素材模板简洁图表流程图经济市场经管营销专业资料课件.ppt

1、16-Dec-221Generic Blocks,Circles and Arrows-Copy/Paste the Objects Below or Use the Paint Brush on the Formatting Toolbar to Copy Colors onto Other Objects11Standard Dark BlueRGB Code:51-102-153Standard Light BlueRGB Code:222-211-182 GreenRGB Code:153-204-000Preferred Colors116-Dec-222Text Blocks-Ca

2、uses and Effects.Subtitle comes here16-Dec-223Text Blocks-Cause and Effect.Subtitle comes here16-Dec-224Text Blocks-Sequence of Causes and Effects.Subtitle comes here16-Dec-225Text-Sequential Vertical.Subtitle comes here16-Dec-226Text Blocks-Leading to.Subtitle comes here16-Dec-227.Text-Enveloping E

3、lements.Subtitle comes here16-Dec-228Text Blocks-Elements Leading To.Subtitle comes here16-Dec-229Text Blocks-Resulting From.Subtitle comes here16-Dec-2210Text-Interrelations.Subtitle comes here16-Dec-2211Multiple Boxes.16-Dec-2212Logic Tree-Vertical.Subtitle comes here16-Dec-2213Driver Tree-Arrows

4、Showing Trend.Subtitle comes here16-Dec-2214Driver Tree-Arrows Showing Base Trends.Subtitle comes here16-Dec-2215Driver Tree-Moons Showing Base Trends.strongweakSubtitle comes here16-Dec-2216Driver Tree-Text with General Trends.Subtitle comes here16-Dec-2217Driver Tree-Expanded Text.16-Dec-2218Range

5、 of possible outcomesUncertainties.Range of Outcomes.Subtitle comes here16-Dec-2219Standard Table LayoutSubtitle comes hereColumn headingColumn headingColumn headingColumn heading16-Dec-2220Bar Chart-StackedSource:.UnitsCharttitle comes here16-Dec-2221Column Chart-StackedSource:.UnitsCharttitle come

6、s here16-Dec-2222Column Chart-Two StackedSource:.UnitsCharttitle comes hereUnitsCharttitle comes here16-Dec-2223Column Chart-PairedSource:.UnitsCharttitle comes here16-Dec-2224Column Chart-Two PairedSource:.UnitsCharttitle comes hereUnitsCharttitle comes here16-Dec-2225Column Chart-MultipleCountryUn

7、itsCountryCountryCountryCountryCharttitle comes here16-Dec-2226Pie ChartSource:.Charttitle comes here16-Dec-2227Radar ChartCharttitle comes here16-Dec-2228Line ChartSource:.UnitsUnitsStraight LineDotted LineGreen LineCharttitle comes here16-Dec-2229Waterfall ChartUnitsSource:.Charttitle comes here16

8、-Dec-2230Wave ChartEase of ImplementationBenefitsWave 1Wave 2Wave 3Source:.HighHighLowLowInitiativeInitiativeInitiativeInitiativeInitiativeInitiativeCharttitle comes here16-Dec-2231MoonsstrongweakSubtitle comes here16-Dec-2232Traffic LightsNegativeNeutralPositiveSubtitle comes here16-Dec-2233ArrowsP

9、ositiveNeutralNegativeSubtitle comes here16-Dec-2234DonutsCompany A00 01 02 03Company B00 01 02 03Company C00 01 02 03Company D00 01 02 03Criterium.Criterium.Criterium.Criterium.Criterium.Criterium.Criterium.strongweakSubtitle comes here16-Dec-2235TimelineWeek numberStarts on Milestone Milestone Mil

10、estone MilestoneSubtitle comes here16-Dec-2236Value Chains-Loose Arrows.Subtitle comes here16-Dec-2237Value Chains-Touching ArrowsSubtitle comes here16-Dec-2238Interrelated Stages.Subtitle comes here16-Dec-2239Movements.Subtitle comes here16-Dec-2240Circle-Overlapping Arrows.VirtuousViciousSubtitle

11、comes here16-Dec-2241Circle-Integrated Arrows .VirtuousViciousSubtitle comes here16-Dec-2242Closed Loop.Subtitle comes here16-Dec-2243Process Ending in a Closed LoopSubtitle comes here16-Dec-2244Wheel of FortuneSubtitle comes here16-Dec-2245Puzzle-Four Pieces Fitting TogetherSubtitle comes here16-De

12、c-2246Puzzle-Five Pieces Fitting TogetherSubtitle comes here16-Dec-2247Puzzle-Pieces Not Fitting TogetherSubtitle comes here16-Dec-2248Puzzle-Pieces Might Fit TogetherSubtitle comes here16-Dec-2249Circles of InfluenceSubtitle comes here16-Dec-2250Circles-OverlappingSubtitle comes here16-Dec-2251Expa

