最新麦肯锡大全课件.ppt

1、GBUTtem1*资料来源：Unit of measure例子HighLowLegendLegendLegendTextTextTextTextTextTitlex+x+TextTextTextTextTextGBUTtem8ARROW 3D*资料来源：Unit of measureGBUTtem9CUBES1 3D*资料来源：Unit of measureGBUTtem10CUBES2 3D*资料来源：Unit of measureGBUTtem11*FootnoteSource:CUBES3 3D*资料来源：Unit of measureGBUTtem12TextTextTextTextC

2、UTOUT 3D*资料来源：Unit of measureGBUTtem13New entrantSuppliersIndustrycompetitorsBuyersSubstitutesFORCES AT WORK*资料来源：Unit of measureGBUTtem14TextTextTextTextTextTextTextTextTextTextJOINT*资料来源：Unit of measureGBUTtem15TextTextTextTextLEVEL SEPARATE 4*资料来源：Unit of measureGBUTtem16TextTextTextLINEAR A 3D*资

3、料来源：Unit of measureGBUTtem17TextTextTextTextLINEAR B 3D*资料来源：Unit of measureGBUTtem18TextTextTextLINEAR C 3D*资料来源：Unit of measureGBUTtem19TextTextTextLINEAR D 3D*资料来源：Unit of measureGBUTtem20TextTextTextTextLINEAR E 3D*资料来源：Unit of measureGBUTtem21TextTextTextLINEAR G 3D*资料来源：Unit of measureGBUTtem2

4、2TextTextLINEAR I 3D*资料来源：Unit of measureGBUTtem23TextTextTextTextLINEAR J 3D*资料来源：Unit of measureGBUTtem24TextTextTextTextLINEAR N 3D*资料来源：Unit of measureGBUTtem25TextTextTextLINEAR P 3D*资料来源：Unit of measureGBUTtem26TextTextLINEAR Q 3D*资料来源：Unit of measureGBUTtem27TextTextLINEAR Q 3D*资料来源：Unit of m

5、easureGBUTtem28PlanImplementSupportLINKS 3*资料来源：Unit of measureGBUTtem29PERSPECTIVE 3D*资料来源：Unit of measureGBUTtem30TextTextTextPROPELLER 3D*资料来源：Unit of measureGBUTtem31RINGS 3D*资料来源：Unit of measureGBUTtem32TextTextSCALE*资料来源：Unit of measureGBUTtem33TextTextSCALES*资料来源：Unit of measureGBUTtem34TextT

6、extTextTextTextTextSIZES IN*资料来源：Unit of measureGBUTtem35SPIRAL1 3D*资料来源：Unit of measureGBUTtem36SpiralBrakesTube in tubeSPIRAL2 3D*资料来源：Unit of measureGBUTtem37TextTextTextTextSPOTLIGHT*资料来源：Unit of measureGBUTtem38TextTextTextTextTextTextSTAIRCASE*资料来源：Unit of measureGBUTtem39Stars 3D*资料来源：Unit of

7、 measureGBUTtem40TextTextWIRE CUBES*资料来源：Unit of measureGBUTtem41TextTextTextTextTextTextTextARROWS*资料来源：Unit of measureGBUTtem42TextLEVEL 1*资料来源：Unit of measureGBUTtem43TextTextLEVEL 2*资料来源：Unit of measureGBUTtem44TextTextTextLEVEL 3*资料来源：Unit of measureGBUTtem45TextTextTextTextLEVEL 4*资料来源：Unit of

8、 measureGBUTtem46TextTextTextTextTextLEVEL 5*资料来源：Unit of measureGBUTtem47TextTextTextTextTextTextLEVEL 6*资料来源：Unit of measureGBUTtem48TextHeaderHeaderTextFLOW 2*资料来源：Unit of measureGBUTtem49TextTextHeaderHeaderTextFLOW 2 TITLE*资料来源：Unit of measureGBUTtem50TextHeaderHeaderTextHeaderTextFLOW 3*资料来源：U

