Unit 1 The mass media Welcome to the unit（ppt课件）-2023新牛津译林版（2020）《高中英语》选择性必修第二册.pptx

1、What is mass media？What is mass media？sources of information and news such as newspapers,magazines,radio and television,that reach and influence large numbers of peopleVideo watchingWhat else do you know about the types of mass media mentioned？What else do you know about the types of mass media ment

2、ioned？welcome to the unitPrintDigital Watch the vedio and list some examples of the four mass media.户外媒体印刷媒体广播媒体数字媒体PrintDigitalWatch the vedio and list some examples of the four mass media.户外媒体印刷媒体广播媒体数字媒体What exactly is outdoor media?Billboards广告牌;告示牌Posters海报Digitalized outdoor advertising数码化户外广告

3、Public transit vehicles公共交通工具Public transit stations公共交通站What exactly is outdoor media?It typically consists of any advertising seen outside of the home,and is primarily grouped into a few specific categories.Shop signs,posters,transit，digitalized billboards,other advertisements,to name a few.Classi

4、fy types of mass mediaWeiboWechatTiktokTVRadioNewspapersAdvertisementsBlogBooksDigital media:Weibo,Wechat,Tiktok，BlogTV,RadioBroadcast media:Print media:Newspapers，BooksOutdoor media:Advertisements Discussion What types of mass media do you rely on for information and entertainment?summaryAll of us who professionally use the mass media are the of society.-William Bernbach我们所有专业使用大众传媒的人都是社会的塑造者。