google谷歌模板课件.ppt
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- google 模板 课件
- 资源描述:
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1、Google Confidential and Proprietary1Google UniversityGoogle Analytics and Website OptimiserDyana Najdi,Customer Analytics Manager,EMEALee Hunter,Product Marketing ManagerGoogle Confidential and Proprietary2AgendaTopics to be covered in this session:Introduction to Web Analytics The Google Analytics
2、User Interface Key Reports in Google Analytics Account structure and linking Website OptimiserWho is this Google University for?This session is aimed at people familiar with Search Engine Marketing who want to learn about how to take online marketing to the next level using Google Analytics and Webs
3、ite OptimiserFor areas not covered in this presentation please visit out Google Booth in the exhibition area for questionsGoogle Confidential and Proprietary3What is Web Analytics?Find Unique Call to actionNavigate2Success Online 1Online-SuccessTo be successful on the webYou need Web Analytics!And o
4、ther Online Marketing activities Sale,Lead,Branding,etc.Convert3Demonstrate how visitors find your website,how they navigate and if they convertGoogle Confidential and Proprietary4The Web Analytics Process3.Analyse:Staff2.Measure:Web Analytics1.AcquireAcquire,Measure,Analyse,Test4.Test:A/B and multi
5、-variate testingGoogle Confidential and Proprietary5Web Analytics addresses one of the most common business issues which companies faceInterpreting the resultsDeveloping the analytical modelsForming the hypothesis3%12%9%24%Pulling together the dataActing on the findings53%Source:Forrester Research 2
6、005What is the most difficult aspect of analytics for your company?Google Confidential and Proprietary6What is Google Analytics?Free,hosted web analytics service that enables web site owners and marketers to better understand and influence visitor behavior and generate a higher ROI on marketing init
7、iatives.Key BenefitsMeasure and evaluate ROI on your marketing effortsEvaluate visitor navigation to identify site improvementsTrack e-commerce metrics such as revenue,cost,and conversion ratesView over 80+reports OnlineDownloadEmailGoogle Confidential and Proprietary7How GA worksGoogle Confidential
8、 and Proprietary8How Google Analytics Works2)Pageviewdata collected1)Cookies set/reset3)Reports updated hourlyGoogle Confidential and Proprietary93 steps to set up a Google Analytics Account10Setting Up Google AnalyticsStep 1 Sign up Visit to sign up for a Google Account If youre an AdWords user,you
9、 can log into your AdWords account and click on the Analytics tab11Setting Up Google AnalyticsStep 2 Enter your Websites URL.Make sure to select either http:/or https:/(if you are tracking a secure website)from the drop-down list.Enter a title for this account in the Account Name field.12Setting Up
10、Google AnalyticsStep 3 Add the tracking code to your pages.Google Analytics only tracks pages that contain the Google Analytics tracking code.Youll need to add this code to each page of your site.Your tracking code can be copied and pasted from the text box in the“Instructions for adding tracking”se
11、ctionGoogle Confidential and Proprietary13User InterfaceGoogle Confidential and Proprietary14Initial ScreenConfigurationMy Analytics AccountsAccess ControlFilter ConfigurationReport ViewProfilesGoogle Confidential and Proprietary15Understanding the UIGoogle Confidential and Proprietary16Report Struc
12、ture5 Main Categories:Visitors-Visitor information such as loyalty,language,and location2.Traffic Sources-Natural and paid sources of trafficContent-Pageview informationGoals-Conversion rates and goal pathsE-commerce-Commerce tracking,visitor loyalty,revenue sources,and product-specific information.
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