9、nit of measureGBUTtem51TextTextHeaderHeaderTextHeaderTextFLOW 3 TITLE*资料来源：Unit of measureGBUTtem52TextHeaderHeaderTextHeaderHeaderTextTextFLOW 4*资料来源：Unit of measureGBUTtem53TextTextHeaderHeaderTextHeaderHeaderTextTextFLOW 4 TITLE*资料来源：Unit of measureGBUTtem54TextHeaderHeaderTextHeaderHeaderHeaderT

10、extTextTextFLOW 5*资料来源：Unit of measureGBUTtem55TextTextHeaderHeaderTextHeaderHeaderHeaderTextTextTextFLOW 5 TITLE*资料来源：Unit of measureGBUTtem56TextTextHeaderHeaderHeaderHeaderHeaderTextTextTextHeaderTextFLOW 6*资料来源：Unit of measureGBUTtem57TextTextTextHeaderHeaderHeaderHeaderHeaderTextTextTextHeaderT

11、extFLOW 6 TITLE*资料来源：Unit of measureGBUTtem58TextTextTextTextBLADES*资料来源：Unit of measureGBUTtem59TextTextTextTextBOX*资料来源：Unit of measureGBUTtem60TextTextTextTextBOX*资料来源：Unit of measureGBUTtem61TextTextTextCYCLE 1*资料来源：Unit of measureGBUTtem62TextTextCYCLE 2*资料来源：Unit of measureGBUTtem63TextTextTex

12、tCYCLE 3*资料来源：Unit of measureGBUTtem64TextTextTextTextCYCLE 4*资料来源：Unit of measureGBUTtem65TextTextTextTextTextCYCLE 5*资料来源：Unit of measureGBUTtem66TextTextTextTextTextTextCYCLE 6*资料来源：Unit of measureGBUTtem67TextTextTextTextTextTextTextCYCLE 7*资料来源：Unit of measureGBUTtem68TextTextTextTextTextTextTe

13、xtTextCYCLE 8*资料来源：Unit of measureGBUTtem69TextTextTextTextTextTextINCOMING*资料来源：Unit of measureGBUTtem70TextTextTextTextTextRIBBON*资料来源：Unit of measureGBUTtem71TextTextTextTextTextRING*资料来源：Unit of measureGBUTtem72TextTextUPON 2*资料来源：Unit of measureGBUTtem73TextTextTextTextTextTextTextTextCONTINUOU

14、S*资料来源：Unit of measureGBUTtem74TextTextTextTextCUTOUT*资料来源：Unit of measureGBUTtem75TextTextTextLINEAR A*资料来源：Unit of measureGBUTtem76TextTextTextTextLINEAR B*资料来源：Unit of measureGBUTtem77TextTextTextLINEAR C*资料来源：Unit of measureGBUTtem78TextTextTextLINEAR D*资料来源：Unit of measureGBUTtem79TextTextTextT

15、extLINEAR E*资料来源：Unit of measureGBUTtem80TextTextTextLINEAR F*资料来源：Unit of measureGBUTtem81TextTextTextLINEAR G*资料来源：Unit of measureGBUTtem82TextTextTextTextLINEAR H*资料来源：Unit of measureGBUTtem83TextTextLINEAR I*资料来源：Unit of measureGBUTtem84TextTextTextTextLINEAR J*资料来源：Unit of measureGBUTtem85TextT

16、extTextTextTextTextLINEAR K*资料来源：Unit of measureGBUTtem86TextTextTextTextLINEAR N*资料来源：Unit of measureGBUTtem87TextTextTextLINEAR P*资料来源：Unit of measureGBUTtem88TextTextLINEAR Q*资料来源：Unit of measureGBUTtem89TextTextTextPROPELLER*资料来源：Unit of measureGBUTtem90TextTextTextTextTextSTEP 5*资料来源：Unit of me

