曾宪章-高科技创业成功之道课件.ppt

1、清大創業論壇清大創業論壇高科技創業成功之道高科技創業成功之道主講人：曾憲章博士 美國百人會成員曉龍基金會創辦人兼執行長全友電腦創辦人Apr.30,2004內容內容A.高科技產業三大支柱P1P2B.成功創業八大步驟P3P6C.創業十戒P7P11D.贏的策略P12P14E.ASKP15Background1ChinaLab：2001 Now 加速孵化器 (a)上海：Acorn Asia、北京、天津、深圳 (b)提供Incubator、資金及Mentors曉龍基金會：1992 Now Education,Environment&V.C.(a)清大總裁班;上海大學EMBA;香港大學;南開大學 (b)培

2、訓上市企業:深圳TCL;北京東方電子;天津中環等 (c)InterNet Phone;LAN;LCD;ERP;Bio;(d)環保:美國ECO(益客)基金會;北京地球村;在北京、四川、雲南各地大量種樹東怡科技(E-TECH)：1989 1997 Communication Company (a)CPE：Fax/Modem;ISDN/TA;Cable Modem (b)Transmission：U-Gain;HDSL;H-Pipe;ADSL全友電腦(MICROTEK)：1980 1988 Computer Company (a)MICE(微電腦開發系統)(b)Scanner(影像掃瞄器)OCEAN

3、：1988 Now Organization of Chinese-American Entrepreneurs Advisory Network(四海華人創業咨詢會)玉山科技協會：1991 Now 全美華人最大科技協會,共15個分會高科技發展高科技發展三大支柱三大支柱 1.人才：a.有經驗的人才 b.吸引有經驗留學生 回國服務2.資金：a.有附加價值的資金 b.創業投資(V.C,)基金3.機制：a.技術股及經營股 b.上市機制 c.退出機制21.Motivation,Vision&Mission2.Business Model&Plan3.Building your Team4.Market

4、,Technology&Products5.Customers&Value Proposition6.Fund Raising&Financials7.Incentives8.Legal Matters3Starting up a Successful Business(8 Key steps)1.Enjoy working in the Lab/Computer2.Like to solve technical problems3.Pay attention to details&Numbers4.Always look for Logic5.Do NOT like deadline or

5、make decisions6.Do NOT Know much about finance7.Do NOT enjoy working with people8.Emotional about their wayProfile of a Scientist/Engineer41.Vision to Change the World(Realistic Vision)2.Willing to Learn and Adapt3.Open to Criticism4.Realistic what can be done5.Strong People skills6.Emotionally Bala

6、nced7.Drive,Confidence and Perseverance8.Comprehensive Awareness of Bigger EnvironmentProfile of an Entrepreneur51.Ego：“I cant be wrong”2.Emotion:“It is my idea”3.Overconfident4.Unwilling to Learn and Adapt5.No concept of“Wants”and“Needs”6.“Tunnel Vision”7.Lack of people skills8.Too deep into“detail

7、s”Why Fails?6創業十戒（切忌）（創業十戒（切忌）（I）1.爲了名利2.爲了做老闆3.因爲別人做起來很容易4.因爲你媽媽讓你做5.沒有計劃地做 6.孤軍奮戰7創業十戒（切忌）（創業十戒（切忌）（II）7.死守計劃8.與非志同道合的人合作9.優柔寡斷，坐失良機10.輕易放棄8A：動機 1.動機不純正 2.一切向錢看B：股東 3.股東組合錯誤 4.結構不合理 5.創業家失去主控權 6.産權不清楚創業創業12大敗因（大敗因（I）9C：戰略 7.缺乏創業計劃 8.缺乏市場焦點 9.過度樂觀的評估D：資源 10.缺乏關鍵性資源 11.同時進行太多業務 12.缺乏流動資金創業創業12大敗因（大敗

8、因（II）101.Mission Statement2.Core Competency3.Balanced Management Team (Match“Right”person with the function)4.Business Model5.Defendable Weapons6.CEO Quality (“General”;NOT“Technical”Manager)7.R&D and Products8.Execution Capability9.Management Capability of Finance,(Ability to Raise Capital)10.Plan

9、for Future and Growth10 Key Success Factors11Winning Strategy(一一)1.Silicon Valley：(a)Innovation (b)Emerging Technology (c)System Architecture2.Taiwan：(a)ODM(研發能力)(b)Time to market(國際行銷)(c)Management(管理能力)(d)Volume MFG(量產能力)(e)Logistics(全球運籌管理)3.China：(a)Massive Domestic MKT (b)Low Cost MFG (c)Skille

10、d Labor【經濟金三角Economic Golden Triangle】【Golden Triangle Win-Win Co-opetition】(Co-opetition=cooperation+Competition)1213Winning Strategy(二二)引進業師群引進業師群建立建立ChinaLab(V.C.+Mentor)1.傳統孵化器傳統孵化器2.風險基金風險基金3.傳統咨詢顧問傳統咨詢顧問+4.業師業師(Mentor)群群 創業咨詢顧問創業咨詢顧問+5.上市規劃及上市規劃及 資金募集顧問資金募集顧問+A P a s s i o n for Success(熱誠追求成功

11、熱誠追求成功)Kyocera 的企業哲學的企業哲學稻盛和夫 Kyocera 社長1.Profit :利潤 2.Ambition :企圖心3.Sincerity :熱誠4.Strength :強勢5.Innovation :創新6.Optimism :樂觀7.Never Give up:永不放棄14Winning Strategy(三三)企業主企業主成功之道成功之道Carnegie Success Factors：ASK Dale-Carnegie training 1.Knowledge(知識 or 能力)(a)豐富的專業知識 (b)才能,經營的天賦 (c)成功的基石2.Skill(技能)“良好的技能”:如溝通能力、領導力,人際關係能力,及表達能力等3.Attitude(態度 or 熱情 or 思維方式)(a)自信、積極、熱忱的“工作態度”(b)負分:不滿,嫉妒,憤怒,仇恨 正分:開朗,助人,善良,誠實15