第六章-订单-《外贸函电》课件.ppt

1、Chapter 61.The listing format of the order 1.Name of commodity,model number,size,color,or any other relevant information.2.Quantity 3.price per item 4.Packing 5.Payment2.First Order 1.express pleasure at receiving the order.2.add a favorable comment on the goods ordered.3.include an assurance of pro

2、mpt and careful attention.4.draw attention to other products likely to be of interest.5.hope for further orders.3.The buyers obligtations 1.to accept the goods supplied,provided they comply with the terms of the order.2.to pay for them according to the terms agreed upon.3.to check the goods as soon

3、as possible(failure to give prompt,notice of faults to the seller will be taken as acceptance of the goods).4.The sellers obligations 1.To deliver the goods exactly of the kind ordered,and at the agreed time.2.To guarantee that the goods to be supplied are free from faults of which the buyer could n

4、ot be aware at the time of purchase.Dear Sirs,We thank you for your fax of 27 September,together with your order No.BD/135 Canned Beef.BD/135 has been added to your order.Here we enclose you our Sale Conformation No.345 in duplicate.Please countersign them and return one copy to us for our file.Besi

5、des,hope you open the relative L/C as early as possible.Once your L/C arrives,we will ship the items A and B promptly and arrange delivery of the items C and D one month later.Hope the goods will turn out to your entire satisfaction and look forward to further increases to our mutual benefit.Yours f

6、aithfully Acknowledgement of the Purchase OrderConfirming an Order June 3,2008Dear sirs,With reference to our letter of the 23rd ult.And your cable of the 5th inst.,we have pleasure in confirming the following order:Commodity:Maotai Jiu Alcohol Content:50%53%Capacity:500 ml per bottle Quantity:200 d

7、ozen Price:RMBper doz.CIF Antwerp Packing:in cases of 24 bottles Shipment:in October,2008 The relative letter of credit will be airmailed soon and you are requested to ship the above lot by the first available steamer upon receipt of our L/C.Thank you in advance for your prompt attention,we remain.Y

8、ours faithfully Rejecting an OfferDear Sirs,We refer to your Order No.345 and regret to say that we are not able to accept your bid price for Frozen Rabbit Meat.As you may be aware that the prices for foodstuffs have gone up sharply owing to the rough weather,so it is impossible to purchase supplies

9、 at economic prices.Moreover,we have improved our packing method,as you may have seen from our samples,which cost us a lot.The price,therefore,is 8%higher than your bid.For the market is firm with an upward tendency we advise you to accept our price without delay.In view of our long business connect

10、ion we will definitely keep supplies available for you if you amend the price in your order within 5days.Yours faithfully Useful Expressions We thank you for your quotation of May 20 and now place an order with you for the following items.We find both quality and prices of your products satisfactory

11、 and enclose our trial order for prompt supply.We are pleased to receive your order and confirm acceptance of it.We have received your order No.750 and it will be executed to your satisfaction.Useful Expressions Your order is booked and we are working on it.Your order is receiving our immediate atte

12、ntion and we will keep you informed of the progress.Your cooperation is expected to ensure the fulfillment of the order in strict accordance with the concerned stipulations.C CHAPTERHAPTER 7 7PROFORMA INVOICEAn invoice sent for forms sake1.To serve as a formal quotation or as a price reference2.To e

13、nable the buyer to make the necessary preliminary arrangements,such as obtaining an import license for the goods he would like to orderCONTENT1.the descriptions of the goods2.price3.quantity 4.terms of payment5.time of shipmentASKING FOR PROFORMA INVOICE July 15,2008Dear Sirs,Color TV Set We are a l

14、arge importer for TV Set in Beijing and request you to send us a Proforma Invoice with catalogues for Sony Brand Color TV Set available at present by this letter.The quantity we need is about 1,000 sets for shipment in September this year.We assure you that there is no problem for us getting the nec

15、essary important license from the authorities.Contract will be signed after receiving your Proforma Invoice and getting the news from our clients.Thank you for your good cooperation in this respect.Faithfully yoursSENDING PROFORMA INVOICE July 15,2008Dear Sirs,Color TV Set As request we are sending

16、you here with our Proforma Invoice No.128 in quadruplicate for color TV set.The above-mentioned invoice,however,does not imply unreserved acceptance of your order as both prices and quantities must be further confirmed by us.As soon as you have obtained the necessary import license,please let us kno

