学术英语(社科)Unit7课件.ppt(纯ppt,可能不含音视频素材)
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1、学术英语学术英语(社科社科)Unit77 7Change in JournalismIn the era when technology is changing every aspect of our lives,the ways of reporting and viewing news are inevitably affected.How digital technology-driven products like iPad,Kindle are impacting traditional journalism is the focus of this unit.Unit 7Chang
2、e in Journalism Unit ContentsText AText BListeningWritingLead-inText C Lead-inLead-in taskUnit 7Change in Journalism Lead-inTask Watch the video clip and complete the sentences according to what you have heard.1 The topic of the video clip is _.2 The benefits of e-books include:They can _;they are _
3、 and allow readers to _;they enable people to _.3 The number of e-book titles stocked by A is _.4 The reason to choose digital releases is to _.5 The critics think e-books are _.6 The legal settlement dictates _ which is opposed by _.Unit 7Change in Journalism e-booksread the story out loudstore hun
4、dreds of titlesportable download books300,000 e-book titlessave on the costs of producing a booknot as engaging as traditional paper booksMicrosoft and YahooGoogle has got the rights to millions ofcopyrighted titles instead of Amazon Text A Critical reading and thinking Difficult sentences English l
5、anguage for academic purpose Specialized vocabulary Collocations Signpost language Formal EnglishUnit 7Change in Journalism Text ACritical reading and thinking of Text AText AnalysisRead Para.1 and find out the qualities of the new form of journalismubiquitous news,global information access,instanta
6、neous reporting,interactivity,multimedia content,and extreme content customizationUnit 7Change in Journalism Text ACritical reading and thinking of Text AText AnalysisAdvantages:a potentially better form of journalismDisadvantage:It presents many threats to the most cherished values and standards of
7、 journalism(authenticity of content,source verification,accuracy,and truth)Unit 7Change in Journalism Text ACritical reading and thinking of Text AText AnalysisArgument:A set of economic,regulatory,and cultural forces,driven by technological change,are converging to bring about a massive shift in th
8、e nature of journalism at the millennium.(causes)Unit 7Change in Journalism Text ACritical reading and thinking of Text A Text Analysis Supporting details:(Paras.3-4)1)The growth of a global economic system has rewritten the financial basis for journalism and the media in general.2)deregulation 3)Th
9、e end of Cold War has unleashed a variety of cultural and political forces Unit 7Change in Journalism Text ACritical reading and thinking of Text AText Analysis4)convergence of technology and media The new media system embraces all forms of human communication in a digital format Convergence is also
10、 occurring in the realm of media ownershipUnit 7Change in Journalism Text ACritical reading and thinking of Text A Text AnalysisTwo different assumptions about convergence:Unit 7Change in Journalism Convergence is a good thing and inevitable.Reasons:It holds the promise of a better,more efficient,mo
11、re democratic medium for journalism and the public in the 21st century.Convergence is neither inevitable nor necessarily good.Reasons:enormous threats to privacy,increasing concentration of ownership,a shrinking diversity of voices,an ever-escalating race to report the new more rapidly,inequitable a
12、ccess o information technology and digital journalism.Text ADifficult sentences Nowadays the new medium means anyone can publish something she/he wants to say as long as she/he has a computer and a modem.In this case,it is difficult to check the authenticity of content,to verify the source,to guaran
13、tee accuracy,and to stick to the truth.Unit 7Change in Journalism Authenticity of content,source verification,accuracy,and truth are all suspect in a medium where anyone with a computer and a modem can become a global publisher.(Para.1)Text ADifficult sentencesParamount is the frequently held,techno
14、-utopian assumption that convergence is a good thing and inevitable.(Para.8)The most dominant assumption describes an ideal world in which convergence is a good thing and will happen at any rate.Unit 7Change in Journalism Do the tasks on pages 142-143.CollocationsText AEnglish language for academic
15、purposethe penny pressin the twilight ofmultinational corporate behemothsmergers and acquisitionsan ever-escalating racein the realm of There is no denying thatParamount is Unit 7Change in Journalism Signpost languageThe first example is.For instance.Heres an example of what I mean.Let me give you a
16、n example.Text AEnglish language for academic purposegiving examples(page 144)Unit 7Change in Journalism Do Task 2 on page 144.Text A2English language for academic purposeFormal EnglishUnit 7Change in Journalism Do Task 3 on page 145.Text ACritical reading and thinkingTask 1 Text A discusses how jou
17、rnalism is impacted by new media and all kinds of forces in the digital era.Complete the following diagram about the causes and effects of the changes according to the text.Suggested answersUnit 7Change in Journalism _forcesEconomic forcesRegulatory forcesCausesJournalismConvergence of _impactingcul
18、turaltechnology and media Text ACritical reading and thinkingTask 1 Text A discusses how journalism is impacted by new media and all kinds of forces in the digital era.Complete the following diagram about the causes and effects of the changes according to the text.Suggested answersUnit 7Change in Jo
19、urnalism Benefits:_JournalismProblems:_ _ _ _ _ _Effects1.reengage an increasingly distrusting and alienated audience 2.a better,more efficient,more democratic medium for journalism and the public1.threats to privacy2.increasing concentration of ownership3.a shrinking diversity of voices4.an ever-es
20、calating race to report the news more rapidlydigital journalism5.inequitable access to information technology and Text ACritical reading and thinkingTask 2 Decide whether the following statements are true(T)or false(F)according to the text.Suggested answersUnit 7Change in Journalism 1 Todays audienc
21、e are becoming more and more trusting.2 The Internet presents many threats to the most cherished values andstandards of journalism.3 The financial situation for journalism and the media is changed because of globalization.4 Other countries followed the U.S.to carry out deregulation.5 The end of the
22、Cold War has stabilized many cultural and political forces.FTTTFText ACritical reading and thinkingTask 2 Decide whether the following statements are true(T)or false(F)according to the text.Suggested answersUnit 7Change in Journalism 6 All kinds of technology are fusing into one.7 We need to serious
23、ly consider the issue of convergence of ownership.8 The popular belief about convergence is that it is an unavoidable curse.9 Convergence is sure to render a better,more efficient,more democraticmedium for journalism and the public in the near future.10 The digital age poses a great threat to ancien
24、t civilization due to problems caused by technology.TTFFFText ACritical reading and thinkingTask 3 Do you see the impact of new media on journalism in your daily life?Work in pairs and think of examples to illustrate the following impacts mentioned in the text.Suggested answersUnit 7Change in Journa
25、lism 1 ubiquitous news2 global information access3 instantaneous reporting4 interactivity5 multimedia content6 content customizationText ACritical reading and thinkingTask 4 At the end of the article,the writer quotes some sociologists who lament the problems brought about by technology.Work in pair
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