教学课件-大学核心商务英语读写教程2-.ppt

1、UNIT TWOBEING AN AGENTUNIT TWOBEING AN AGENTCompany Logo background information detailed explanation of Text A detailed explanation of Text BOBJECTIVESdetailed explanation of Text C1234Working Lives Working Lives The The Bloodstock AgentBloodstock Agent Text AText A 1.Background Information 2.Introd

2、uction to the Text 3.Business Terms 4.Words and Expressions 5.Notes to the Text1.Background Information People take different paths to their careers.Some of them knew what they wanted to do when they were very young while others of them stumbled across what they do by chance.Upon finding their profe

3、ssional direction,they must choose how they wish to conduct themselves during their day-to-day routine.In order for people to succeed,it is important that they care about what they do and try to bring something special to their job each day.Meanwhile,they should also remember that the work they do o

4、nly represents a part of what needs to be done,and there is a great deal more than they can give at home.As an agent of bloodstock,he has to be busy in buying some good winners,walking from one auction to another in the world every day.He has to work very hard,get the negotiation skills and is good

5、at dealing with every buyer and seller.To be a talent scout,he needs intuition,experience,common sense,knowledge,plus plenty of luck.2.Introduction to the TextText A mainly tells us how about a bloodstock agents working life was in a week.As a bloodstock agent,he needs to keep looking at horses,meet

6、ing clients and selling them until he succeeds.2.Introduction to the Text文体特征分析文体特征分析 本文是一则商业纪事，详细地记叙了作者作为纯种马代理商的一周的职业生活。作为纯种马的代理商，作者需要不断地看马，约见顾客，再竞拍，直到最后成功销售。在这一不断循环的过程中，作者抓住了商机，在激烈的竞争中，脱颖而出，成为欧洲最棒的代理人之一。文章采用日记形式，以第一人称的角度、现在时态以及省略句式，亲切自然地详述每天的工作内容，并加入作者工作时的情感，这样可以使读者更好地理解作者工作的具体流程，并加深对纯种马代理商这一职业的理解

7、。3.Business TermsThe Royal Barriere Hotel is one and a half mile from the city center and about five miles from the Deauville Airport.For a perfect relaxation,the hotel offers a well-equipped gymnasium,tennis court,steam room solarium,sauna as well as a golf course for the guests to enjoy their stay

8、.The hotel amenities include lift,business center,conference facilities,currency exchange,fax facilities,Internet access,laundry facilities,restaurant,lounge,cocktail bar,and swimming pool.The hotel rooms are equipped with amenities like cable TV,telephones,radios,mini-bars,safes,and hairdryers.Derb

9、y is a city and unitary authority in the East Midlands region of England.It lies upon the banks of the River Derwent and is located in the south of the ceremonial county of Derbyshire.In the 2001 census,the population of the city was 233,700,whilst that of the Derby Urban Area was 229,407.According

10、to the 2001 census,Derby was at that time the 18th largest settlement in England,measured by urban area.Business Terms4.Words and Expressions1.auction/n.Examplea public sale in which goods or property are sold to the highest bidderMore and more companies will choose Beijing real estate auction to se

11、ll their new premises.越来越越来越多的公司将选择北多的公司将选择北京房地产商拍卖行京房地产商拍卖行来销售新房。来销售新房。4.Words and Expressions 2.outbid/v.Exampleoffer to pay a higher price for something than(another person)To outbid on ones own property at an auction is to raise the final selling price.在在拍卖中出高价是为拍卖中出高价是为抬高最终售价。抬高最终售价。4.Words and

12、 Expressions pare notes Example(of two or more people)exchange ideas,opinions,or information about a particular subjectThe leaders of China and America often compare notes on major issues.中中美两国领导人经常美两国领导人经常就重大问题交换意就重大问题交换意见。见。4.Words and Expressions 4.fall by the way Example fall behind or drop out

13、Youd better go on doing it rather than fall by the way even if it is difficult.即使困即使困难，你也要坚持而难，你也要坚持而不要中途放弃。不要中途放弃。5.Notes to the Text 解析解析 本句是一个含有定语本句是一个含有定语从句的复合句。从句的复合句。Im buying some horses for是定语从句修是定语从句修饰饰trainer的的。and compare notes是主句的谓语是主句的谓语，与与meet up with共同作并列谓语共同作并列谓语。释义释义 I meet across a