13、nsion.Subtitle comes here16-Dec-2252CubeSubtitle comes here16-Dec-2253FunnelsSubtitle comes here16-Dec-2254Building blocksSubtitle comes here16-Dec-2255Spectrum.LowHighSubtitle comes here16-Dec-2256Balance.Subtitle comes here16-Dec-2257Cross.Subtitle comes here16-Dec-2258Pyramid.Subtitle comes here1

14、6-Dec-2259Historyxxxxx2005Subtitle comes here16-Dec-2260Trackers-Place in Top Right Corner of SlideSubtitle comes here16-Dec-2261Strategy Development-The LoopCAPITAL MARKETMANAGED PERFORMANCEStrategy ExecutionStrategy FormulationDynamic StrategyCOMMERCIAL MARKETSTRUCTURE&RESOURCES Strategic Position

15、Strategic PositionCompetitive PositionMarket AttractivenessScope&ContextStrategic Issues InsightValue CreationFinancial PositionGrowthEconomic ProfitabilityCritical Success Factors&Key Performance Indicators Performance Monitoring&Incentive CompensationOrganizational ArchitectureProjects&ResourcesCh

16、osen StrategyScenarios&OptionsCreativity Subtitle comes here16-Dec-2262Backward Strategic Planning FrameworkTIMEGOALActions driven by strategyWhere are we now?Mission:Why are we in business?Values:What are our enduring principles and beliefs?Vision:Where do we want to be in 2010?Strategy:How do we g

17、et there?Subtitle comes here16-Dec-2263Incremental versus Dynamic Strategic Planning FrameworkVersusIncremental Planning ProcessDynamic Strategic Planning ProcessIncrementalismOne reason why companies stagnateTIMEGOALWhere weare now?Actions taken in response to circumstancesWhere can we be next year

18、?FocusOne reason why companies growTIMEGOALActions driven by strategyWhere are we now?Vision of where we need to be five years from now16-Dec-2264Strategic Disciplines.Subtitle comes here16-Dec-22The Corporate ColorsBLACKRed:0Green:0Blue:0Cream Red:247Green:242Blue:208Burgundy Red:125Green:12Blue:0G

19、ray Red:167Green:158Blue:153Sandstone Red:208Green:166Blue:96Sapphire Red:7Green:47Blue:103Olive Red:52Green:67Blue:22Plum Red:54Green:5Blue:46PRIMARY PALETTESECONDARY PALETTE16-Dec-22The Corporate Colors(former KPMG)Used When NecessaryBLACKRed:0Green:0Blue:0Cool Gray2 Red:234Green:235Blue:231Cool G

20、ray Red:209Green:215Blue:199Blue Red:54Green:90Blue:16816-Dec-22Action/reactionActionsReactions16-Dec-22Action/reactionActionsReactions16-Dec-22Action/reaction16-Dec-22Action/reaction16-Dec-22Against the tide/with the tideAgainst the tideWith the tide16-Dec-22Balance/imbalance16-Dec-22Balance/imbala

21、nce16-Dec-22Chances/risks16-Dec-22Change of directionMoment of directional change16-Dec-22Circulation(2 factors)16-Dec-22Circulation(3 factors)16-Dec-22Circulation(4 factors)16-Dec-22Circulation(5 factors)16-Dec-22Circulation(6 factors)16-Dec-22Circulation(7 factors)16-Dec-22Circulation(8 factors)16

22、-Dec-22Conflict16-Dec-22Conflict16-Dec-22DivergentDirection 2Company 3Direction 1Direction 3Company1Company216-Dec-22Consequences(5)16-Dec-22Consequences(4)16-Dec-22Consequences12345616-Dec-22Cooperation16-Dec-22Dead end16-Dec-22Dependance16-Dec-22Development/Growth16-Dec-22Development/GrowthStep 1S

23、tep 2Step316-Dec-22Development/Growth16-Dec-22Development/GrowthRevisionsRevisionsRevisionsRevisionsPilot LocationLocation ALocation BLocation C16-Dec-22TommorrowTodayTimeValueAddedDevelopment/Growth16-Dec-22Development/Growth16-Dec-22Development/Growth16-Dec-22Development/Growth16-Dec-22Change16-De

24、c-22Direction16-Dec-22Factors(2)16-Dec-22Factors(3)16-Dec-22Factors(3)16-Dec-22Factors(3)16-Dec-22Factors(4)16-Dec-22Factors(4)16-Dec-22Factors(4)16-Dec-22Factors(4)16-Dec-22Factors(4)16-Dec-22Factors(6)16-Dec-22Factors(6)16-Dec-22Factors(8)16-Dec-22Factors(5)1542316-Dec-22Factors(3)l l l 16-Dec-22l

