《英语商业信函写作》课件.ppt

1、 请同学们在bec的写作中采用平头式的写法。收信人的姓名和地址置于信纸的左上方地址、称呼和结束礼词后没有标点符号日期在右上方段落从顶格开始，段落之间的行距为两行（但在考试中由于受答题卡限制，请同学们酌情考虑）写信人的名字和头衔在签名下方称呼的写法遵循下列原则：Dear Sir or Madam 写信给某一公司，不确定具体的收信人Dear Sir 对男士，但是你不知道他的具体姓名Dear Madam 对女士，但是你不知道他的具体姓名Dear Mr Smith 对男士Dear Ms Smith 对已婚或未婚的女士Dear Mrs Smith 对已婚女士Dear Miss Smith 对未婚女士De

2、ar John(此处John 为英语中常用男名)对朋友或你比较熟悉的人（通常为多年生意伙伴）1.Dear Sir or Madam Yours faithfully2.Dear Mr/Ms/Mrs/Miss Smith Yours sincerely3.Dear John Best wishes以下均为错误用法：Dear Mr John Dear Mr John Smith在英国英语中，天在前，但是在美国英语中，月份在前。所以某些特别的时期容易引起误解。例如：12 06 2003在英国指的是：6月12日在美国指的是：12月6日因此日期要写成：12 June 2003 注释：在bec考试中同学们

3、可以采用恩波所推荐的用法。但是12 06 2003 的用法仍然是可以使用的，因为bec为英版考试。在使用恩波推荐的用法时，要记住月份使用大些字母开头。天后不必写th、rd、nd或者st。此外，能够使用缩写的月份是：January February August September October November 和December。1.信件的开头：We are writing to enquire aboutWe are writing in connection withWe are interested in and we would like to know环境：You want to

4、 know the prices of some air conditioners.We are interested in your air conditioner and we would like to know the prices of some air conditioners.You saw an advertisement in the newspaper yesterday and you want further information.We are writing in connection with the advertisement in the newspaper

5、yesterday.You want to know if the company you are writing to organizes holidays to Africa.We are writing to inquire about the holidays to Africa that your company organizes.Thank you for your letter of(date)We have received your letter of(date)asking if enquiring about enclosing concerning 环境：A comp

6、any wrote to you on 23 July.They wanted to know if you sell photocopiers.Thank you for your letter of 23 July,asking if we sell photocopiers.A man wrote to you on 18 December.He wanted employment with your company.He also sent his curriculum vitae.We have received your letter of 18 December,enclosin

7、g your curriculum vitae.A company sent you a fax on 3 June.They wanted to know if you were going to the marketing conference in London.Thank you for your fax of 3 June,asking if I was going to the marketing conference in London.A woman telephoned you this morning.She wanted to know if her order No.5

8、99 had arrived.Thank you for your telephone call this morning concerning the order No.599.一般结尾：I look forward to receiving your reply/order/products/ect.Looking forward to hearing from you.如果你在信件中提供了信息：I hope that this information will help you.Please contact me if you need any further information.P

9、lease feel free to contact me if you have any further questions.Please let me know if you need any further information.With reference to Further to With regard to I am writing in connection with 注：引入主题的句子可以被写在信件的开头，但with regard to 不能用于信件的开头。环境：(how would you start a letter about each of the followin

10、g?)an invoice(No.679)for a photocopierWith reference to Invoice No.679,we regret to tell you that the product arrived in bad condition.a meeting you had with the addressee on Jan.16thFurther to the meeting on 16 January,I am delighted to tell you that we are now able to give you a special offer for

11、our Peach Series computer.an advertisement in the times newspaperI am writing in connection with the advertisement in the times newspaper yesterday.an application for a post as secretary in your companyI am writing in connection with your application for a post as secretary in our company.a fax orde

12、r for six computers that you received todaywith reference to your fax order for six computer,I regret to tell you that they are out of stock at present.好消息：I am pleased、delighted、happy to tell、inform、advise you that 坏消息：I regretI am sorry to tell informadvise you that We regret that 环境：（complete the

13、se sentences using phrases for referring and giving good or bad news.）a._ your order for some cupboards,_ we have had to increase the price.b._ your application for a post as secretary,_ that we would like you to start work as soon as possible.c._ your application for a post as secretary,_ that you

14、were not successful.d._ our telephone conversation this morning,_ that your car is now ready for you to collect.We are unable to We are able to We have been forced to 环境：You cannot lower your prices.We regret that we are unable to reduce out prices.You have had to raise your prices because the gover

15、nment has increased the sales tax.We have been forced to raise our prices because the government has increased the sales tax.However,you can give them a discount of 5%if their order is for more than$8,000.We are able to give you a discount of 5%if your order is more than$8,000.With regard to their s

16、econd question,you cannot accept payment in Egyptian pounds but you can accept US dollars or Euros.We are sorry that we are unable to accept payments in Egyptian pounds but we are able to accept US dollars or Euros.This is owing to due to a result of because of 注：owing to 通常用于不好的消息。如果想在原因中使用动词，请加上th

17、e fact that的从句。环境：increase prices-fall of the dollarWe have been forced to increase our prices.This is owing to the fall of the dollar.Delay the delivery of the goods-strike by airline pilotsWe have been forced to delay the delivery of the goods.This is owing to the strike by airline pilots.Increase