14、 French horse trainer for whom Im going to buy some horses and we exchange our opinions about buying what kind of horses.1.I meet up with a French trainer Im buying some horses for,and compare notes.（Para.4）5.Notes to the TextText 2Text 3 解析解析 此句是含有此句是含有but引导的转引导的转折并列复合句。折并列复合句。hes got some good new

15、s and that the man in question is here 是由是由and引导的并列句，引导的并列句，and后的后的that不不能省略，并列句共同做能省略，并列句共同做tellstells的直的直接宾语。接宾语。释义释义 Nothing happened at that time,but today he tells me that he has some good news and that the man we are talking about is here.2.Nothing happened at the time,but today he tells me he

16、s got some good news and that the man in question is here.（Para.6）Freight Broker AgentsFreight Broker Agents Text BText B 1.Background Information 2.Introduction to the Text 3.Business Terms 4.Words and Expressions 5.Notes to the Text1.Background Information While people who want to be freight agent

17、s,they must know something about the responsibilities of a freight broker.That is financial responsibilities of making sure their receivables are managed.Besides mastering the negotiation skills,he has to be loyal and honest and holds his own great carriers/trucker sources.In order to be successful,

18、to look for reputable training organizations,to learn to manage and to establish a good communication relationship are very important,too.2.Introduction to the Text Text B introduces the responsibilities and the technical abilities of a freight agent.And the author also gives us some advice on being

19、 a freight agent.2.Introduction to the Text文体特征分析文体特征分析 本商务语篇为说明文体，具体详本商务语篇为说明文体，具体详细地介绍了货运代理商的职责，细地介绍了货运代理商的职责，应具备的技能，以及作者对从事应具备的技能，以及作者对从事这项职业的人提出了一些建议。这项职业的人提出了一些建议。全文条理清晰，首尾呼应；语言全文条理清晰，首尾呼应；语言严肃专业，精简明了；作者观点严肃专业，精简明了；作者观点鲜明，建议专业，是一篇非常适鲜明，建议专业，是一篇非常适宜学生阅读的文章，能令学生很宜学生阅读的文章，能令学生很好地了解货运代理商这一职业与好地了解货运

20、代理商这一职业与技能。技能。文中多处使用被动语态（第二文中多处使用被动语态（第二段段的的are managed，第三段的，第三段的is licensed，第四段的，第四段的are being paid），使文章更加严谨和有力），使文章更加严谨和有力度。文章在语气方面使用了情态度。文章在语气方面使用了情态动词动词“need”(”(第六段和第七段第六段和第七段中中)、“could”（第八段和十段（第八段和十段中）以及中）以及“should（十段中）（十段中）”，表达了在掌握货运代理技能履，表达了在掌握货运代理技能履行义务时行文措辞的委婉和礼貌行义务时行文措辞的委婉和礼貌的特征，从而达到使读者欣然接

21、的特征，从而达到使读者欣然接受的目的。受的目的。3.Business TermsBusiness Terms1.Fiduciary/信托信托(Para.3):A fiduciary is someone who has undertaken to act for and on behalf of another in a particular matter in circumstances which give rise to a relationship of trust and confidence.2.Surety/保证金保证金(Para.8):A surety or guarantee

22、,in finance,is a promise by one party(the guarantor)to assume responsibility for the debt obligation of a borrower if that borrower defaults.The person or company that provides this promise,is also known as a surety or guarantor.Business Terms4.Words and Expressions 1.freight/n.Examplegoods transpor

23、ted in bulk by truck,train,ship,or aircraft This aircraft company deals with freight only;it has no travel service.这家航空公司只这家航空公司只经营货运业务经营货运业务,不不经营客运业务。经营客运业务。4.Words and Expressions2.broker/n.Examplea person who buys and sells goods or assets for othersIt was improper of the broker to withhold the i

24、nformation from the stock exchange.股票股票经纪人对交易所经纪人对交易所隐瞒信息的行为隐瞒信息的行为是不正当的。是不正当的。4.Words and Expressions3.receivable/n.Exampleamounts owed to a business,regarded as assetsAccounts receivable arise when a business sells goods and service on credit.当企业以当企业以赊帐方式销售产品赊帐方式销售产品或提供服务时，就或提供服务时，就产生应收帐款。产生应收帐款。4

25、.Words and Expressions4.shipping clerkExamplean employee who ships and receives goodsThey both worked hard in their fields,Dad as a shipping clerk,Mom as a seamstress.父父亲是运输业务办事亲是运输业务办事员，母亲是缝纫工员，母亲是缝纫工人，他们都在各自人，他们都在各自的行业里努力地工的行业里努力地工作。作。5.Notes to the Text .解析解析 本句是复合句。不定本句是复合句。不定式式to solve the ship

