《商务英语阅读(第4册)》课件Unit 1.pptx
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1、商务英语阅读商务英语阅读 Unit 1 Business Communication If I went back to college again,Id concentrate on two areas:learning to write and to speak before an audience.Nothing in life is more important than the ability to communicate effectively.-Gerald R.Ford,38th President of the United States Welcome to the bus
2、iness world!Text A Role-play Text B Culture Tour 4123Contents5 Case Study Text A Structure analysis Understanding Reproduction Text study Words and expressions Notes to the text Idea sharing WritingTEXT ABusiness English Reading Book Business English Reading Book 4 4 Unit 1 Unit 1Lead-in Q 1 Q 2 Q 3
3、Why is it important for business students to develop good communication skills?Did you ever experience a problem as a result of poor communication?What were the causes of and possible remedies for the problem?What are the effective ways to avoid misunderstanding in cross-cultural communication?Text
4、A Understanding How Culture Affects Communication Structure analysis Controlling Ethnocentrism and Stereotyping(Para.11-16)Comparing Key Cultural Values(Para.5-10)Introduction(Para.1-4).Tips for Minimizing Miscommunication Among Cross-cultural Audiences(Para.17-18)7Comparing Key Cultural ValuesIndiv
5、idualism vs Collectivism8The way of making commentsDirect vs Indirect9Personal RelationshipSimple vs Complex10Walking in a street on weekendsA few vs a crowd11Time for a showerIn the morning vs in the evening12Daily life of old peopleWith a dog vs with a child13LeadershipEqual vs powerNotes to the t
6、ext metric system The system of measurement that uses the metre,the kilogram and the litre as basic units.公制;米制 Most industry has used the metric system for years.Notes to the text the Mother of all battles Events in this story of the“Mother of All Battles,”as Saddam designated the 1991 war,are draw
7、n from primary Iraqi sources,including government documents,video and audiotapes,maps,and photographs captured by U.S.forces in 2003 from the regimes archives and never intended for outsiders eyes.Notes to the text Kal Kan Foods Brand of cat food sold throughout the world.It is owned by the American
8、 company Mars,Incorporated.It is available either as meat-like pieces in cans,pouches,or dry biscuits.Most packaging is a recognisable purple color with a stylized silhouette of a cats head.New words and expressions evasiveness n.intentionally vague or ambiguous 逃避,推诿;模棱两可 The White Houses evasivene
9、ss on the press scandal has suddenly got the press corps wondering what else this administration isnt being straight on.extravagant adj.spending or costing a lot of money,especially more than is necessary or more than you can afford 奢侈的;挥霍的 Would it be too extravagant to buy both?New words and expre
10、ssions ethnocentrism n.belief in the intrinsic superiority of the nation,culture,or group to which one belongs,often accompanied by feelings of dislike for other groups 民族优越感 The purpose of the study is examining how the characteristics which divide the Chinese students into different co-cultures af
11、fect their degree of ethnocentrism.New words and expressionsethnocentrism n.belief in the intrinsic superiority of the nation,culture,or group to which one belongs,often accompanied by feelings of dislike for other groups 民族优越感 The purpose of the study is examining how the characteristics which divi
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