《商务英语阅读（第3册）》课件Unit 4 Business Leadership.ppt

1、Unit 4Business LeadershipWords&ExpressionsWarming upText AText BExercise Culture TourWords&ExpressionsText A1.deception n.the act of deceiving someone or the state of being deceived by someone 欺骗;受骗 He admitted conspiring to obtain property by deception.2.awash adj.If a place is awash with something

2、,it contains a large amount of it.有大量的 This is a company that is awash with cash.3.candor/candour n.the quality of speaking honestly and openly about things 坦率;直言不讳 He covered a wide range of topics with unusual candor.4.fictitious adj.a fictitious character,thing,or event occurs in a story,play,or

3、film but never really existed or happened 虚构的 The persons and events portrayed in this production are fictitious.Text A5.spurt n.A spurt of activity,effort,or emotion is a sudden,brief period of intense activity,effort,or emotion.(活动、努力、情感的)迸发 The average boy of 14 years old is only beginning his ad

4、olescent growth spurt.6.bogus adj.If you describe something as bogus,you mean that it is not genuine.假的，伪造的 He said these figures were bogus and totally inaccurate.7.placebo n.a substance that has no physical effects,given to patients who do not need medicine but think that they do,or used when test

5、ing new drugs 安慰剂，安慰药（给无实际治疗需要者或试验药物时用）Does endowment insurance really matter to everyone?Or is it just a placebo?8.prophecy n.a statement in which someone says they strongly believe that a particular thing will happen 预言 His prophecy has now come true.Text A9.run n.If there is a run on something,a

6、lot of people want to buy it or get it at the same time.抢购;争先获取 If the run persisted,cash reserves would be exhausted.10.prevaricate vt.If you prevaricate,you avoid giving a direct answer or making a firm decision.支吾;搪塞;闪烁其词 British ministers continued to prevaricate.Text B1.mediocre adj.of only ord

7、inary or moderate quality;neither good nor bad;barely adequate普通的，平庸的，一般的 His school record was mediocre.2.relentless adj.remaining strict or determined 坚韧的;不屈不挠的 He was the most relentless enemy I have ever known.3.surpass v.If one person or thing surpasses another,the first is better than,or has m

8、ore of a particular quality than,the second.优于;超过 He was determined to surpass the achievements of his older promise v.to arrive at a settlement by making concessions妥协，让步 The government has compromised with its critics over monetary policies.5.default n.the failure of one or more competitors or tea

9、ms to participate in a contest 缺席，不到场 The other team didnt show up so we won by default.Text B6.propel v.to drive,or cause to move,forward or onward推进；推 The tiny rocket is attached to the spacecraft and is designed to propel it toward Mars.7.perseverance n.the quality of continuing with something ev

10、en though it is difficult 坚持不懈 He has never stopped trying and showed great perseverance.8.embodiment n.something or someone that embodies a spirit,principle,etc.集中体现;化身 A baby is the embodiment of vulnerability.9.puddle n.A puddle is a small,shallow pool of liquid that has spread on the ground.水坑 T

11、he road was shiny with puddles,but the rain was at an end.Text B10.divert v.If you say that someone diverts your attention from something important or serious,you disapprove of them behaving or talking in a way that stops you thinking about it.转移的注意力（表不满）They want to divert the attention of the peop

12、le from the real issues.Warming up1.Do you know any great corporate leaders?What did they do that makes them great?2.What can leaders do to motivate their followers?3.If your manager lies to you,what would you think of him/her?Text AWhy Deception is Probably the Single Most Important Leadership Skil

13、lDo you know them?Jack Welch is a celebrated,legendary CEO.He was chairman and CEO of General Electric between 1981 and 2001.He grew revenues to$130 billion from$25 billion and profit to$15 billion from$1.5 billion.Market capitalization ballooned to$400 billion,growing by a multiple of 30.Hes a veri

14、table leadership guru.Jack Ma is a Chinese business magnate,investor,and philanthropist.He is the co-founder and executive chairman of Alibaba Group,a multinational technology conglomerate.Ma is seen as a global ambassador for Chinese business and as such is frequently listed as one of the worlds mo