26、ping needs of your clients requirement做定语修饰做定语修饰you and your reputation；as they arise on demand是时是时间状语从句。间状语从句。释义释义 The other things are depended on your fame to meet the shipping needs of your customers demand when they appear to demand.1.The rest is up to you and your reputation to solve the shipp

27、ing needs of your clients requirement as they arise on demand.（Para.6）5.Notes to the Text .解析解析本句是复合句。主语为本句是复合句。主语为communication，谓语动词为谓语动词为is，trait为宾语。为宾语。even if the news is bad such as the occurrence of an accident,truck break down etc是让步是让步状语从句。状语从句。释义释义 It is necessary for all parts to communica

28、te immediately even though bad occurrence happened,such as an accident,truck broken and so on.2.Honest prompt communication between all parties is a must trait,even if the news is bad such as the occurrence of an accident,truck break down etc.（Para.6）Being a Purchasing AgentBeing a Purchasing AgentT

29、ext CText C 1.Background Information 2.Introduction to the Text 3.Business Terms 4.Words and Expressions 5.Notes to the Text1.Background Information For a strange job,being a purchasing agent,if he has no experience,he has to do from the very beginning.He must be down-to-earth,work hard and gain the

30、 skills of bargaining so as to save a great sum of money for the company.Thus,he can gain the integrity and compliment of the owner and colleagues to lay a solid foundation of his career.2.Introduction to the TextText C describes how an inexperienced purchasing agent grows up to a mature one and the

31、 life of being a purchasing agent had enriched the authors experience and laid a solid foundation for his successful career in the future.2.Introduction to the Text文体特征分析文体特征分析本商务语篇为记叙文体，记叙本商务语篇为记叙文体，记叙了作者从一名初出茅庐的采购了作者从一名初出茅庐的采购代理商成长为一名成熟的采购代理商成长为一名成熟的采购代理商的过程。文中不仅详细代理商的过程。文中不仅详细地介绍了作为一名采购代理商地介绍了作为一

32、名采购代理商所要承担的主要任务，同时也所要承担的主要任务，同时也通过作者的行为选择，点出了通过作者的行为选择，点出了合格的采购代理商所必须具备合格的采购代理商所必须具备的职业道德，突出了诚实对于的职业道德，突出了诚实对于这一职业的重要意义。这一职业的重要意义。文章采用第一人称叙述，直接文章采用第一人称叙述，直接展现作者的心理活动，有助于展现作者的心理活动，有助于帮助读者加深对这一职业的了帮助读者加深对这一职业的了解。同时作者的亲身经历也有解。同时作者的亲身经历也有助于吸引读者的兴趣，增强可助于吸引读者的兴趣，增强可读性。文章发人深省，对渴望读性。文章发人深省，对渴望从事这一职业的读者有一定的从

33、事这一职业的读者有一定的启发作用。启发作用。3.Business TermsA rebate is an amount paid by way of reduction,return,or refund on what has a l r e a d y b e e n p a i d o r contributed.It is a type of sales promotion marketers use primarily as incentives or supplements to product sales.The mail-in rebate(MIR)is the most com

34、mon.A MIR entitles the buyer to mail in a coupon,a receipt and barcode in order to receive a check for a particular amount,depending on the particular product,time,and often place of purchase.Rebates are offered by either the retailer or the manufacturer of the chosen product.Large stores often work

35、 in conjunction with manufacturers,usually requiring two or even three separate rebates for each item.Manufacturer rebates are sometimes valid only at a single store.Rebate forms and special receipts are sometimes printed by the cash register at time of purchase on a separate receipt or available on

36、line for download.In some cases,the rebate may be available immediately,in which case it is referred to as an instant rebate.Business Terms4.Words and Expressions1.accountant/n.Example a person whose job is to keep or inspect financial accountsCan you put me on to a good accountant?你你能帮我找个好的能帮我找个好的会

37、计师吗？会计师吗？4.Words and Expressions2.signboard/n.Example a board displaying the name or logo of a business or product Serving the people wholeheartedly is the best gold-lettered signboard.全心全心全意为人民服务是全意为人民服务是最好的金字招牌。最好的金字招牌。4.Words and Expressions3.rebate/n.Example a deduction or discount on a sum of m

38、oney due Commercial bribery is the rebate.回扣就回扣就是商业贿赂。是商业贿赂。4.Words and Expressions4.integrity/n.Example the quality of being honest and having strong moral principles;moral uprightness Quality,integrity and first-class customer service is our success in the most fundamental factor of three.质质量，诚信以及

