安德森物流管理课件.ppt
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- 安德森 物流 管理 课件
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1、物流管理物流管理ArthurAndersen3 3物流管理物流管理 3 3What is AA Doing in the Marketplace?3 3Trends/Hot Buttons in Wholesale Distribution3 3 Service Line ExamplesCustomer SatisfactionChannel Marketing3 3Wholesale Distribution Industry Program目目 录录The WholesaleDistributionIndustryThe Classic ChannelProductServiceInfo
2、rmationInformation$ManufacturerWholesaler-DistributorCustomerMany Forces Are Changing the ChannelManufacturerWholesaler-DistributorCustomerAlternateChannelFormatsBusiness ClimateBusiness ClimateChannel FormatsManufactureruService Providersu“Door to Door”uThird Party InfluencersuCatalog&Technology-Ai
3、deduRetailer BaseduBuyer InitiateduPoint of ConsumptionMerchandisinguManufacturerBasedWholesaler-DistributorCustomerCustomer Market Segments Continue to Fragment Requiring Different SuppliersHighLowLowHighValue-Added Service Needs of the Customer/SupplierNeed:-Customer quality&unique product/service
4、 concernsExample:-Specialty distribution-Focus on one of product,service,customer,locationNeed:-Small orders-Low costExample:-Direct mail-catalog-Warehouse clubNeed:-Large OEM contractsExample:-Manufacturer-directNeed:-Outsourcing-Integrated SupplyExample:-Large-distributor converterTraditionalWhole
5、saler-DistributorsCustomersIndustry/Product Life Cycle ConceptWholesaler-DistributorOtherChannelsManufacturerSupportExtension of the Life Cycle Concept:Reformation and TransformationGROWTHMATURITYDECLINEINTRODUCTIONGROWTHMATURITYDECLINETransformationReformationReformation-Optimizing Core Competencie
6、snFocus on reducing costsnFocus on providing basic servicesnRetention and penetration of customersnIncreased outsourcing(delivery;drop-shipments direct from suppliers)nShift to inside salesforceTransformation-Reinventing the BusinessnFocus on revenue growthnIncreased importance of innovative value-a
7、dded servicesnStrategic alliances for integrated supplynEmphasis on reinventing the business and redeploying the workforcenReengineer the salesforceWhat isAADoingin the Marketplace?Questions to Answer3 How are you using the FTFOC study?3 Hot issues/activities for clients and targets3 What does the I
8、ndustry Program provide that is value-added/non-value added?3 What further support do you need from the Industry Program?N A WDREF?High ROTA Market Needs Assessment Competitive Profiling/Benchmarking Market Entry Strategies Channel Effectiveness Pricing Structures Market and Sales Organizational Str
9、ucture Advertising EffectivenessUnderstandingMarkets&Customers Strategic Business Planning Strategic Screen Shareholder Value Analysis Performance Management Decision Support Activity Based Management Portfolio Analysis Acquisition/Divestititure SupportDevelopingVision&Strategy Capital Sourcing Valu
10、ation Services Balance Sheet Restructuring Debt Refinancing Financial&Business Audits Contract Audit Services Business Risk Control Services Litigation ConsultingDevelopingVision&Strategy.Sales Force Effectiveness Customer Satisfaction Business Process Re-engineering Performance Management Channel S
11、trategies Information System Planning Package Software Selection Profitability Analysis Inventory Management OutsourcingSelling&CustomerServiceObtainingMaterials&SuppliesManagingInventories/MakingDeliveriesMethodsSalesMktg.Whsg.&Del.Inv.MgmtHumanResourcesExec.Mgmt.Employee training&empowerment113212
12、Reorganization/redefinitionof functions and tasks3221New/improved systems3113Improved work flows233Compensation tied toproductivity2 Organizational Learning Human Resource Consulting Workgroup/Workflow Automation Organizational Review/Redesign OutsourcingManagingHumanResourcesTrends/Hot ButtonsofWho
