯The concept of“User-Centred Design”in Philips Design飛利浦設計用者為本研究的方法The methods of User-Ce

15、ntred Research of Philips Design二)用者訪問：訪問和接見目標用者，談談他們心中最滿意和最不滿意的 產品 Semi-Structured interviews飛利浦設計中心對用者為本設計的詮譯The concept of“User-Centred Design”in Philips Design飛利浦設計用者為本研究的方法The methods of User-Centred Research of Philips Design三)家居探訪：到目標用者的家居作深入的訪問，看看他們最喜歡的產 品或器物 Home visits飛利浦設計中心對用者為本設計的詮譯The

16、concept of“User-Centred Design”in Philips Design飛利浦設計用者為本研究的方法The methods of User-Centred Research of Philips Design四)個人錄像對談：邀請目標用者以錄像機為對象，描繪他們對理想的產 品有關的故事 Private Camera Conversation飛利浦設計中心對用者為本設計的詮譯The concept of“User-Centred Design”in Philips Design用者為本研究的一些理解The general perception of user from t

17、he User-Centred Research of Philips Design用家user喜歡的“liked”最好的“thought best”飛利浦設計中心對用者為本設計的詮譯The concept of“User-Centred Design”in Philips Design用者為本研究的一些理解The general perception of user from the User-Centred Research of Philips Design用家怎樣才對產品感到滿足Perceived“pleasure”from the experience of use of produ

18、cts 好的主線功能Reliability/Performance/Feature:to do what it was supposed to do!容易用的Usability美的外觀Aesthetics(perceived-different from culture to culture)令產品具滿足感的基本價值The core“basic value”that contribute to the feeling of pleasure in the use of products 1)誘出好的回憶2)可靠 Elicit good memories Enable a good perfor

19、mance-Reliable3)突現個人於社會中的角色身份4)受控制的感覺 play a role in ones social context Sense of control-e.g.revive/repair飛利浦設計中心對用者為本設計的詮譯The concept of“User-Centred Design”in Philips Design飛利浦設計用者為本設計的工具The tools of User-Centred Research of Philips Design 氛圍圖板 mood boards 情態圖示 scenario maps 風味矩陣 Taste Matrix 潮流圖

20、示 trend mapping 材料圖板 material boards 等等.etc.飛利浦設計中心對用者為本設計的詮譯The concept of“User-Centred Design”in Philips Design飛利浦設計用者為本設計的工具The tools of User-Centred Research of Philips Design 氛圍圖板 mood boards飛利浦設計中心對用者為本設計的詮譯The concept of“User-Centred Design”in Philips Design情態圖示 scenario maps飛利浦設計中心對用者為本設計的詮譯

21、The concept of“User-Centred Design”in Philips Design潮流圖示 trend maps飛利浦設計中心對用者為本設計的詮譯The concept of“User-Centred Design”in Philips Design風味矩陣 Taste Matrix飛利浦設計中心對用者為本設計的詮譯The concept of“User-Centred Design”in Philips Design材料圖板 materials boards飛利浦設計中心對用者為本設計的詮譯The concept of“User-Centred Design”in Ph

22、ilips DesignShapesimplecomplexorganicgeometricUsestyleequipment飛利浦設計用者為本設計的工具運用The tools of User-Centred Research of Philips Design飛利浦設計中心對用者為本設計的詮譯The concept of“User-Centred Design”in Philips Design預設投放 scenario projection飛利浦用者為本設計的案例The Case of“User-Centred Design”in Philips Design廚房的藝術廚房的藝術Culin

23、ary ArtFuture Trends in Kitchen DesignCulinary Art Future Trends in Kitchen DesignCommissioned by:Philips Domestic Appliances and Personal CareFirst presented at Domotechnica 99“a possible future for small domestic appliances”Culinary Art Future Trends in Kitchen DesignContentsUnderlying trends 3 Sc

24、enarios“Lazy Breakfast”懶洋洋的早餐“Sunday Lunch”週日的午膳“Dinner with Friends”晚膳聚舊Culinary Art Future Trends in Kitchen Designemerging technologiessocial trendsnew materialsembedded electronicsdigital integrationenabling devicesambient intelligenceever widening experiencestradition as a touchstone concern fo

25、r healthfaster livesbusiness needUnderlying trendsCulinary Art Future Trends in Kitchen Designemerging technologiessocial trendsbusiness needUnderlying trendsCulinary Art Future Trends in Kitchen DesignScenario 1Sunday morningRestRelaxEnjoyBrowseLeisureCulinary Art Future Trends in Kitchen Designbre

26、akfast in bedCulinary Art Future Trends in Kitchen Design拿水壺來Put on the kettleTransparentHidden elementView the processFilter the waterCordless of course!Natural Pure玻璃壺Glass KettleCork handgripTraditional iconCulinary Art Future Trends in Kitchen DesignCulinary Art Future Trends in Kitchen Design烤麵

27、包 Prepare the toastGlass walledIntegrated elementsAdjustable widthEasy openView the processNatural materialCulinary Art Future Trends in Kitchen DesignCulinary Art Future Trends in Kitchen Design特別的盤子Prepare the trayWooden baseIntegrated connectorsRechargeable powerEasy to carryModern yet traditiona

28、lCulinary Art Future Trends in Kitchen Design享受你妳的早餐Interact and relaxView your emailBrowse the webYour tea keeps warmJuice is chilledSunday is perfectCulinary Art Future Trends in Kitchen DesignCulinary Art Future Trends in Kitchen DesignEnjoy your breakfastCulinary Art Future Trends in Kitchen Des

29、ignScenario 2communalkitchenexperimentsbustlenoisecreationCulinary Art Future Trends in Kitchen DesignSunday lunchCulinary Art Future Trends in Kitchen Design科技化圍裙Put on your apronEmbedded electronicsInteractive microphoneRechargeableCooking AssistantCulinary Art Future Trends in Kitchen Design撰工具Se

30、lect your toolsShaker style displayRechargingUltrasonic citrus pressUltrasonic knifeTraditionalProfessionalCulinary Art Future Trends in Kitchen Design加路里的控制Counting caloriesNutritional infoWeighing CheckingFresh/notSafeReassuringCulinary Art Future Trends in Kitchen Design互動螢屏Interactive ScreenCook

31、bookOn line chefsRecipe over the webCook with motherFridge magnet softwareScenario 3great foodfriendsconversationcandlessharingstoriesexperienceCulinary Art Future Trends in Kitchen Designdinner with friends擺桌子Lay the tableIntegrated powerSophisticated Natural landscape樂韻悠揚Select the musicMove the p

32、layerSolid state softwareTable friendly icon冷凍的酒Chill the wineElectronic climate controlPerfect wine every timeMaintainEnhance烹飪的樂趣Entertainment CookingShare the momentEnjoy the smellsKitchen at the tableCloth powered?過敏症 Allergies?Health monitor/probeDiet checker在廚房裡的主人Host in the kitchenCommunicateShareinteract結論結論 Conclusions3 ScenariosObjective is to triggerSet out possible/probable scenarioOpen the debateSome extreme propositionsTradition landscape will evolve“The future is created by those who take responsibility for it today”完完the end