39、一流的量，诚信以及一流的客户服务是我们获得客户服务是我们获得成功的三个最根本的成功的三个最根本的因素。因素。4.Words and Expressions5.assign toExamplegive a share or unit of sth.to/distribute sth.toAssign to each man the specific things he is to carry.你要按名你要按名字指定他们各人所字指定他们各人所要搬运的物件。要搬运的物件。5.Notes to the Text .解析解析 本句是一个简单句。本句是一个简单句。The life是主是主语，介词短语语，介

40、词短语of being a purchasing agent是定语修饰是定语修饰the life，had enriched和和and laid是并列谓语是并列谓语，my experience和和a solid foundation分别是分别是前面两个谓语的宾语，介词短语前面两个谓语的宾语，介词短语for my successful career 是状语，介词短语是状语，介词短语in the future是定语，修饰是定语，修饰career。释义释义 Being a purchasing agent had made my life full of experience and establis

41、hed a firm foundation for my career to be successful in the future.The life of being a purchasing agent had enriched my experience and laid a solid foundation for my successful career in the future（Para.11）UNIT THREEFRANCHISES AND CHAIN STORESCompany Logo background information1detailed explanation

42、of Text A2detailed explanation of Text B3detailed explanation of Text CCompany LogoHoney Dew Donuts 1.Background Information 2.Introduction to the Text 3.Business Terms 4.Words and Expressions 5.Notes to the TextText AText ACompany Logo 1.Background Information There are various kinds of economic op

43、erating forms.The typical one is a chain operation.The chain operation is a business organization and management system.It refers to the management of similar goods or services of several enterprises which form a consortium in certain forms and in overall planning,conduct specialization in division

44、of labor based on the implementation of centralization management,independent business activities combined into overall scale operation,thus realizing the scale benefits.Chain operation includes three types:regular chains and franchises and free Company Logo2.Introduction to the Text Text A mainly i

45、ntroduces the history of Dick Bowen,founder and president of Honey Dew Associates,his franchising stores and his business ideas as well as the principal elements of his Company Logo2.Introduction to the Text本商务语篇以说明文为主体，具体地介绍了蜜露面包圈的创始人兼本商务语篇以说明文为主体，具体地介绍了蜜露面包圈的创始人兼总裁迪克总裁迪克勃文的创业史，带领读者一同经历了他的第一家商店的创勃文

46、的创业史，带领读者一同经历了他的第一家商店的创业过程，走过一系列特许经营店加盟的脚步，体验他最为核心的商业过程，走过一系列特许经营店加盟的脚步，体验他最为核心的商业理念。文章以蜜露面包圈为背景介绍了成功经营连锁店的重要因业理念。文章以蜜露面包圈为背景介绍了成功经营连锁店的重要因素，商店选址、产品设计推销、项目计划、客户购买力，以及市场素，商店选址、产品设计推销、项目计划、客户购买力，以及市场营销，双向沟通，市场研发，每一点都是促使商业成功而不能不慎营销，双向沟通，市场研发，每一点都是促使商业成功而不能不慎重考虑的关键因素。文章先举例后分析，层层深入，条理清晰，简重考虑的关键因素。文章先举例后分

47、析，层层深入，条理清晰，简洁轻快的语言让读者在理解上更感轻松。洁轻快的语言让读者在理解上更感轻松。文体特征分析文体特征分析Company Logo3.Business Terms Buying Power Buying Power is the money an investor has available to buy securities.In a margin account,the buying power is the total cash held in the brokerage account plus maximum margin available.MarketingMar

48、keting is the process of performing market research,selling product and/or services to customers and promoting them via advertising further enhance sales.It generates the strategy that underlies sales techniques,business communication,and business developments.It is an integrated process through whi

49、ch companies build strong customer relationships and create value for their customers and for Company Logo4.Words and Expressions(of a commodity)not obtainable elsewhere1.exclusive/adj.These products are exclusive to their shops.这些商这些商品是他们商店专卖的。品是他们商店专卖的。Examplefranchisee/frnt/Company Logo4.Words an

50、d Expressions a business or service given such authorization to operate 2.franchisee/frnt/n.Is there a preference toward direct-own-unit or franchisee?贵公司是贵公司是否对自营店或加盟店有否对自营店或加盟店有所偏好？所偏好？ECompany Logo4.Words and Expressionsthe activity of promoting the sale of goods especially by their presentation