17、w by fax or e-mail so that we may confirm our offer.In the meantime if there is any change in price or delivery,we shall contract you.We look for ward to receiving further news from you.Yours faithfullyUSEFUL EXPRESSIONSWe thank you for enquiry for our Double Offset Ring Spanners and have the pleasu

18、re in enclosing our Proforma Invoice No.77 in quadruplicate.We are sending you our Proforma Invoice in quadruplicate for the purpose of your applying for an import license.With this letter,we are sending you a Proforma Invoice in triplicate for shirts.USEFUL EXPRESSIONSThe enclosed proforma invoice

19、in triplicate covers goods against your order No.55.Attached to this letter,you will find our Proforma Invoice in triplicate covering 500,000 Knitting Niddles.The enclosed Proforma Invoice No.334 covers the cost of 135,000 pcs.Of cassette tapes(Type EM 127 DN)plus freight and insurance to Caracas.Cr

20、eate interest in your product or service,and to turn a potential customer into an actual customer.Know your product thoroughlyLearn as much about your customers as possibleLearn about competitors products1.attract the readers attention2.stimulate the readers interest in the product3.stress the benef

21、its of the offer to the reader4.convince the reader to act immediatelyDear Sirs,Have you ever thought how much time your typist wastes in taking down your letter?It can be as much as a third of the time he spends on correspondence.Why not record your dictation-on our Stenogram-and save this time for

22、 other jobs he can be doing while dictation is in progress?You will be surprised how little it costs.For fifty-two weeks in the years your Stenogram works hard for you,without lunch breaks or holidays.You cant ever give it too much to do.And all for less than an average months salary for a secretary

23、!It will take your dictation at any time,and anywhere-after office hours,at home,or even while you are traveling.It does away with mistranscriptions in short-hand and can even do away altogether with typewriting since recorded message can be posted.The Stenogram is efficient,dependable,timesaving an

24、d economical and,backed as it is by our international reputation for reliability,is in regular use in thousands of offices all over the country.It give superb reproduction quality-ever syllable as clear as a bell.It is unbelievable simple to use.You just slip in a pre-loaded cassette,press a button,

25、and your Stenogram is ready to record dictation,instructions,interviews,telephone conversations,or what you will.Nothing could be simpler or more efficient either.Our unique after-sale service contract ensures lasting operation at the peak of efficiency.Some of your business friends are sure to be u

26、sing the Stenogram.Ask them about it before you place an order;or,if you prefer,fill in the enclosed prepaid card and we will arrange for Mr.James Baron,our representative for your area,to call and give you a demonstration.Just state a day and time.Yours sincerely 1.Keep the letter short,otherwise i

27、t may not be read2.Catch the readers interest in the opening paragraph3.Give the letter an attractive look and make it as personal as possibleDear Sirs,In reply to your offer of 21 November,we have the pleasure in enclosing a detailed quotation for bathroom showers.Besides those advertised in the bu

28、ilders Journal,our illustrated catalogue also enclosed shows various types of bathroom fittings and the sizes available.Most types can be supplied from stock.45-60 days should be allowed for delivery of those marked with an asterisk.building contractors in Hong Kong and Taiwan have found our equipme

29、nt easy to install and attractive in appearances.Naturally all parts are repvaceable.And our quotation includes prices of spare parts.We can allow a 2%discount on all orders of US$6,000 in value and a 3%on orders exceeding US$20,000.Any orders you place with us will be processed promptly.Yours faith

30、fullyThe gloves are made of superior genuine leather and can be supplied in various designs and color.We hope to be favored with your orders,in the execution of which we will neglect nothing that can contribute towards giving you entire satisfaction.Excellent in craftsmanship,novel in designs,modera

31、te in price and superior in quality,our silk garments command a ready sale in your market.Chinese Cloisonne is famous(well-known)for its unique craftsmanship in the world.Our products sell well(sell fast,enjoy fast sales,find a ready market)in your market.Being moderate in price and attractive in pa

32、cking,our toys are very popular with customers in the U.S.We are sure that our new products will meet with warm reception in your country.The quality and prices or our products compare favorably with those of Japanese makes.You will note that our packing has been greatly improved,with the result tha

33、t our recent shipments have all turned out to the satisfaction of our clients.We give(allow)you this special discount for the order with the view of developing the business relations between us.Chapter 9 Trade can be affectedRemittanceCollection Bankers documentary creditsThe questions of L/C1.When

