美国自行车行业30年经验电动自行车行业12年经验美国轻型电动车商会课件.ppt

1、Electric Bikes Have a Bright FutureEd Benjamin LEVA Yadea Dealer ConferenceMarch 2009 电动自行车电动自行车前景光明前景光明爱德爱德.本杰明本杰明美国轻型电动车商会雅迪电动车经销商大会2009年3月Why Listen To Benjamin?30 years normal bicycle business,USA12 years focused on electric bicycle business.Chairman of LEV Chamber,international group.Co-Author

2、report Electric Bikes World Wide Reports,with Dr.Jamerson PhD.Strong believer in bright future of Ebike industry.关于爱德.本杰明美国自行车行业美国自行车行业30年经验年经验电动自行车行业电动自行车行业12年经验年经验美国轻型电动车商会主席美国轻型电动车商会主席与杰默森博士合编全球电动自行车报告与杰默森博士合编全球电动自行车报告对电动自行车的未来充满信心对电动自行车的未来充满信心 Market Analysis and ForecastWe attend major trade sh

3、ows in US,Europe,Taiwan and China every year.We observe the trends,identify the major players,talk with successful manufacturers and local government and associations to provide our customers with customized reports.We visit retail stores,hypermarkets and talk with local retailers and consumers in d

4、ifferent countries to learn about their needs and get first-hand market information.We talk with designers,engineers,battery and motor professionals to learn the lessons in the past and forecast the trend in the future.We communicate with major trade journals worldwide on a regular basis to keep upd

5、ated with changes in laws and regulations and market trends.市场分析与预测我们每年参加欧洲，美国，台湾及大陆的主要车展。我们观察市场趋势，分析主要竞争者，与成功的制造商，当地政府或协会交谈，以为客户提供精准的定制报告。我们去不同国家，拜访当地的零售店，超市，与经销商和消费者交谈，了解他们的需求，掌握一手的市场信息。我们与设计师，工程师，电池和电机专家交谈，共同总结过去的经验教训，预测未来的发展趋势。我们与世界著名产业杂志定期沟通，了解最新出台的法律法规和市场趋势。China Is The Main Event For Electric

6、 Bikes中国是全球电动自行车最重要的舞台Created in China,Made in China中国研发,中国生产Important to The World对世界很重要Praise for Chinese Leadership in Ebike EncouragementThe strong encouragement of Chinese leaders,inside the bicycle industry associations,the universities,city governments,and central Government has launched an e

7、bike success for business,the environment,and Chinese people.The good example and success of ebikes in China is a lesson for governments around the world.This good example will result in many people living better lives.中国政府对电动自行车产业的支持令人瞩中国政府对电动自行车产业的支持令人瞩目目中国领袖，自行车产业协会，大学，市政府，中央政府的支持创造了中国电动自行车产业的成功，

8、为中国的经济，环境和人民做出了巨大贡献。中国电动自行车产业的成功值得世界其它国家政府借鉴。中国电动自行车产业的成功使许多人的生活都变得更加美好。EU 欧洲USA 美国India 印度Future Of Personal TransportMost people,world wide,would like to have a car.Cars are comfortable,seem safer,and have high prestige.Butthere simply is not enough money,land,or materials for everyone to have a c

9、ar.And this is before the problems created by air pollution and environmental costs of car industry.But it is possible for almost everyone to have a two wheeler powered by electricity.个人交通工具的未来 世界上大多数人都愿意拥有一部汽车。汽车更加舒适安全，享有美誉。但是，现有的金钱、土地和原材料不可能满足所有人对汽车的需求。更不用说空气污染导致的种种问题和汽车工业对环境的影响。但是，世界上几乎每个人都拥有一辆电动

10、两轮车是可以实现的。Current Market StatusThe LEV industry today is something like the car industry before 1910.Horseless carriages were the idea at that time.No one in 1910 really knew what the car would look like in 2010.Or what it could do,or that it would be a declining industry.Most LEVs today are electri

11、c bicycles.Does that sound a bit like“horseless carriage”?World wide,about 22 million LEVs were built in 2008.Roughly 11 Billion Dollars.市场发展现状今天的轻型电动车产业好比1910年以前的汽车产业。当时，汽车便是不用马拉的马车，没有人想像得出2010年的汽车会是什么样子，会有哪些功能，或者汽车产业将会下滑。今天电动自行车在轻型电动车中占大多数。这听上去是不是有点像“不用马拉的马车”？2008年全球共制造约22,000,000辆轻型电动车，价值110亿美元。M

12、arkets TodayChina will continue to be largest market.India large population,large need,not as prosperous as China.EU environmental issues,plus dense populations,this will be the highest value market for top quality.Japan dense populations,need for folding and compact vehicles.USA-longer distances,ne

13、ed higher speeds and power.SE Asia tough environment,need sturdy,weather proof.Rest of World -most will need sturdy,cheap vehicles.China exports ebikes to 170 different countries!今天的LEV市场中国将继续成为最大的市场。印度人口众多，需求量大，但不如中国经济繁荣。欧盟对环保的重视和稠密的人口，将使其成为高品质电动车最 有价值的市场。日本人口稠密，需要折叠和结构紧凑的交通工具。美国骑行距离远，需要更高的速度和更大的功率

