课件PPTThe Advertising Game.ppt

1、 Unit 11 The Media Lesson 3 The Advertising Game ( Period One ) Objectives By the end of this lesson, youll be able to know the design, the idea and the effect of advertisements; understand advertisement development; discuss advertising 精品PPT Lead-in Watch a video of an advertisement and guess, “Wha

2、t product is it for?” Just do it. 只管去做吧只管去做吧! Impossible made possible. 使不可能变为可能。（佳能打印机）使不可能变为可能。（佳能打印机） Intelligence everywhere. 智慧演绎，智慧演绎， 无处不在。无处不在。 （摩托罗拉手机）（摩托罗拉手机） The taste is great. 味道好极了。味道好极了。 （雀巢咖啡）（雀巢咖啡） The choice of a new generation. 新一代的选择新一代的选择 （百事可乐）（百事可乐） Lets make things better. 让我

3、们做得更好。（飞利浦电子）让我们做得更好。（飞利浦电子） Obey your thirst. 服从你的渴望服从你的渴望 （雪碧）（雪碧） 只溶在口，不溶在手只溶在口，不溶在手 （MM巧克力）巧克力） M&Ms melt in your mouth, not in your hand. Pre-reading Can you think of some advertisements you have seen? Where have you seen advertisements? on TV in the newspaper on the Internet on the radio in th

4、e street at bus/train/subway station on the bus in the magazine on the balloon on the clothes in the catalogue on the board in the window display Choose the words for their definitions 1. to make known to the public, e.g. in a newspaper or on TV _ 2. something used for advertising things _ 3. the bu

5、siness of encouraging people to buy goods by means of ads _ 4. the person who makes ads _ advertiser advertise advertisement advertising advertise advertisement advertising advertiser While-reading: 1st reading What does the passage talk about? A. The advantages and disadvantages of ads B. Different

6、 sorts of ads C. The development of advertising D. The effect of ads on our life E. Peoples attitude toward ads While-reading: 2nd reading Re-arranging 1. Products are sometimes linked with different concepts or ideas. 2. New and unusual ideas often appear in todays top advertisements. 3. An ad may

7、give direct information like names or locations. 4. Public ads have helped to increase public knowledge. 5. Ads are made visually attractive to hold the attention of the public. 1 2 3 4 5 While-reading: 3rd reading Answering 1. When does the simplest type of advertisement work? 2. Why are modern tec

8、hniques of design not enough for advertisements to be noticed in modern cities? 3. What ideas do todays advertisers use to make you notice their products? 4. What has the government done during the last decade? 1. When does the simplest type of advertisement work? Answer the following questions They

9、 work for products that people need when there is not much competition. 2. Why are modern techniques of design not enough for advertisements to be noticed in modern cities? Because people are used to seeing high standards of visual design. 3. What ideas do todays advertisers use to make you notice t

10、heir products? new and unusual ideas humourous They use humour as well as new and unusual ideas to surprise people. They hope to make people forget that someone is trying to sell them something. 4. What has the government done during the last decade? saving water fighting aids helping the poor givin

11、g up smoking Over the last decade, the government has worked hard at using advertisements to educate the public on fighting AIDS, saving water, helping the poor, giving up smoking, etc. The advertising game Enjoy the advertisements and put them in the suitable places. Problems How to solve? Examples

12、 Types 1 2 3 4 Read in detail and complete the table. Details Problems How to solve? Examples Types It is _ to be just the _ of a _ or a _. Ads need to _ and _ the _ of the public. Some ads _ pictures or the _ of experts, others try to _ ads that people simply _ at. _ advertisements likely name comp

13、any general location attract hold attention consist of words create enjoy looking Celebrity Details Problems How to solve? Examples Types People are used to _ _. Modern ads must _ the _ standards with ideas to make them more _. Some ads may use the _ of _ to sell the car. Other common ideas include

14、_, _ and _. _ advertisements seeing high standards of visual design combine highest attractive freedom concept happiness wealth success Concept Details Problems For many of todays advertisers, _ old ideas is not a successful approach. How to solve? The advertisers look for other ways to make people

15、_. Examples The top advertisers use _ as well as _ and _ ideas to surprise people. Types _ advertisements repeating notice their products humour new unusual Creative Details Problems Some advertising is about _ and _ for profit. How to solve? Some ads aim to make _ to _. Examples 1. _ citizens to _

16、in improving their neighbourhood. 2. _ the public on _ AIDS, _ water, _ the poor, _ smoking, etc. Types _ advertisements selling products services contributions society Encouraging participate Educating fighting saving helping giving up Charity Voice your opinion How do advertisements affect our daily life? Have you ever bought anything because you liked the idea promoted in the advertisement?