重庆市西南大学附属 2022-2023学年高二上学期期末英语试题.docx
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1、重庆市西南大学附属中学校2022-2023学年高二上学期期末英语试题一、阅读理解Its not just people that are social distancing. Brands are doing it too.McDonalds, Coca-Cola, Audi and Volkswagen are just a few of the big companies that are interpreting “social distancing” with logo (商标) redesigns.The term, social distancing, meaning standi
2、ng 6 feet apart from others in an effort to lower the risk of being infected (感染) by diseases, has become popular recently.“Our current global situation is no joke. Its a serious matter,” Douglas Sellers, executive creative director for firm Siegel + Gale told CNN Business. “And brands designing soc
3、ial distancing logos have the potential to decrease the severity of what we are going through. The creativity, passion, and thought that goes into wanting to help, educate, and be part of the physical distancing movement is a worthy note,” Sellers said.McDonalds BrazilLast week, McDonalds Brazil pul
4、led apart its iconic (标志性的) golden arches in a picture posted to its Facebook page. The ad agency explained that despite the temporary separation between its customers and the company caused by closures of some of its restaurants, they can always be together. McDonalds is offering food through deliv
5、ery.Coca-ColaCoca-Cola is currently running an ad in New Yorks deserted Times Square that shows each letter of its logo separated with the slogan “Staying apart is the best way to stay united”. The brand typically celebrates togetherness and love in its ads.Audi and VolkswagenTwo companies that shar
6、e ownership, Audi and Volkswagen, changed their logos for their social media accounts. Audi separated its four rings in a short video telling people to stay at home and keep their distance. Volkswagen also promoted a similar video with inspirational messages and separated the V and W.1Why did the br
7、ands redesign their logos?ABecause they no longer like their logos.BBecause they want to sell new products.CTo draw more attention from the public.DTo remind people to keep social distance.2Which brand may provide its customers with take-away service?ACoca-Cola.BMcDonalds Brazil.CAudi.DVolkswagen.3W
8、hat did two companies Audi and Volkswagen do with their logos?AThey put newly-designed logos on their products.BThey ran ads in New Yorks deserted Times Square.CThey put up posters with four separated rings and the V and W.DThey each separated their logos for their social media accounts.Today us wan
9、t things better, faster and sometimes cheaper as well. Customer satisfaction is not enough to drive growth alone and isnt the toughest marketing challenge. Companies need to change their old slogan aim for excellence and deliver more a lot more! But the means of doing that is a hard nut.The other da
10、y, the hotel where I had stayed asked me to rate their performance. I completed their form, giving four-star and five-star ratings, as I had been very satisfied with the hotel rooms, the staff and their services. Imagine my shock therefore when I received the following apology email a day or so afte
11、r submitting my review:“Thank you for taking the time to complete our online survey regarding your recent stay at our hotel. I would like to apologize for failing to surprise or impress you. Your satisfaction is important to us and we will be using the feedback you provided to make improvements to e
12、nsure we offer an outstanding experience in the future. I hope you will consider staying with us again so that we can have another chance to provide you with an excellent experience.”Shocking mail, isnt it? I believe that is exactly why they get a 4.5 + star rating. For them customer satisfaction is
13、 not enough. They have to make guests super satisfied so that a return visit is a “no brainer”; no other hotel choice would make sense!How do you treat your own customers and consumers? Do you do just enough to satisfy them, or do you consistently look to exceeding their expectations? The above pers
14、onal example I give is one way that the hotel staff tries to correct whatever is not a “superior experience” and may serve as a lesson.4Which should todays companies seek according to the text?ALow priceBSuperior serviceCHigh qualityDCustomer satisfaction5Why was the writer shocked at the apology em
15、ail?AThe way to apologize was uniqueBThe purpose of the email was hiddenCThe requirement of the hotel was strictDThe reason for the apology was unusual6What does the underlined part in paragraph 4 convey?AThe hotel is the best hotel choiceBThe hotel will be remembered easilyCOnly brainless guests wi
16、ll come backDGuests will revisit the hotel without thinking.7What is the writers purpose of writing the text?ATo share his experienceBTo recommend a hotelCTo provide his suggestionDTo analyze marketing challengesWe all know at least one person who loves their food insanely hot. They insist that thei
17、r hot wings “arent spicy enough unless Im dripping with sweat.” From Latin America to Sichuan province, chili peppers and their famous burning taste have become a worldwide sensation. But how could something that burns so hot possibly be any good for people?In a study by researchers at Marshall Univ
18、ersity in the US, scientists made the first complete description of capsaicin (辣椒素) a chemical found in spicy chilis and its anti-cancer properties. Although capsaicin is not normally a good medicine due to some negative properties such as its spicy flavor, the study found that there are ways to bri
19、ng out its anti-cancer benefits while overcoming these negatives.In nature, capsaicin evolved as a defense mechanism (机制) in plants to drive away unwanted animals while attracting those that could spread the seeds, such as birds which cannot taste or feel the spice. From a scientific point of view,
20、capsaicin works by triggering (触发) a pain receptor called TRPV1, causing the body to react as if it had actually touched something hot and dangerous. Yet, this natural repellent (驱虫剂) for most animals has instead become a favorite food for many people, often called “chiliheads”.So, what is it that a
21、ttracts humans to capsaicin, chili peppers and spicy food in general? Besides its many health benefits such as pain relief, weight loss, and body heat regulation people love eating chili peppers precisely because it hits the pain receptors in just the right way.As an article published by Scientific
22、American noted: “People seem to enjoy and actively seek out many other sensations . the sensation of falling provided by roller coasters or skydiving, the feelings of fear and anxiety while watching horror movies, the physical pain experienced upon jumping into icy water, or even the feelings of sad
23、ness that come while watching a tearjerker.”So, the next time you bite into a hot chili pepper, remember: its not just healthy, but fun too!8What does the underlined word “property” mean in Paragraph 2?ATissue.BBenefit.CPossession.DQuality.9What can we learn from the result of the study by researche
24、rs at Marshall University?AThe study describes capsaicin for the first time.BCapsaicin contributes to the prevention of cancer.CThere is a chemical called capsaicin in spicy chilis.DThe negative features of capsaicin cannot be overcome.10How does capsaicin benefit plants?AIt prevents birds from eati
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