17、asureGBUTtem91TextTextTextText2 ON 1*资料来源：Unit of measureGBUTtem92TextTextTextTextTextTextAGAINST*资料来源：Unit of measureGBUTtem93TextTextTextTextTextAT WORK*资料来源：Unit of measureGBUTtem94TextTextCOUPLED HORIZ*资料来源：Unit of measureGBUTtem95TextTextCOUPLED VERT*资料来源：Unit of measureGBUTtem96TextTextTextTex

18、tFOCUSED*资料来源：Unit of measureGBUTtem97New entrantSuppliersIndustry competitorsBuyersSubstitutesFORCES AT WORK*资料来源：Unit of measureGBUTtem98TextTextTextPARALLEL*资料来源：Unit of measureGBUTtem99TextTextTextTextSPLIT*资料来源：Unit of measureGBUTtem100TextSURROUND*资料来源：Unit of measureGBUTtem101TextTextTWISTED*

19、资料来源：Unit of measureGBUTtem102TextTextUP&AWAY*资料来源：Unit of measureGBUTtem103TextTextUP&DOWN*资料来源：Unit of measureGBUTtem104CustomerClientsDistributorsCompetitorsSuppliers3Cs TRIANGLE*资料来源：Unit of measureGBUTtem105SkillsSharedvaluesStrategyStaffStructureSystemsStyleA coherent set ofactions aimed at ga

20、ining a sustainable advantageover competition The organization chart andaccompanying baggage that showwho reports to whom and how tasks are both divided up and integrated The people in the organization,considered interms of corporatedemographics,notindividual personalities The way managers collectiv

21、ely behave with respect to use of time,attention and symbolic actions The processes and proceduresthrough which things get donefrom day-to-dayThose ideas of what is rightand desirable(in corporateand/or individual behavior)which are typical of theorganization and commonto most of its members Capabil

22、itiespossessed bythe organizationas a whole asdistinct fromthe individuals.Some companiesperform extraordinaryfeats with ordinary people3S-4S*资料来源：Unit of measureGBUTtem106The way managerscollectively behave with respect to useof time,attention,and symbolic actions The people in the organization,con

23、sideredin terms of corporate demographics,not individual personalitiesThe organization chart and accompanying baggage that show who reports to whom and how tasks are both divided up and integrated Those ideas of what is right and desirable(in corporate and/or individual behavior)which are typical of

24、 the organization and common to most of its members The processes and procedures through which things get donefrom day to day A coherent setof actions aimedat gaining asustainableadvantage over competition Capabilitiespossessed bythe organizationas a whole asdistinct from theindividuals.Some compani

25、es perform extraordinaryfeats withordinary peopleStaffSystemsStyleSharedValuesStructureSkillsStrategy2S-5S*资料来源：Unit of measureGBUTtem107Competitive positionLowMediumHighProduct/market attractivenessLowMediumHighBUSS PORTFOLIO*资料来源：Unit of measureGBUTtem108Change visionChief ExecutiveLeadership grou

26、psDown the lineExternal constitutionCommitmentConvictionCourageCapabilityIndividual activityEnabling devicesCHANGE BOARD*资料来源：Unit of measureGBUTtem109 Delta P Vision andLeadershipOrganizationalInfrastructurePerformanceMeasurementPeopleDevelopmentCommunicationsProblem SolvingProcessClient managers(p

27、articularly middle management)haveskill to lead programimplementationChange in actual behaviorAction plans sufficient to achieve goalsAgreement on objectives by line managementManagement of high-involvement processImplementation ornear implementationof required structureand systemsFlow of 2-way comm

28、unicationsPeoples understanding,belief and contribution to act on vision and action plansAccurate measurementof action and resultsClear accountabilitiesEarly winsVisible demonstrationof new vision andvalues by clientleadershipDELTA P*资料来源：Unit of measureGBUTtem110Natural owner Relative ability to ex

29、tract value Low Medium Value-creation potential in business unit High Corporatecenter skillsBusiness unit linkagesTaxation/valuationdifferences Industry attractivenessCompetitive positionRestructuring/rationalization opportunities“One of the pack”Retain andgive toppriorityRetain andgive priorityReta

