经贸英语报刊阅读教程课件-Unit-11.ppt(纯ppt,可能不含音视频素材)
- 【下载声明】
1. 本站全部试题类文档,若标题没写含答案,则无答案;标题注明含答案的文档,主观题也可能无答案。请谨慎下单,一旦售出,不予退换。
2. 本站全部PPT文档均不含视频和音频,PPT中出现的音频或视频标识(或文字)仅表示流程,实际无音频或视频文件。请谨慎下单,一旦售出,不予退换。
3. 本页资料《经贸英语报刊阅读教程课件-Unit-11.ppt(纯ppt,可能不含音视频素材)》由用户(晟晟文业)主动上传,其收益全归该用户。163文库仅提供信息存储空间,仅对该用户上传内容的表现方式做保护处理,对上传内容本身不做任何修改或编辑。 若此文所含内容侵犯了您的版权或隐私,请立即通知163文库(点击联系客服),我们立即给予删除!
4. 请根据预览情况,自愿下载本文。本站不保证下载资源的准确性、安全性和完整性, 同时也不承担用户因使用这些下载资源对自己和他人造成任何形式的伤害或损失。
5. 本站所有资源如无特殊说明,都需要本地电脑安装OFFICE2007及以上版本和PDF阅读器,压缩文件请下载最新的WinRAR软件解压。
- 配套讲稿:
如PPT文件的首页显示word图标,表示该PPT已包含配套word讲稿。双击word图标可打开word文档。
- 特殊限制:
部分文档作品中含有的国旗、国徽等图片,仅作为作品整体效果示例展示,禁止商用。设计者仅对作品中独创性部分享有著作权。
- 关 键 词:
- 经贸 英语 报刊 阅读 教程 课件 Unit 11
- 资源描述:
-
1、LOGOUnit 11Fiats Extreme MakeoverContentsBackground information1Topics for discussion2Supplementary Reading 3Background informationvThe Innovation of Corporate CulturevFiat vSergio MarchionnevCinquecento The Innovation of Corporate Culture v What is corporate culture?v Why should we innovate corpora
2、te culture?v How to establish the innovation of culture?FiatFiatv FIAT,or full name“Fabbrica Italiana Automobili Torino”(Factory Italian Automobile Turin),is an Italian automobile manufacturer,engine manufacturer,financial and industrial group based in Turin,Italy.Fiat was founded in 1899 by a group
3、 of investors including Giovanni Agnelli.Fiat has also manufactured railroad vehicles,tanks and aircraft.As of 2009,Fiat is the worlds 6th largest carmaker as well as Italys largest carmaker.It controls nearly all Italian car brands existed today,i.e.Lancia,Alfa Romeo,Maserati and Ferrari.v The fort
4、une of FIAT is declining since the 1970s.Italian streets once had 3 FIATs out of every 4 cars.However,the enhanced free trade within EU and competition from Korean and Japanese cars ate into its domestic market share,which dropped to 32%in 2008.Market share in Western Europe also dropped from 13.8%i
5、n 1990 to 8.3%in 2008.Sergio MarchionneSergio Marchionnev Sergio Marchionne(born June 17,1952 in Chieti,Italy)is an Italian businessman trained in Canada and is the successful fifth CEO at the struggling Italian automaker Fiat.In January 2006 he was also elected Chairman of the European Automobile M
展开阅读全文