15、st powerful people by Forbes.Steve Jobs was an American businessman,an early proponent of personal computers and a cultural icon.Hes best known for his two wildly successful tenures as co-founder and CEO of Apple,as well as his time as CEO of Pixar Animation Studios.Kazuo Inamori(稲盛和夫)is a Japanese

16、philanthropist,entrepreneur and the founder of Kyocera and KDDI.He was the chairman of Japan Airlines.In 2011,he received the Othmer Gold Medal for outstanding contributions to progress in science and chemistry.Text StructurePart I(Para.1-2):Traditional views on some leadership traits Part II(Para.3

17、-7):Expectation EffectsPart III(Para.8-11):Placebo EffectsPart IV(Para.12-17):Self-fulfilling PropheciesPart V(Para.18):ConclusionText BWhy Focus-Based Leadership is Important to Huaweis Business StrategyGroup Work:1.What do you know about Huawei?2.Give a brief introduction of Ren Zhengfei.Huawei Te

18、chnologies Co.,Ltd.is a Chinese multinational networking,telecommunications equipment,and services company headquartered in Shenzhen,Guangdong.It is the largest telecommunications equipment manufacturer in the world,having overtaken Ericsson in 2012.In 2017,Huawei became 83rd of Fortune 500 in Fortu

19、ne Magazine.R e n Z h e n g f e i i s a C h i n e s e businessman.He is the founder and president of Huawei Technologies Co.Ltd.,headquartered in Shenzhen,Guangdong.As of October 2017,he has a net worth of US$2.8 billion.Text StructurePart I(Para.1-2):Why is focus-based leadership important?Part II(

20、Para.3-7):Huaweis focus-based leadershipPart III(Para.8):ConclusionKey to Exercises Text AI.B D C C A II.Part A:D C B D B D C A A D Part B:1.be identical to 2.on the verge of 3.pay off 4.self-fulfilling prophecy 5.show through 6.be subject to 7.tap into 8.placebo effect 9.in favor of 10.Pygmalion ef

21、fectIII.B C A D C A B D B A IV.1.另一方面，如果告诉一些人他们会成功，他们将投入更多的时间和精力，因为他们认为付出就有收获。2.医学界一个类似的现象是安慰剂效应，一些认为自己在接受药物或其他治疗的人会有较大的反应，因为他们认为治疗很有效。3.安慰剂效应和期待效应都是自我实现的预言的例子，自我实现的预言指起初有误的某种观点，因为促成了人们的相应行为，进而变成了正确的观点。4.以另人信服的方式展现自信的领导人能获得更多的支持，进而这种自信也从一种姿态变成了现实。因为人们认为该公司会成功并且基于这种看法行事，该公司也就真的成功了。5.正如我和Bob Sutton 合作

22、编写的一本书中所引用的话一样，Grove 认为公司领导们应巧用欺骗为成功创造条件。“这其中有自律也有欺骗。”V.1.It found out that students who had been labeled according to fictitious test results showed increase in their measured IQ over the course of the school year and the effect was particularly pronounced for children in the first and second grade

23、s.2.Expectations have an effect on a persons performance by at least two mechanisms.Negative expectations tend to result in negative performances while positive ones often promote positive performances.3.Leaders must deliver false or bogus information to the targets.They may have to say things they

24、may not believe.4.They activated certain parts of the brain and affected patients levels of endorphins and dopamine.5.Leaders need to display confidence in front of their followers.Sometimes leaders may feel insecure and uncertain but they still need to act in a confident way to motivate their follo

25、wers.Text BI.1.Because their leaders lack priority and focus in their leadership.2.Because he sees his business as a matter of survival and works hard to get the best out of himself and at the same time he stays humble.The focus of his leadership is to help his company survive and he displays a stro

26、ng sense of determination to pursue this priority.3.Huawei focuses on one thing and keeps improving it so that the company gets an advantage over its competitors.And when opportunity comes,Huawei can beat them and quickly grasp the opportunity.4.The central idea in their philosophy to focus on one t

27、hing is that even if you are initially weak,a continuous,powerful focus can make you ultimately very strong.5.His childhood experience teaches him the importance of perseverance and dedication and it also teaches him to stay humble,focused and determined.II.C D B D B Culture TourChinese Culture Tourp Eight Regional Cuisines in ChinaInternational Culture Tourp European FoodPPT模板下载： you!