30、in andmanage forcode orliquidate Probablydivest DivestDivest orliquidate MACS*资料来源：Unit of measureGBUTtem111Business StrategyManufacturing StrategyConfigurationSystemsResearchFocusLaborPolicyProductDesignMakevs.BuyOrganizationProcessDesignMANUFACTURING STRATEGY*资料来源：Unit of measureGBUTtem112Restruct

31、uring framework 1 5 4 3 2 PENTAGON*资料来源：Unit of measureGBUTtem113Benefit Price Competitivedisadvantage Competitiveadvantage PRICE BENEFIT*资料来源：Unit of measureGBUTtem114Appraise performanceand prospects Developstrategy Redesignpivotal jobs Design the skillbuilding process Assess changereadiness Top d

32、ownaction programs Bottom up action programs 1 2 4 5 6 7 8 3 SMILE CHART*资料来源：Unit of measureGBUTtem1153.Create andpursue a uniqueadvantage 2.Resegment the market to create a niche4.Exploit uniqueadvantageindustrywide 1.Do more andbetter of thesameWhen tocompete STRAT GAMEBOARD*资料来源：Unit of measureG

33、BUTtem116Stage 1 Stage 2 Stage 3 Stage 4 Value system Strategic manage-mentExternally orientated planningForecast based planningBudget planningMeet budget and schedulePredict the futureThink strategicallyCreate the futureSTRAT MANAGE*资料来源：Unit of measureGBUTtem117Selling margin ContributionSalesSell

34、ing rateSalesAvailable selling time EffectivenessContribution Available selling time Productivity ContributionTotal selling costsEfficiencyAvailable selling timeTotal selling costsUtilizationAvailable selling timeTotal sales time Support intensitySupport costsTotal selling costsSupport leverageTotal

35、 sales timeSupport costsTREE PRODUCTIVITY*资料来源：Unit of measureGBUTtem118MaximizeshareholdervalueGrowthroughculturalinitiativeRedeployassetsImprove corebusinessperformanceGrow throughacquisitionand/or mergerAdopt soundfinancingapproachVALUE CREATION*资料来源：Unit of measureGBUTtem119Real Perceived Client

36、s relative ability to extract valueCorporate center skillsLinkages between business unitsFinancial ownership fitIndustry restructureInternal controllerShared resourcesTransfer of capabilityVertical integrationDifferences in tax positionExistence of non-cases objectivesInefficiencies in financial mar

37、ketsDifference in valuation techniqueVALUE SOURCES*资料来源：Unit of measureGBUTtem120HeaderTextGANTT10*资料来源：Unit of measureGBUTtem121HeaderText#GANTT15*资料来源：Unit of measureGBUTtem122TextTextTextTextLEFT TO RIGHT*资料来源：Unit of measureGBUTtem123TextTextTextTextTextProcess objectivesTextSub-objectivesSTUDY

38、OBJECTIVE*资料来源：Unit of measureGBUTtem124TextTextTextTextTextTextTextTOP DOWN*资料来源：Unit of measureGBUTtem125TextTextTextTextTextTextTextTextTextText2X2*资料来源：Unit of measureGBUTtem126TextTextTextTextTextTextTextTextTextText2X2 CUBED*资料来源：Unit of measureGBUTtem127TextTextTextTextTextTextTextTextTextTex

39、tTextText2X2 EXTENDED*资料来源：Unit of measureGBUTtem128TextTextTextTextTextText2X2 TOWER*资料来源：Unit of measureGBUTtem129TextTextTextTextTextTextTextTextTextTextTextTextTextTextTextTextText3X3*资料来源：Unit of measureGBUTtem130TextTextTextTextTextTextTextTextTextTextTextTextTextTextTextTextTextTextTextText3X