18、 all salaries by 10%-rise in salesWe are able to increase all salaries by 10%.This is the result of a big rise in sales.Cut all salaries by 10%-fall in salesWe have been forced to cut all salaries by 10%.This is due to the fact that there has been a fall in sales in the past ten months.Cannot delive

19、r your new order-we have not received your payment fro the last orderWe regret that we are unable to deliver your new order immediately.This is owing to the fact that we have not received your payment for the last order.Cancel the meeting-a lot of staff have been illWe have been forced to cancel the

20、 meeting.This is because some members of our staff have been ill.Please could you We would be grateful if you could We would appreciate it if you could as soon as possible.without delay.immediately.注：please could you 是最直接的方式。在要求一些一般性的事情时，可以使用这种表达。环境：You have seen an advertisement in the newspaper fo

21、r a post as office manger.You want an application form.I would appreciate it if you could send me an application form.The photocopier in your office has broken down.You want to have it repaired,quickly.We would be grateful if you could send a repairman to fix our photocopier as soon as possible.You

22、have moved your office and you want the post office to forward your letters to your new address.Please could you forward my letters to my new address.You want the telephone company to put another telephone in your office.You need it urgently.We would appreciate it if you could put another telephone

23、in our office immediately.You have written to a company and you want them to reply quickly.I would be grateful if you could give us a reply quickly.We must apologize for We apologize for We are extremely sorry for 注：以上句型后请使用动词ing形式。以上句型中的for可以换成that，然后用从句表达。一般来说，解释产生问题的原因，然后在信的结尾处再次表达歉意。再次抱歉：Please

24、accept our apologies once again.We hope that this has not caused you any inconvenience.With apologies once again.Please could youWe would be grateful if you couldWe would appreciate it if you could give us further details about.inform us(about/if)let us know(about/if)We would like to know(about/if)注

25、：如果需要特别重要的信息，可以在以上句型前使用：in particular。环境：You wrote a letter to someone and they havent replied.You want to know if they received the letter.We would be grateful if you could let us know if the letter has reached you.A businessman is going to your country.He wants you to get a visa for him.You need a

26、ll the details about his passport(his nationality,date of birth,where his passport was issued,and when it expires).Please could you give details about your passport.I would like to know your nationality,date of birth,where your passport was issued and when it expires.You want to know about the same

27、businessmans flight(flight number,date and time of arrival).In particular,I would like to know your flight number,date and time of arrival.Unfortunately,+表示 something is wrong 的句子环境：A company has sent you a bill for the wrong goods.Unfortunately you sent us a bill for the wrong goods.Please could yo

28、u send us a correct bill as soon as possible.Your new photocopier has broken down.You have to write to the company who sold it to you.Unfortunately our new photocopier has broken down.Please could you send a repairman to fix it for us as soon as possible.Two temporary secretaries do not speak Englis

29、h.You have to write to the agency who sent them to you.Unfortunately two temporary secretaries you recommended to us do not speak English.We would be grateful if you could recommend two more who could speak English.You keep receiving letters for someone else.You have to write to the post office.Unfo

30、rtunately I keep receiving letters for someone else.Please could you make the address clear before you deliver letters every day.I should like to draw your attention to(the fact that)I should like to point out that 如果你提醒的事情对方已经知道（你想表达你的生气）：I should like to remind you thatI hope that it is not necess

31、ary to remind you that 环境：One of your staff keeps parking his car in front of the main door,the space which is reserved for the MD.I should like to remind you that the space in front of the main door is reserved for the MD.Someone is interested in purchasing a large quantity of your simplex cameras.

32、Tell him about 25%discount for large orders.I should like t draw your attention to the fact that we offer about 25%discount for larger orders.One of your staff arrives half an hour late for work every day.(She should start at 9.30.)I hope that it is not necessary to remind you that work start at 9:3

33、0 every day.Someone is interested in your products.Tell him that you guarantee that your prices are the largest in the country.I should like to point out that we guarantee that all prices are the lowest in the country.We must insist that DO（DO指动词原型）注：请注意这一句型和句型8的区别。环境：We must insist that you deliver

34、 the goods immediately.警告：UnlessIf(not)We will be forced to 环境：(What warnings would you give these people?)A company that has not paid your billUnless you pay the bill,we will be forced to take legal actions.Another company that is using your companys car parkIf you do not move your car away from ou

35、r park,we will be forced to turn to the police.An employee who always arrives late for workUnless you come to work on time,we will be forced to fire you.A builder who has left a lot of their tools in your officeIf you do not take your tools from our office,we will be forced to throw them away.注：强烈抱怨

36、遵循以下步骤：a.阐述发生的问题：it is now over nine months since we placed this order and we are still waiting for the cabinets.b.使用句型12：I should like to point out that we have already paid for these cabinets.c.使用句型 13：we must insist that you deliver them immediately.d.使用句型14：unless we hear from you within 7 days we will take legal action.检查的四个主要方面：1.标点符号：完全禁用的符号：“”。2.拼写：双写辅音y改成复数3.语法：主谓一致冠词次序介词时态漏词4.可能导致信息表达不清的因素：太长的段落太长的句子运用不常使用的词汇一次包含太多的信息信息不完整信息顺序混乱