2019版高考英语一轮复习 单元检测(十七)Great People and Great Inventions of Ancient China 外研版必修3.doc
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1、【 精品教育资源文库 】 单元检测(十七) Great People and Great Inventions of Ancient China .阅读理解 A Called “the man who shaped America” and “the father of modern industrial design” , Raymond Loewy must be one of the most influential designers of all time. He revolutionized the industry, working as an adviser for more
2、 than 200 companies and creating designs for everything from packaging to refrigerators, from cars to the insides of spaceships. Loewys designs all had one thing in common. They were shaped by the MAYA principle Most Advanced Yet Acceptable. His idea was that people will not accept solutions to desi
3、gn problems if the solutions are too different from current designs. Loewy started his career in industrial design in 1929 by redesigning a copying machine for the British manufacturer, Sigmund Gestetner. The 28yearold designer completed the task in three days and the design of the machine lasted fo
4、r the next 40 years. The Gestetner copying machine was the beginning of many designs which used streamlining (流线型 ). He described this as “beauty through function and simplification”. He spent the next 50 years streamlining everything from postage stamps and company logos (商标 ) to the insides of sto
5、res. The famous Greyhound bus and Studebaker car show his use of streamlining in action. He is perhaps most famous for his redesign of the Lucky Strike packaging. In 1940, the President of the Lucky Strike Manufacturing Company, George Washington Hill, bet Loewy 50,000 that he could not improve the
6、appearance of the green and red Lucky Strike packets. Loewy accepted the challenge. He changed the background of the packet from green to white. Then he put the red lucky strike target on both sides of the packet. This made it more eyecatching and greatly increased sales. It is now recognized as a d
7、esign classic. Loewys logo design aimed at “visual retention ( 视觉保持 )”. He wanted to make sure that anyone who saw the logo, even for a short while, would never forget it. He designed many highly visible logos for famous companies such as Shell Oil, Exxon, 【 精品教育资源文库 】 Greyhound and Nabisco. By the
8、 mid 20th century, his industrial design firm was so famous that he could say “the average person, leading a normal life . is bound to be in daily contact with some of the things, services or structures” designed by his fi rm. 语篇解读:本文是一篇记叙文。文章主要介绍了 20 世纪最著名的美国工业设计师之一与美国工业奠基人雷蒙德 罗维。 1 Loewys biggest
9、influence was in _. A completely changing the design industry B successfully shaping Americans taste C changing peoples idea about design D building a professional design team 解析:选 A 细节理解题。根据第一段中的 “the father of modern industrial design”和 “one of the most influential designers of all time” 以及 “He re
10、volutionized the industry” 可知,雷蒙德 罗维完全改变了设计行业。 2 Loewys designs were based on the idea of _. A speeding up the design process B providing completely different designs C providing most immediately recognizable designs D offering original but not revolutionary answers to problems 解析:选 D 推理判断题。根据第二段可知,
11、罗维的设计都基于一个原则:最先进的但仍可接受的。 3 Loewy first used streamlining _. A in his redesign of the Lucky Strike packaging B when he designed a company logo for the Gestetner C when he redesigned a copying machine for Gestetner D in his design for the Greyhound bus and Studebaker car 解析:选 C 细节理解题。根据第四段中的 “The Gest
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