Unit 1 Extended reading Advertising the power of persuasion（ppt课件）-2023新牛津译林版（2020）《高中英语》选择性必修第二册.pptx

1、Extended readingAdvertising:the power of persuasionWhere do advertisements usually appear?Before readingSmart phoneTelevision/WebpagePostersAlong the streetsThe power of persuasionI love you,you love me,MIXUE ice cream and tea不是所有牛奶都叫我们不生产水，我们只是大自然的搬运工。，纵享丝滑。，to be number one.，一年卖出三亿多杯，能环绕地球一圈，连续七年，

2、全国销量领先。Can you speak out the brands according to these slogans?The power of persuasionCan you think of any other ways that ads used to attract your attention?brand ambassador(代言人代言人)creative videosslogansAdvertising:the power of persuasionLook at the title and guess what it going to say.Pre-readingn

3、.劝服；劝说；说服劝服；劝说；说服The introductionThe developmentThe influenceSkim each paragraph and match the paragraphs with their main ideas.SkimmingPara.1Para.2Para.3Para.4Para.5Para.6Para.7The history of advertisingIntroductionThe reasons for advertising on the mass media.SlogansBrand ambassadorsProduct placem

4、entFurther developmentTry to divide these paragraphs into parts.SkimmingPara.2-The history of advertisingPara.1-IntroductionPara.3-The reasons for advertising on the mass media.Para.4-SlogansPara.5-Brand ambassadorsPara.6-Product placementPara.7-Further developmentPart 1Part 2Part 3Part 4Paras.2-3:R

5、elationship between advertising and the mass media.Paras.4-6:Techniques used by advertisers.Para.1:IntroductionPara.7:The future of advertising点击点击添加标题添加标题点击此处添加章节的描述内容，字数不超过20字。点击点击添加标题添加标题Scanning:Read paragraph 1 and answer the following question.What is advertising?It refers to the activity of p

6、romoting a product or service.It tries to persuade people to buy a product or service.Scanning:Read paragraph 2-3 and answer the following questions.Whats the change we can see from advertisements?Colorful,interactive ones in smartphone apps.Painted on outdoor signs Scanning:Read paragraph 2-3 and a

7、nswer the following questions.&To make people aware of a product or service.Mass media AdvertisementsThe relationship between them:Have developed hand in hand.The functions of combination:Function 1 To create a desire for people to buy it,thus to boost business.Function 2 Scanning:Read paragraph 4-6

8、 and answer the following questions.What is the power of memorable slogans?Them can not only boost sales but can also become part of popular culture.What is a“brand ambassador”?It is usually a famous actor,a sports star,or even a fictional character that a company or its product is linked to.What ty

9、pes of mass media use product placement?Typically,films with huge box-office success and TV shows with high ratings often use product placement.So do video games.Scanning:Read paragraph 7 and answer the following question.What is the difference between advertising in the past,now and in the future?I

10、n the pastNowIn the futureTo reach as many people as possible with the same message.More digital and more personalized.Be even more about understanding individual customers and sending them advertisements that are tailored to their specific needs.Critical thinkingWhat is the relationship between Par

11、agraph 2 and Paragraph 7?These two paragraphs echo each other in the idea that advertising develops hand in hand with mass media all along the history.Post-reading:Para.6 Production placementPara.5 Brand ambassadors Para.4 Slogans Para.3 Reasons for advertising on mass mediaPara.2 History Part 1 Par

12、a.1 Introduction Part 2 Para._(2)_Relationship betweenadvertising and mass mediaPart 3 Para.(3)_(4)_Techniques used by advertisersPart 4 Para.(5)_ The future of advertising23 46 7Advertising:the power of persuasionRead the text and complete the following.点击此处添加章节的描述内容，字数不超过20字。点击点击添加标题添加标题Post-readingDefinitionRelationshipFunctionsRelationshipFrom past to nowDevelop hand in handThree techniquesMemorable sloganBrand ambassadorProduct placementPost-readingPost-readingDeveloping processPastNowFutureThank you