消费者行为课件.ppt

1、post80s vs post90s Welcome!Its team show time!Team name Team name：four peoplefour peopleMembers:Members:谢志飞谢志飞 唐雅丽唐雅丽 易玲易玲 张兴荣张兴荣CollegeCollege：beijinbeijin collage collageConcept1Background 2 Differences3Suggestions 4The term consumer behavior is defined as the behavior that consumers display in se

2、arching for,purchasing,using,evaluating and disposing of products and services that they expect will satisfy their needs.So,whats the influence about consumer behavior four Factories:culture social people psychological (心理上心理上)80s is growing up with the opening and reform generation .90s is growing

3、up with the development of the network generation.the replacement（替代）（替代）of the intergenerational,brought new consumption（消费）（消费）wave.Let us walk into the inner world of80.90,to know different concept ofconsumption,and learn how to gain a new market.80:refuse work overtime!If you want them work extr

4、a hours,please pay still more money!90:refused to work!They want to relax all the time!Entertainment（娱乐）80:Mic is me!Im good singer!90:we will not only sing,still can jump!We can do anything!80:premiership(英超）,warcraft（魔兽）.90:QQ level,QQ show.80:equal standing with everyoneThe Life for Equality.90:I

5、 am the king of my own space！I am the master of the land 80:Be in debt!and its my choice!90:we have father!I can withdraw money from my father anytime!Friend 80:friends have share the common interest。People believe a friend in need is a friend indeed!90:we make friends only handsome and cool boy!Lif

6、e achievement 80s more ambitious.promote to a higher office is our mission.deep trying!90s live in a relax way!A comfortable life is the most important thing!take it easyViewBrand view80:brand consciousness is stronger.Fine quality,this is a matter of cardinal significance.90:try new things!Go with

7、the tide!C CONSUMPTIONONSUMPTION PATTERNSPATTERNS80:enjoy life,act on impulse 90:strong character.insist on his own ways in doing things.To sum up,we found 80,90 have some common grounds,be aimed at it,we provide some Suggestions.to know what customer want,to help enterprises better and better.Close

8、 to brand communication Advertisement:new idea and lead the fashionAt the same time,they are different at the living environment each other we also make a distinction between 80s and 90s,according to these,we also provide some Suggestions.outstanding“me,outstanding individual character the event mar

9、keting is the most important chances.Pay attention to the quality of image1 create entertainment experience is good for sale2 Korea star will more and more popular with the 90s,so we can engage them as aspokesman3 Network advertising 4 Make the marketing more colorful.You must make a marketing difference.Keep the keen insight Learn all you can about your competitors Customer first.Work hard,never say dieWe believeWe will good marketing workersthanks