会展英语Unit-1-Preparations-课件.ppt(纯ppt,可能不含音视频素材)
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1、English for Exhibition and ConferencePreparation for ExhibitionsUnit ObjectivesAfter studying this unit,you will learn:As an organizer:how to choose the time for an exhibition;how to choose the venue for an exhibition.As an exhibitor:why attend an exhibition;how to prepare for an exhibition.Part I O
2、rganizers DiaryDuring this period,I will:discuss the time for a new exhibition with colleagues;discuss the venue for a new exhibition with colleagues;write an invitation letter to exhibitors.德国柏林国际会展德国柏林国际会展中心中心2010上海世界博览上海世界博览会会中国国际展览中心中国国际展览中心Task 1 Vocabulary:Look at the pictures.Work with your p
3、artner and write out the complete English names of the exhibition buildings or logos.I.Lead-in Practice香港会议展览中心香港会议展览中心国际展览联盟国际展览联盟(全球展览业协会)(全球展览业协会)上海世博会中国馆上海世博会中国馆Task 1 Vocabulary:Look at the pictures.Work with your partner and write out the complete English names of the exhibition buildings or l
4、ogos.I.Lead-in PracticeI.Lead-in PracticeTask 2 Brainstorming:Match the terms in column A with the definitions in column B.AorganizerexhibitorbuyersponsorcontractorforwardervisitorBsomeone whose job is to choose and buy goods for a large store,someone whose job is to choose and buy goods for a large
5、 store,factory,or shop to sellfactory,or shop to sellsomeone who visits a place or an eventsomeone who visits a place or an eventa person or business that pays money to support an eventa person or business that pays money to support an eventa company that arranges for goods to be transporteda compan
6、y that arranges for goods to be transportedthe person or group who plans and arranges an event or activitythe person or group who plans and arranges an event or activitya person or company whose job is to provide goods or to do work a person or company whose job is to provide goods or to do work for
7、 another person,organization,company etc.at a particular for another person,organization,company etc.at a particular pricepricea person,company,or organization that has made or owns a person,company,or organization that has made or owns something shown in an exhibitionsomething shown in an exhibitio
8、nII.ReadingPassage 1 UFI and Exhibitions tagline:n.a variant of a branding slogan typically used in marketing materials and advertising 标语;口号标语;口号 inherent:adj.existing as an essential constituent or characteristic;intrinsic 固有的;内在的固有的;内在的 pavilion:n.a usually temporary structure erected at a fair o
9、r show for use by an exhibitor 临时搭建的棚架或建筑物临时搭建的棚架或建筑物 outlet:n.a store that sells the goods of a particular manufacturer or wholesaler 出售特定制造商或批发商的货物的商店出售特定制造商或批发商的货物的商店II.ReadingTask 1 Read the text and fill in the form below with the information from the text.UFI(The Global Association of the Exhi
10、bition Industry)Founding timeFounding placeInitial name(French)Number of membersCurrent nameUFI(The Global Association of the Exhibition Industry)Founding time1925Founding placeMilanInitial name(French)Union des Foires InternationalesNumber of members581Current nameThe Global Association of the Exhi
11、bition IndustryII.ReadingTask 1 Read the text and fill in the form below with the information from the text.FairWorld ExpoTrade ShowExpositionEarliest type of market,direct sellingGeneral terms,interaction of buyers and sellers,displaying goods,products and servicesInternational Exposition,special s
12、egment of an exhibitionB-2-B expositionTrade visitorsB-2-C expositionGeneral public as visitorsFairWorld ExpoTrade ShowExpositionEarliest type of market,direct sellingGeneral terms,interaction of buyers and sellers,displaying goods,products and servicesInternational Exposition,special segment of an
13、exhibitionB-2-B expositionTrade visitorsB-2-C expositionGeneral public as visitorsOpen for trade and public visitorsII.ReadingTask 2 Read the text again and fill in the diagram below with the information from the text.II.ReadingTask 2 Read the text again and fill in the diagram below with the inform
14、ation from the text.FairWorld ExpoExhibitionTrade ShowTrade FairExpositionConsumer ShowMixed ShowEarliest type of market,direct sellingGeneral terms,interaction of buyers and sellers,displaying goods,products and servicesInternational Exposition,special segment of an exhibitionB-2-B expositionTrade
15、visitorsB-2-C expositionGeneral public as visitorsOpen for trade and public visitorsII.ReadingPassage 2 A Guide to Successful Exhibition Planning assemble:v.to bring or call together into a group or whole 集合或召集到一起集合或召集到一起 revenue:n.all the income produced by a particular source 收入收入 venue:n.a place
16、for large gatherings 会场会场 publicity:n.the act or process of disseminating information to gain public interest 宣传宣传 sure-fire:adj.bound to be successful or perform as expected 可靠的;一定能成功的可靠的;一定能成功的 seminar:n.a meeting for an exchange of ideas;a conference 研讨会;讨论会研讨会;讨论会 workshop:n.a period of discussi
17、on and practical work on a particular subject,in which a group of people share their knowledge and experience 研讨会;讲习班研讨会;讲习班II.ReadingPassage 2 A Guide to Successful Exhibition Planning II.ReadingTask 1 Read the text and fill in the blanks with the given words according to the context.1.appoint 2.th
18、oughtful 3.anticipated expenses4.venue 5.negotiations 6.interactive workshopsII.ReadingTask 2 Read the text again and answer the following questions.1.What should be included in a budget?All anticipated expenses,funding sources and projected revenue.2.What kind of place is suitable for an exhibition
19、?The site should be located as centrally as possible with regards to your target audience.3.What is the most important thing in planning an exhibition?Publicity is of utmost importance in the planning of an exhibition.A letter of invitation,or invitation letter,is a key business marketing letter tha
20、t is typically used to invite clients or customers to participate in special business events.It generally includes the following key elements:date,venue,and time of the event name of the person or organization sponsoring the event people to be invited type of the social event being held deadline for
21、 application or reply deadline for application or reply directions or a simple map if the location may be difficult to findIII.Sample StudyIII.Sample StudyIII.Sample StudyTask 1 Fill in the form with the information from Sample 1.ItemContentExhibition nameDateVenuePurposes of exhibitionDeadline for
22、booth applicationExhibition featuresIII.Sample StudyTask 1 Fill in the form with the information from Sample 1.ItemContentExhibition nameSfN,The Society for Neuroscience annual meetingDateOct.17-21,2012VenueChicago,IL.Purposes of exhibitionexchange ideas and debut cutting-edge research on the braina
23、nd nervous system;provides your best opportunity to attractnew prospects,introduce new products,and give productdemonstrations to buyers in your fieldDeadline for booth applicationMay 15Exhibition featuresbe ranked as having one of the best exhibit halls;be ranked No.5 inEXPO Magazines Top 25 Medica
24、l Shows listAML Mobiles Limited18,Pretty ParkHyderabadJune 29th,2012Dear Mr.Ram,It makes great happiness and pleasure for me to invite you to the AML Gadgets Expo,to be held in Skyway Exhibition Center,New York from January 14th to 16th,2013.For the convenience of everybody,the timings have been arr
25、anged between 9 00 AM to 8 00 PM.This exhibition is to provide an opportunity for everybody who is interested in AML gadgets to interact with one another.Our new products and demand in worldwide market will also be shown in the exhibition.Please be the part of this exhibition so that we can move to
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