Unit 1 The Mass Media 词块+教材话题句子复习（ppt课件）-2023新牛津译林版（2020）《高中英语》选择性必修第二册.pptx

1、话题词块话题词块Topic:the mass media1.标题标题2.为为做广告做广告3.(正式的正式的)会议会议4.大众传播媒介大众传播媒介 5.出版社；新闻界出版社；新闻界6.声明声明,陈述陈述7.摄像机摄像机8.运动，活动运动，活动9.announce announcement10.declare declaration11.focus 12.witness 13.manage management14.cover/interview1.headline n.2.advertise v.3.conference n.4.media n.5.press n.6.statement n.7

2、.camera n.8.movement n.9.宣布宣布 v.n.10.声明声明,断言断言 v.11.焦点焦点 n.12.见证见证 v.n.13.经营，管理经营，管理 v.n.14.采访采访 v.15.名人名人16.经济经济 economic 17.金融，财政金融，财政 financial crisis 金融危机金融危机18.利润利润19.投资投资 investment n.20.津贴津贴21.业余的业余的,业余爱好者业余爱好者22.专业的专业的23.记者记者,新闻工作者新闻工作者24.专栏作家专栏作家25.福利福利26.养老金养老金27.道德原则；法则道德原则；法则28.侵犯侵犯(隐私等隐

3、私等)15.celebrity n.16.economy n.17.finance n.18.profit n.v.19.invest v.20.allowance n.21.amateur adj./n.22.professional adj.23.journalist n.24.columnist n.25.welfare n.26.pension n.27.principle n.28.violate vt.29.揭露揭露 exposure30.谴责谴责;指责指责31.打字机打字机32.呈递，递交呈递，递交(文件等文件等)33.权威，官方权威，官方34.现象现象35.资料资料(或广告或广

4、告)手册手册29.expose vt.30.condemn vt.31.typewriter n.32.submit v.33.authority34.phenomenon35.brochure36.read the newspaper37.press conference38.have an eye for39.arrange an interview40.draw public attention/arouse public concern41.charge sb.with sth./accuse sb.of sth.42.have a negative effect on43.take

5、a photograph of44.have a nose for45.cover a story /go on a story36.看报纸看报纸37.新闻发布会新闻发布会38.对对有鉴赏力有鉴赏力39.安排采访安排采访40.引起公众关注引起公众关注41.控告某人做某事控告某人做某事42.有负面影响有负面影响43.拍照片拍照片44.对对敏感敏感;善于发现善于发现45.去采访去采访1.这是他第一次外出采访。这是他第一次外出采访。2.最近的调查显示，相当多的孩子对家庭作业没有好感。最近的调查显示，相当多的孩子对家庭作业没有好感。3.它展示了当今一个普遍现象：孩子是家庭的中心它展示了当今一个普遍现象

6、：孩子是家庭的中心,肩负着父母的希望。肩负着父母的希望。4.作为一名记者，你需要紧跟时事，并致力于写作。作为一名记者，你需要紧跟时事，并致力于写作。It was the first time that he _.had covered a storyThe latest surveys show that quite a few children_have unpleasant associations with homeworkIt shows _ nowadays that children arethe focus of families,_ of their parents.a com

7、mon phenomenon shouldering the hopeAs a journalist,you need to keep up with _ and be devoted to writing.the current affairs教材复习教材复习积累话题表达方式积累话题表达方式A news report1.昨晚消防员迅速扑灭了亨德森大楼的大火。Firefighters quickly _ the Henderson Tower fire last night.put out2.周日晚上的大火被认为是从九楼开始的,很快蔓延到整座公寓大楼,把高楼层的人们困在里面。The fire,

8、which is thought _ from the 8th floor,spread quickly through the tower block on Sunday night,leaving people on the upper floors _.to have started trapped3.周日晚间突发一场可怕的大火，致使亨德森大楼严重受损。A terrible fire _ on Sunday night,leaving the Henderson Tower_.broke outseriously damaged4.应急服务机构估计死亡人数可能达到9人。截止今天上午，已有

9、4人 确认死亡。Emergency services estimate that _ could reach 9.By this morning,4 people have been confirmed _.deadthe number of deaths 5.消防队长彼得森先生证实，一根掉在九楼一块地毯上的烟头引起了 火灾，而自动火警报警器没有及时报警，因而导致了灾难的发生。Mr Peterson,head of the fire service,confirms that _ on a carpet of the 8th floor started the fire and that th

10、e _ did not go off quickly enough to prevent the disaster.a dropped cigarette endautomatic fire alarms6.虽然新闻工作者们致力于报道事实,但与其依赖新闻报道,不如自己判断。Though journalists are committed to _,it is better _ than rely on news reports.to use our own judgement presenting the truthThe history of advertising has always b

11、een closely linked with_.From the ancient simple advertisements painted on outdoor signs to the colourful,interactive ones in _,advertising and the mass media _.Advertising1.广告已成为现代生活的一部分。简单地说，广告指的是推销一种产品或服务的活动。换言之，广告 试图说服人们购买一种产品或服务。Advertising has become _.In short,advertising refers to the activi

12、ty of _._,it tries to persuade people to buy a product or service.promoting a product or serviceIn other words/In another wordthat of the mass mediasmartphone appspart of modern life2.广告的历史总是与大众传媒的历史紧密相连。从古老的户外标识上的简单广告,到智能手机应用程序里色彩斑斓的互动广告,广告和大众媒体携手发展。have developed hand in hand3.大众传媒的受众十分广泛，正因如此，广告商

13、视其为广告宣传的完美工具。Because the mass media _ so many people,it is _ for advertisers.4.基于激发购买欲背后的心理特征，广告商研究出了各种方法说服人们购买他们的产品或服务。一种用于影响消费者的常见手段是创作一段令人难忘的广告语。Based on the _ behind creating a desire to buy,advertisers have developed ways of _ their products or services.A common technique to make an impact is _

14、.reachespsychologya perfect vehiclepersuading people into purchasing5.广告商常用的另一种手段是将其公司或产品与一位“品牌大使”联系起来。create a memorable sloganAnother technique advertisers often employ is to link their company or product to a _.“brand ambassador”*In the past,advertising was all about _ with the same message.*Now,

15、advertising is becoming _.*In the future,advertising will be even more about _ _ and sending them advertisements that are tailored to _.6.当然，有些广告并不那么明显。在超高票房的电影或高收视率的电视节目中，植入式广告是很典型的。Of course,some advertisements are not so obvious:_ is typically used in films with _ and TV shows with _.7.在过去，广告只是要向尽可能多的人传播同样的信息。而现在，广告则变得更加数字化与个性化。在未来，广告将更注重对个体消费者的了解，并向他们发送针对其特定需求而特制的广告。product placementspecific needshuge box-office successreaching as many people as possiblemore digital and more personalizedunderstanding individualhigh ratingscustomers