25、 l l l Factors(4)16-Dec-22Factors(5)ll l l l 16-Dec-22Content(3)lll16-Dec-22Factors16-Dec-22Factors16-Dec-22Value Dynamic16-Dec-22Feedbackl l 16-Dec-22Feedbackl 16-Dec-22Feedback16-Dec-22Feedback16-Dec-22Feedback16-Dec-22Filterl l 16-Dec-22FilterInitial situation1.Criterion2.Criterion3.CriterionResu

26、lt16-Dec-22Flexibility16-Dec-22Focus expansiontt16-Dec-22Harmony16-Dec-22Impact.16-Dec-22Influence(1 factor)l 16-Dec-22Influence(2 factors)l l 16-Dec-22Influence(2 factors)16-Dec-22Influence(4 factors)16-Dec-22Influence(6 factors)16-Dec-22Influence(6 factors)16-Dec-22Input/outputlll.lll.16-Dec-22Mat

27、rix16-Dec-22Matrix16-Dec-22Measures plan planned activitiesOverview:ActivitiesWk.Wk.Wk.Wk.Wk.Wk.Wk.Wk.Wk.Wk.Commentsll16-Dec-22Measures plan planned measuresActivity:As of:Objective:Results:Responsible:Support:Measures:.lll16-Dec-22Measures plan planned individual stepsMeasure:.No.As of:1.Individual

28、 stepsResponsibleSupportForm of resultStartDura-tionDead-linePro-jectCom-pleted.16-Dec-22Mutuality16-Dec-22l l Mutuality16-Dec-22Obstacle16-Dec-22Obstacle16-Dec-22Option12316-Dec-22Option123416-Dec-22Plus/minus16-Dec-22Plus/minusll+16-Dec-22Plus/minusll16-Dec-22Portfolio+16-Dec-22Portfolio+16-Dec-22

29、Pressure16-Dec-22Continuous planning and forecasting16-Dec-22PrioritizationPrioritization16-Dec-22Process16-Dec-22Process12341234516-Dec-22Process decreaselllll1234516-Dec-22Process increaselllll1234516-Dec-22ProjectPhase IlPhase IIlPhase IIIl16-Dec-22Project weeks weeksPhase IPhase IIlll4312l16-Dec

30、-22Project procedurePhasesTime requiredProject features.Phase I.Phase II.Phase III.weeksweeksweeksllll123416-Dec-22Puzzle16-Dec-22Puzzle(for color presentations)16-Dec-22Puzzle3 parts123To apply color,ungroup the object,then regroup it afterwards=16-Dec-22Redesignlll16-Dec-22Redesign16-Dec-22Resista

31、nce.16-Dec-22Rethink16-Dec-22Separationlll16-Dec-22Separation.l16-Dec-22Separationl.ll16-Dec-22Storyboardllllll16-Dec-22Strengths/weaknessesStrengthsWeaknessesWeaknessesStrengthslll.llllll.llTodayTomorrow16-Dec-22Target(1 factor)l16-Dec-22Target(3 factors)lll16-Dec-22Text blocks(5)l.l.l.l.l.16-Dec-2

32、2Text blocks(5).l.l.l.l.l.16-Dec-22Text blocks(3+4).lllllllll.lll16-Dec-22TimetableWkMonth.Issuesl16-Dec-22Value-added chainSupplierCustomerDevelopmentProductionSalesDistributionCompany16-Dec-22Waste of resources problemProblem 3Problem 1Problem 2Problem 416-Dec-22Waste of resources solutionSolution

33、 to problem 3Solution to problem 1Solution to problem 2Solution to problem 416-Dec-2216-Dec-22Project 概概 念念 设设 计计实实 施施工作目标：工作目标：16-Dec-22Matrix&Steps16-Dec-22信息系统管理数据业务流程管控模式信息系统管理数据业务流程管控模式Matrix16-Dec-22Project16-Dec-22High-level Flow Chart16-Dec-22Factors&Matrix16-Dec-22Matrix16-Dec-22Delivery Mo

34、del16-Dec-22BusinessLabourAvg$Cost/FTEPresenceFlexibilityRiskUK3132Ireland3936France1396Germany1396Netherlands3999India9915Central Europe9111Scoring Methodology:Low 200 FTE1Medium$41-$82 K/head76-200 FTE3High$82 K/head75 FTE9LowMedHighHighSavings Opportunity Implementation RiskLowMedExcluded Due to

