市场营销环境分析(英文版)AnalyzingtheMarketingEnvironment课件.ppt

1、Made by Group two MicroenvironmentMacroenvironment The actors and forces outside marketing that affect marketing managements ability to build and maintain successful relationships with target customers.Micro environmentMacro environmentMarketing EnvironmentMicro environmentThe companySuppliersMarket

2、ing intermediariesCustomer marketsCompetitorsPublicsAmong the topics encompassed by the five-part CCRRC study:1.Part 1:Assessing the Social Networking Landscape 2.Part 2:Identifying the Allure of Social Networking:Traits,Behaviors and Motivators 3.Part 3:Social Networking Personas:A Look at Consumer

3、 and Shopper Mind-Sets 4.Part 4:The Value of Social Networking for Brands and Retailers 5.Part 5:The Effectiveness of Professional Social Networking Demographic Economic Nature Technological Political Cultural According to Wal-Mart,there are 3 types of shoppers:Price-Value ShoppersBrand Aspirational

4、sPrice-Sensitive Affluents Wal-Marts Low Prices Mean Big Profits In CrisisIn this Nov.7,2007 file photo,a customer leaves a Wal-Mart in Mountain View,Calif.in this Nov.7,2007 file photo.Wal-Mart Stores Inc.reported a 10 percent increase in third-quarter profit,Thursday,Nov.13,2008,as the worlds larg

5、est retailers renewed focus on low prices is attracting financially squeezed shoppers around the world.(AP Photo/Paul Sakuma,file)In October 2005,Walmart announced it would implement several environmental measures to increase energy efficiency.On April 23,2011,the company announced that it was testi

6、ng its new Walmart To Go home delivery system where customers will be able to order specific items offered on their website such as groceries,toiletries,and household supplies.Wal-Mart has identified five everyday products to serve as nationwide trend indicators for the launch of the Live Better Index.1.Compact fluorescent light bulbs(CFLs)2.Organic milk 3.Concentrated/reduced-packaging liquid laundry detergents 4.Extended-life paper products 5.Organic baby food