《跨境电商实用英语》课件Unit 5-Chapter 5.pptx
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- 跨境电商实用英语 跨境电商实用英语课件Unit 5-Chapter 跨境电商 实用英语 课件 Unit Chapter
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1、Consumer Habits andCharacteristics of Major Countries(II)跨境电商实用英语 Chapter 5Unit 5 After-sale Services of Cross-border E-commerce跨境电商系列教材Acquire basic knowledge about diverse consumption habits of Italy,Britain and Russia1Acquire basic knowledge about the culture and tradition of Italy,Britain and Ru
2、ssia2Master the language skills of communicating with buyers from Italy,Britain and Russia3Learning GoalsAfter studying this chapter,you are expected to:PART ONEWarming-upPART 1Warming-upWork in group.Look at what the following people say or do and express your own opinions with your group members.T
3、ry to relate to your personal experience.A.Russians are advocating number 7 under the influence of Christian culture.They regard number 7 as lucky,happy and perfect number.Besides,Russians consider it unlucky to celebrate birthdays in advance.PART 1Warming-upB.British buyers are very picky about the
4、 price.They like to bargain and prefer high quality products.They have high requirements for delivery time.If the shipment is delayed without prompt mediation,it may lead to cancellation of the order.PART TWOPassage ReadingPART 2Passage ReadingItalyIn Italy,most online buyers are at the age 18 to 44
5、;55.4%of them are male,and 44.6%are female.The most frequent online shopping time in a day is from 21 to 23.47%are virtual products or services such as paid audio and video resources and tourist services;53%are physical commodities.E-commerce platform is the main shopping channel.International commo
6、n payment is also valid in Italy.Credit cards and PayPal are most popular.Credit cards,in particular,enjoy high popularity and usage rate,with Visa and MasterCard as the main channels.The process of customs clearance in Italy mainly focuses on customs tariff payment and special requirements for spec
7、ial items.Diverse Consumption Habits and Traits of Major Powers(II)PART 2Passage ReadingFor a sample with commercial value,Italy can provide it with tax exemption,on the following four conditions:(1)The sample can be only carried into Italy by the abroad companys representatives for exhibition and d
8、isplay,and is to be exported on time;(2)A certificate of origin signed by a recognized chamber of commerce should be submitted;(3)Proper tariff should be paid in the customs when the sample enters,and the tariff will be returned when the sample is exported;(4)A form in duplicate should be filled in,
9、describing each samples weight and value in detail.When engaging talking,Italians prefer varied gestures and abundant facial expressions,are likely to be highly emotional,and are easily in quite a dispute for trivial things without compromise.Italians are more flexible than Germans,and more enthusia
10、stic than the British.PART 2Passage ReadingBut when negotiating contracts and making decisions,Italians are less emotional but more cautious,and are not likely to take a position in a rush.Meanwhile they value the price,refuse to make a concession in this aspect,and prefer to implement by agent.Due
11、to its history and tradition,Italians are unwilling to pay too much attention to the outside world,nor actively follow the abroad ideas or international conventions.Instead,they have faith in domestic firms,and believe that products made by firms at home are in higher quality,and that there exists c
12、ommonalities between domestic firms and themselves.In this sense,doing business with Italians requires patience in order to convince them that your products are in higher quality and lower price than their domestic products.Another point should be paid attention to is that when engaging in business
13、activities in Italy,you should take political factors into full consideration,and get to know the political background of your business partners,in case of economic loss in its political upheaval.PART 2Passage ReadingBritainBritain belongs to Western Europe.Buyers in Western European countries commo
14、nly prefer quality and pragmatism,value efficiency,and pay close attention to details.They therefore raise high demand for products,and carefully examine the description of products in detail.British buyers not only raise strict request on commoditys quality,but also lay emphasis on its aesthetic fe
15、eling,and demand fine-decorated packaging.British retailers like trial orders.They like to order one or two samples tentatively before placing bulk orders.This suggests not ignoring any small retail order,for a large order might hide behind it.Retail Times in Britain recently indicates that accordin
16、g to the latest published investigation carried out by Macfarlane Packaging,a major British packaging supplier,improper packaging is most unpleasant for online buyers when receive goods during the online shopping.PART 2Passage ReadingAccording to the result of this investigation,25%of the online buy
17、ers complain about the excessively big package or boxes they have received which far exceed the sizes of commodity.Due to the large package,small commodities cannot be delivered as a letter into the mailbox.Thus receivers can only choose expressage or other deliveries,or have to pick up goods in per
18、son in a certain site.In addition,22%online buyers show their upset and disappointment when receiving a broken or damaged package,for a damaged package may result in spoiled commodity inside.Also,the risk of losing packages makes online buyers feel stressed.In the meantime,19%of consumers are dissat
19、isfied with poor protective effect of packaging.In terms of commodities of high quality and low price made in China,the British are fond of Guangdong products,especially household and individual appliances.Household appliances and furniture are in high demand and high purchase rate,and are in highes
20、t reorder rate in exporting to Britain.Mirror,lamps and lanterns also sell in large quantity.Commodities with high value such as television and its peripheral products also witness a large market in Britain.RussiaAs an emerging cross-border e-commerce market,Russian cross-border e-commerce market is
21、 burgeoning.The statistics indicate that the online sales volume of foreign commodities in Russia reached to 4.3 billion US dollars in 2016,compared with 3.4 billion US dollars in 2015.90%of these online trade orders in Russia were for Chinese commodities according to the statistics issued by AKIT i
22、n 2017.Chinese commodities are attracting a large amount of Russian online shoppers with high quality,low price and varied categories.PART 2Passage ReadingPART 2Passage ReadingRussia has a cold climate.Take Moscow,the capital of Russia as an example.Its average temperature per year is 4.9 centigrade
23、,with the coldest January-9.3 centigrade and warmest July 18.2 centigrade.In this sense,considering the large temperature differences in different seasons in Russia,sellers can highlight the keyword“Best Seller of the Season”in the title when publicizing the commodities information online.In additio
24、n,due to the cold winter in Russia,keeping warm outdoors is very important for Russians.In winter,hats,scarves and gloves are necessities there;and Russian women are also fond of fur coats.Same as North China,there are central heating installations indoors in Russia.So in winter,the temperature diff
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