13、lesaleDistributionFinancial Trends in Wholesale Distribution3Sales growth near double-digits in 94;lower in 95,flat/lower in 963Gross margin percentage continues to be flat/declining3Operating expense control stagnant/slightly improving3Personnel productivity increasing3Cash to cash cycle stable/imp
14、roving slightly3Characteristics of better performing firms:rSignificant difference in operating expense to gross margin percentage-lower people and non-people expenserHigher personnel productivityrBetter asset management(less debt,better inventory techniques)rDo not have significantly higher sales g
15、rowth or gross margin percentageHot Buttons in Wholesale Distribution/Opportunities for AA3Customer Satisfaction3Customer/Product/Vendor Profitability Reporting3Strategic Planning3Benchmarking3Performance Management3Sales Force Effectiveness3Manufacturer/Wholesaler-Distributor Relations3ABC Inventor
16、y Analysis3Shared ServicesWholesale DistributionIndustry Program-Support MaterialsWholesale Distribution Support ActivitiesCLIENTSERVICE ANDSUPPORTTRAININGINFORMATION4500 ClientsLEADINGEDGERESEARCHDelphi StudiesSurveysSt.CharlesSpeechesSeminarsPAR ReportsManagement ForesightBest Practices Knowledge
17、BaseLIAISONWITH TRADEASSOCIATIONSWORLDWIDE INDUSTRYDIRECTORWholesale Distribution FeesWholesale Distribution FeesSupport MaterialsResearch Materials and Marketing Support3 FTFOC:Transforming Your Business With Best Practices Powerpoint Presentation Generic Articles for Local or Trade PressIndustry I
18、nformation3 Credentials Binder(update coming 1/97)3 Quarterly Newsletter(“Channels”)3 Wholesale Distribution Industry Team Monthly Report3 Back Issues of Distribution Newsletter3 Brochures(Management Foresight/Logistics 2020)3 AA On-Line3 Web siteSupport Materials(Contd)Proposal Support3 Client List
19、s3 Sample Proposals(Chicago and National)3 Presentations to Wholesaler-Distributors Customer Profitability Benchmarking Sales Force Effectiveness Customer Satisfaction Channel StrategiesWholesale DistributionIndustry Program-Future InitiativesFuture Initiatives3 NAW Competency Centerm Activity-Based
20、 Managementm Performance Managementm Sales Force Effectivenessm Next FTFOC Study3 Enhanced Web Site3 Process Benchmarking Projects3 Confidence Index/Channels NewsletterWholesale DistributionIndustry Program-Recent StudiesFacing the Forces of Change:Transforming Your Business With Best Practices(1995
21、)Updates the previous study through the year 2000 Expanded to over 750 industry experts Conducted in association with the NAW and DREF Describes the current and pending environmentDistribution Industry Delphi Studies Facing the Forces of Change 2000:New Realities in Wholesale Distribution(1993)Over
22、1,000 industry experts Update of 1993 study Best PracticesFacing the Forces of Change:Beyond Future Trends in Wholesale Distribution(1987)Addresses four areas:Market Forces,Technology Forces,Financial Forces,and Organization Forces Gathered the expectations of over 650 industry experts Correctly con
23、cluded that through the mid-1990s the industry would undergo aggressive restructuringThe Technology Maze(1991)Assesses technology applications and spending as well as barriers to success Concentrates on the effective use of the current technology Distribution Industry Delphi Studies(Contd)Other Indu
24、stry StudiesrDistribution 2000:The Changing Landscape of Wine and Spirits Wholesale Distribution(1994)-Done in conjunction with the Wine and Spirits Wholesalers of America(WSWA),this study highlights the top issues facing wine and spirits wholesalers today and in the future.rDistribution 2000:Trends
25、 in Candy&Tobacco Wholesale Distribution(1993)-Done in conjunction with the American Wholesale Marketers Association(AWMA),this study highlights the trends facing the candy and tobacco wholesale distribution segment to the year 2000.rWholesale Food Distribution:Today and Tomorrow(1993)-Done in conju
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