34、the L/C has arrived,the clerk should make a point of checking the L/C terms with the contract stipulations to the letter,and should not let even a minute point escape his attention.2.There may be circumstances where the buyer fails to establish the letter of credit,or the letter of credit does not r

35、each the seller in time;then a letter,usually a fax or a telex has to be sent to the buyer to urge him to expedite the L/C or to ascertain its whereabouts.The questions of L/C3.On the basis of question one,if the clerk find differences(even if one or minor point)between the L/C and the contract,or s

36、ome unforeseen special clauses to which the seller does not agree,the seller should send an advices to the buyer,asking him to make amendment.The buyer can likewise ask for amendment if he finds something in the L/C needs to be altered.The questions of L/C4.Sometimes the seller may fail to get the g

37、oods ready for shipment in time or the buyer may request that the shipment be postponed for one reason or another;then the seller will have to ask for extension of the expiry date as well as the date of shipment of the L/C.In addition,in order to leave sufficient time to the seller to make out the s

38、hipping documents and the bank to make their negotiation,the date of shipment and the expiry date of the L/C should be made at least two weeks apart.Buyer Instructs BankDear Sirs,We enclose an application form for documentary credit and shall be glad if you will arrange to open for our account with

39、your office in London an irrevocable letter of credit for in favor of the Urban Trading Company,the credit to be valid until Oct.30.The credit which evidences shipment of 3,000 tons of Steels may be used against presentation of the following documents:Bills of Lading in triplicate,one copy each of C

40、ommercial Invoice,Packing List,Certificate of Insurance and Certificate of Origin.The company may draw on your London office at 60d/s3 for each shipment.Yours faithfully,Encl.(application for irrevocable documentary L/C)Enc.:Application for Irrevocable Documentary L/CBank Agrees to Open a CreditDear

41、 Sirs,As instructed in your letter of 2 May we are arranging to open a letter of credit with our office in London in favor of the Urban Trading Company,valid until 30 October.Please check our enclosed fax opening the credit to ensure that it agrees with your instructions.As soon as the credit is use

42、d we shall debit your account with the amount notified to us as having been drawn against the L/C.We shall see to it that your instructions are carefully carried out.Yours faithfullyBuyer Notifies SellerDear sirs,We are glad to inform you that we have now open an irrevocable letter of credit through

43、 the Bank of London,for in your favor.Please make sure that the shipment is effected within September,since punctual delivery is one of the important considerations in dealing with our market.We are awaiting your Shipping Advice.Yours faithfullyUseful ExpressionsWe have instructed our Bank today,the

44、 Frank Bank in London to open in your favor a confirmed,irrevocable Letter of Credit with partial shipment and transshipment allowed clause,available by draft at sight,against surrendering the full set of shipping documents to the negotiating bank.In view of our long business relation,we will make a

45、n exception to our rules and accept L/C at 30 days(after sight).Useful ExpressionsAs a special accommodation,we agree to your proposal and accept payment by D/P at sight,but this should not be regarded as a precedent.Payment is to be made against sight draft drawn under a confirmed,irrevocable(divis

46、ible and transferable)letter of credit without recourse for the full amount of purchase.Useful ExpressionsWe are unable to effect shipment according to the price and other terms originally agreed upon owing to the delay of your letter of credit,and therefore the responsibility for any loss arising s

47、ubsequently will wholly rest with you.The shipment date is approaching.It would be advisable for you to open the L/C covering your order No.751 as early as possible so as to enable us to effect shipment within the stipulated time limit.ImportanceThe buyer is under certain conditions entitled to reje

48、ct the goods if they are not packed in accordance with his instructions or with the provisions agreed upon.Packing should be designed to suit shipping requirementsPacking should conform to the regulations in the country of destinationFactors determining the type of packingValue of goodsNature of the

49、 transitNature of cargoCompliance with customers or statutory requirements.General fragility of cargoVariation in temperature during the course of the transit.Ease of handling and stowageInsurance acceptance conditionsThe size of the cargo and its weightMarketing considerationsFacilities available a

50、t the terminals The features of packing should be Beautiful and durableEasy to handleWell suited for long distance shipmentProof against damageWaterproof/shockproofStandardizedThe appearance and packaging of packing shouldBe modern and attractiveBe small and exquisiteLook attractiveBe suitable for w