组织的经济学与管理学(英文)ch08-Transaction-and-influence-costs课件.ppt
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- 组织 经济学 管理学 英文 ch08 Transaction and influence costs 课件
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1、Chapter 8 Transaction and influence costsGeorge HendrikseEconomics and Management of Organisations:Co-ordination,Motivation and Strategy What is a firm?Coase(1937)What is the difference between the employer-employee relationship and the customer-grocer relationship?According to Alchian and Demsetz t
2、here is no difference.“I can punish you only by withholding future business or by seeking redress in the courts for any failure to honour our exchange agreement.This is exactly all an employer can do.He can fire or sue,just as I can fire or sue my grocer by stopping purchasing from him or sue him fo
3、r delivering faulty products.”A realistic organisation theory is not possible with complete(contingent)contractse.g.customer grocer relationshipFigure IV.2:Positioning Part IV:Nexus of incomplete contracts Bounded rationalityThe gap between the cognitive capabilities of the decision maker and the co
4、mplexity of the activity.ImplicationContracts are incomplete,i.e.circumstances may emerge which are not covered by the contract.Incompleteness is due to:Unforeseeable circumstances Costs of writing contracts Ambiguity of language Costs of enforcing contractsProblemWho decides in unforeseen contingen
5、cies?SolutionThe incomplete contract is completed by allocating the authority to decide in unforeseen contingencies to somebody.There are two behavioural assumptions in TCE Opportunism Bounded rationalityThere are three environmental variables Asset specificity Frequency UncertaintyTransaction costs
6、 Costs of collecting information Time spend on enforcing contracts Costs of preventing non-compliance Organisational solutions are chosen to minimise transaction costs,i.e.to limit the hazards associated with incomplete contracts.Figure 8.5:Transaction costs economics Specificity of investmentsDegre
7、e of uncertaintyFrequencyOpportunismLimited rationalityChoice of governancestructurePossible governance structures Market Hierarchy,e.g.firm,cooperative Hybrid,e.g.long term contract,franchiseAsset specificityInvestments which have a higher value within a specific relationship than outside it.Types
8、of asset specificity Physical asset specificity Human asset specificity Location specificity Dedicated assets Brand name Time specificitySunk costsNon-recoverable costsRelationship specific investments are vulnerable for ex post opportunistic behaviour.Fundamental transformationA situation with many
9、 potential sellers/buyers ex ante is changed in a bilateral monopoly ex post because only one party really invests in the(specific)relationship.Hold-up problemAn investor puts himself in a vulnerable position,i.e.low bargaining power,by investing ex ante in relation-specific assets.The other party i
10、s able to receive improved contractual conditions at the expense of the investor by threatening ex post to end the relationship.Quasi-surplusValue of an investment in the current relationship minus the value of an investment in the best alternative use.Example:Developing softwareCost of investment:2
11、00Sunk costs:KValue of investment:240Surplus=value costs=240 200=40Quasi-surplus=surplus+sunk costs=40+KFigure 8.1:Composition of the revenues 40 Surplus K Sunk costs 200-K Recoverable costs Figure 8.2:Reservation prices/threatpoints before and after the fundamental transformation ex ante ex post Up
12、stream inventor 200 140 Downstream party 240 240 Suppose K=60Figure 8.3:Contract prices before and after the fundamental transformation Suppose that the governance structure is such that the(quasi-)surplus is divided 50-50.Strategic situation(ex ante)(ex post)yesno2020-10 50yesno00Upstream partyDown
13、stream partyobeying contract?payment upstream investorpayment downstream partyInnovate?What is efficient?Innovate,because it generates a surplus of 40,while not innovating results in a surplus of 0.What will happen?Determine SPEHold-up(ex ante)(ex post)yesno2020-10 50yesno00hold-upUpstream partyDown
14、stream partyobeying contract?payment upstream investorpayment downstream partyInnovate?Subgame perfect equilibriumUpstream party:?Downstream party:NoHold-upIs hold-up bad?No.Hold-up entails just a redistribution of the surplus.Yes.The prospect of hold-up may have an effect on investment behaviour.Ho
15、ld-up problem(ex ante)(ex post)yesno2020-10 50yesno00hold-uphold-up problemUpstream partyDownstream partyobeying contract?payment upstream investorpayment downstream partyInnovate?Subgame perfect equilibriumUpstream party:NoDownstream party:NoEquilibrium payoffsUpstream party:0Downstream party:0This
16、 equilibrium is inefficient because each party can earn 20.Conclusion/problemThe governance structure 50-50(Market exchange)results in underinvestment due to the prospect of(opportunistic)hold-up.The efficient(surplus maximising)investment is not chosen.SolutionChoose an organisational solution,i.e.
17、another governance structure,which results in the efficient choice of investment.Consider vertical integrationMarket governance,i.e.the buy mode,results in problems.Vertical integration governance,i.e.the make mode,may result in fewer problems.Vertical integration entails that the contract will be h
18、onoured,according to Williamson.Strategic situationyesyesNoNoUpstream investorInvest?200200020020MarketVertical integration Governance structure choiceDownstream party-10 50Honor contract?yesNoyesyesNoNoUpstream investorInvest?200200020020MarketVertical integration Governance structure choiceDownstr
19、eam party-10 50Honour contract?yesNoSubgame perfect equilibriumImplicit assumption:the efficient governance structure will emerge(Efficiency is used as a normative concept in TCE.)yesyesNoNoUpstream investorInvest?200200020020MarketVertical integration Governance structure choiceDownstream party-10
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