40、3 EXTENDED*资料来源：Unit of measureGBUTtem131TextTextDIFFRACTION*资料来源：Unit of measureGBUTtem132TextTextTextFLOW DOWN*资料来源：Unit of measureGBUTtem133TextTextPASS THROUGH*资料来源：Unit of measureGBUTtem134050100150200250300350199619971998199920002001Label 1Label 2Label 3AREA*资料来源：Unit of measureGBUTtem13550403

41、02010Label 1Label 2Label 3Label 4Label 5BAR*资料来源：Unit of measureGBUTtem13650403020105040302010Label 1Label 2Label 3Label 4Label 5Label 1Label 2Label 3Label 4Label 5TitleUnit of measureTitleUnit of measureBAR 2*资料来源：Unit of measureGBUTtem13740302010550403025155550453025Label 1Label 2Label 3Label 4Lab

42、el 5BAR BUTTED*资料来源：Unit of measureGBUTtem138504030201023254565964323232323Label 1Label 2Label 3Label 4Label 5000000000000000SeriesSeriesSeriesBAR STACKED*资料来源：Unit of measureGBUTtem139504030204550607080901020304050Label 1Label 2Label 3Label 4Label 5000000000000000100%=SeriesSeriesSeriesBAR STACKED

43、100%*资料来源：Unit of measureGBUTtem1400100200300400500600700050100150200250TitleUnit of measureTitleUnit of measureLabel 1Label 2Label 3Label 4Label 5Label 6BUBBLE*资料来源：Unit of measureGBUTtem1412030405060Label 1Label 2Label 3Label 4Label 5COLUMN*资料来源：Unit of measureGBUTtem14220304567762030456776Label 1

44、Label 2Label 3Label 4Label 5Label 1Label 2Label 3Label 4Label 5TitleUnit of measureTitleUnit of measureCOLUMN 2*资料来源：Unit of measureGBUTtem143203040506040506070405060708030Label 1Label 2Label 3Label 4Label 5COLUMN BUTTED*资料来源：Unit of measureGBUTtem1442030405060202020202020304050202020253020Label 1La

45、bel 2Label 3Label 4Label 5SeriesSeriesSeriesSeries000000000000000COLUMN STACKED*资料来源：Unit of measureGBUTtem1453035405060303540202020151020102015101010Label 1Label 2Label 3Label 4Label 5SeriesSeriesSeriesSeries100%=000000000000000COLUMN STACKED 100%*资料来源：Unit of measureGBUTtem146201510104520203030Tit

46、leUnit of measureLabel 1Label 2Label 3Label 4Label 5TitleUnit of measure100%=000SeriesSeriesSeriesSeriesLabel 1COMBO PIE SEGMENT COLUMN*资料来源：Unit of measureGBUTtem147050100150200250300050100150200TitleUnit of measureTitleUnit of measureLabel 1Label 2Label 3Label 4Label 5COST CURVE*资料来源：Unit of measu

47、reGBUTtem148ARROWS*资料来源：Unit of measureGBUTtem149This report is solely for the use of client personnel.No part of it may be circulated,quoted,or reproduced for distribution outside the client organization without prior written approval from McKinsey&Company.DISCLAIMERS CLIENT*资料来源：Unit of measureGBU

48、Ttem150This report contains information that is confidential and proprietary to McKinsey&Company and is solely for the use of McKinsey&Company personnel.No part of it may be used,circulated,quoted,or reproduced for distribution outside McKinsey&Company.If you are not the intended recipient of this r

49、eport,you are hereby notified that the use,circulation,quoting,or reproducing of this report is strictly prohibited and may be unlawful.DISCLAIMERS INTERNAL*资料来源：Unit of measureGBUTtem151This report is solely for the use of client personnel.No part of it may be circulated,quoted,or reproduced for di

50、stribution outside the client organization without prior written approval from McKinsey&Company.This material was used by McKinsey&Company during an oral presentation;it is not a complete record of the discussion.DISCLAIMERS PRESENTATION*资料来源：Unit of measureGBUTtem152LegendLegendLegendLEGENDS*资料来源：U