14、。东南亚气候潮湿炎热，环境恶劣，需要坚固、耐用和防水的交 通工具。世界上大多数其它国家和地区都需要坚固耐用，价格低廉的交 通工具。中国向世界上170个国家出口电动自行车！China Will Continue To GrowMotorcycles in China to 2011-Market Research,for motorcycles in China will grow 13.9 percent annually through 2011.Gains will be spurred by a meteoric rise in electric motorcycles,Todays E

15、bike Dealers will be the engine and the beneficiaries of this growth!中国市场将继续成长 据相关市场调研数据显示，到2011年，中国的摩托车产业将每年13.9%的速度增长。电动摩托车的飞速增长是重要的刺激因素。今天的电动自行车经销商是该增长的启动者和受益者。Battery Technology The Future is Chinese LithiumBatteries of today are good and getting better.Chinese Lithium Batteries dominate export

16、ebikes,and will become the most important battery for all ebikes very soon.Recycling and customer education is very important.China is the world leader in Lithium batteries for Light Electric Vehicles.电池技术-中国锂电是未来今天的电池足够好，并且还在进步。中国的锂电池主导今天中国的出口市场，今后会成为全球电动车最重要的能源。回收和引导消费者十分重要。中国是世界轻型电动车用锂电池的领袖。Motor

17、 TechnologyMotors of today are good enough.They will get even better.Motors of today are cheap enough the market can and will pay more in the future.China is the leader in ebike and emotorcycle hub motors.电机技术今天的电机足够好，而且还在不断进步。今天的电机足够便宜。将来市场有能力且愿意支付更高的价格。中国是电动自行车和电动摩托车用轮毂电机的领袖。Reasons for Market Gro

18、wthIncreasing urbanizationTraffic and parking congestionAir pollutionFuel priceAlternative sources of energy all work with Electric.Personal awareness on environmental issues.World Wide Government encouragement市场成长因素城市化进程加快交通拥挤、停车困难空气污染燃油价格 所有替代能源均可转化为电能。个人环保意识世界政府支持Quotes From Chevron Oil Company A

19、dvertisement“The world consumes two barrels of oil for every barrel discovered.”“The world consumes 84 million barrels of oil per day.”“By 2030 the number of cars in the world will increase by 50%.”“The world has been finding less oil than it is using for twenty years now.”引自Chevron 石油公司广告“全世界石油的消耗量

20、是开采量的两倍。”“全世界每天消耗8400万桶石油。”“到 2030年，世界汽车数量将增加50%.”“二十年来，全球石油的消耗量大于开采量。”Too Many Cars,Not Enough FuelPeople Everywhere Want a Car for Personal TransportationBut.The Price and Availability of Fuel is About to Become a Big Problem!汽车太多，燃油不够汽车太多，燃油不够全世界的人都想拥有一部汽车作为个人交通工具。但是燃油的价格和紧缺将成为大问题！1600 2200石油产量估测

21、图持续上升的价位持续上升的价位 More Problems for CarsNot enough land or money to build the roads and parking lots to supply all the world with cars.Road and bridge maintenance expense even in USA and EU=big problems.But not difficult to provide roads and parking for two wheelers.More Problems for Cars没有足够的土地或资金筑路、

22、建停车场，满足世界的汽车需求。道路和桥梁的维护费用甚至在美国和欧洲都是大问题。但是为两轮车提供道路和停车场不成问题。World Population is Moving To Cities Creating Dense Populations世界人口城市化导致城市人口密集停 车停泊一辆汽车需要占去37.2 平方米土地或人行道。每平方米的成本在有的城市将高达$25,000 （930,000USD)。而电动车的停放空间仅为0.75平方米（汽车所需空间的1/50）。Emissions are a Big Problem汽车尾气污染严重Some Cities Have No Chance for Pa

23、rking of Four Wheelers一些城市无力容纳四轮车辆。每个车道可容纳的车辆按时速40公里计算，每条车道每小时可通过300 500 辆汽车。高速公路每小时可通过 2,000 辆汽车。一些车道每小时可通过6,000 辆自行车。What Time Frame?Fuel supplies are running out now.Prices are rising now.People around the world do not accept this slowing acceptance of LEVs in mass market.My prediction heavy LEV

24、growth in 2 years.Very strong increases every year for next 25 years.A good business for decades into the future.市场预测燃油供应正在枯竭。价格在上升。人们无法接受这一现实，开始逐渐的接受轻型电动车。轻型电动车2年内会有重大发展，未来25年内发展势头强劲。Be Proud To Be Part of This Part of Human HistoryIn 15 years,the ebike industry has become the 4th largest vehicle c

25、ategory.Ebikes are the only vehicle industry to be growing rapidly at this time.Ebike products and services make the world a better place for us and our customers.The ebike dealers of Ebikes in China,selling ebikes from Yadea,are the backbone of this historic event.电动自行车的发展历程15年里，电动自行车已成长为世界第四大交通工具。

26、电动自行车是现在唯一发展迅速的交通工具产业。电动自行车产品和服务为我们和我们的客户创造了更美好的生活环境。雅迪的电动车经销商是这一历史进程的重要支柱。A Suggestion Dealers have a strong position to teach and encourage ebike users to be more safe.Please advise your customers that using the lights on their ebikes has little drain on the battery,and a big improvement in their safety.Ask them to ride with their taillights and headlights turned on.建 议-经销商应鼓励和引导消费者安全的使用电动自行车。-请告知您的顾客使用车灯并不十分耗电，但使骑行变得更加安全。请建议顾客骑行时使用头灯和尾灯。We Have a Great Future!我们拥有光明的前景!Thank You!谢谢谢谢！