35、Labor Costs and/or Labor Law InflexibilityNo Savings;Current Operations Maintained;Not A Proposed SSE LocationIndia added back in due to Financial ServicesCompany strategy9Research16-Dec-22DevelopmentHighHighLow16-Dec-22nWeb ReportingnProvide Self ServicenVirtual ClosenKPI ReportingnROI PortfolionIn

36、tangible Asset Management StrategiesMulti-trends DevelopmentValue Creatione-FinanceMaximizemarket capLeverage stock as currencyfor growthLower costs,capitalize on information flowCreate profitablerevenue opportunitiesSTAKEHOLDERSASSETSCUSTOMERSSUPPLIERSne-Purchasing&Buying ConsortiumsnStrategic Cost

37、ingnOnline PaymentnPartner Alliance ManagementnDynamic Purchase AnalysisSupply ChainnCreate Equity Partnerships with SuppliersnDrive Performance with Employee OptionsnDynamic Acquisition,Spin-off StrategiesReinvestmentnProvide Instant Online Financing AlternativesnRevenue ManagementnEnable Electroni

38、c Billing,PaymentnWeb-enable Customer,Service Line ProfitabilitynDevelop Common Analytical PlatformRevenue Chain16-Dec-22Steps16-Dec-22Cycle16-Dec-22Shared Services16-Dec-22ComparePastFuture16-Dec-22T E C H N O L O G YBetter Practice Finance Process Model16-Dec-22Prioritization SampleHighLowHighLow1

39、6-Dec-22Activity mapsVoiceFilms/ProgrammingMusicVideo conferenceRich MediaNewsInteractiveE-mailInformation TransactionsGamesMedia/PublishingCorporateCommunicationsAdvertisingPublishingExhibitionBrowsersE-comm.toolsSearchenginesAppn hosting toolsUser ApplicationsEnterprise appnsContent-specific appsS

40、trmgmediaCachgNetwk mgmtMetrgMiddlewareBIlling“WalledGarden”Open Portal“WalledGarden”Open Mobile PortalFixed ASPISP FixedISP MobileInternlBackboneBandwthTradingNational BackboneColocn/HotellingNetwork ProvisionSwitching/routingCo-axCopperFibreSwitchesand RoutersNetwork Equipment and InfrastructureHo

41、stingRights ofWaySat.PSTN/ISDNDial-upCableFixed Network ServicesCo-ax2.5GMobile3G2GWeb sitesMobileHandsetsPDAsFixedHandsetsTVsDevicesSpecialistDevicesOperatingSystemsSpecialistLocal AppsApplicationsLocalMiddlewareSet top boxW-ASPASPMultiplexersFixed Netwk Eqpmt InfrastructurexDSLRadioFibreCurrent ar

42、ea of activityMwaveHSIGPRSASPEData Traditional offline mediaKey areas of future activity-owned or as part of an alliance16-Dec-22Capability assessment01234EXNBW16-Dec-22AssessmentFinancialHumanPhysicalBrandCultureReputationSupportCommercial&MarketingAsset operationsAsset optimisationRegulation&polit

43、icalCustomer operations16-Dec-22FlowSource:FSI project,1998Service requirement identifiedEase of contact for enquiryInitial contact enquiryMarketing material Payment alternativesAccount set upNo additional chargesNo billing enquiries required16-Dec-22SegmentationIrregularRiskaverseRegularxxxxxxxxxxx

44、xxxxxxxxxxxxxxxxxxxx16-Dec-22Segmentation(2)4.8%707580859095100150200250300350400450Retention(%)Lifetime NPV100mYoungWealthyMid-WealthyRetired saversMid-AffluentYoungAffluentStudents16-Dec-22Segmentation(3)Segment by:low relevancehigh relevance16-Dec-22Dupont Analysis(1)Margin(Marketing efficiency)P

45、ATSalesXSalesAssetsXAssetsDebt+EquityXDebt+EquityEquityXPAT-dividendPATAsset turnover(Production efficiency)Capital leverageEquity leverageRetention ratioROA(operating efficiency)ROC(capital efficiency)ROE(equity efficiency)Equity growth rate(sustainable growth)16-Dec-22Dupont Analysis(2)ROCprofitca

46、pital employedexceptionalfixed assetsrevenuecostsworking capitalvolumedebtorspricecreditorsunit coststockfixed costsfixed assetsmarket sharemarket sizemarket growthindustry competitorssuppliersbuyers substitutespotential entrants16-Dec-22Growth Share MatrixABFDEGC=$30 million salesBusiness UnitsProd

47、uct-Markets252015105010 x5x3x2x1x0.5x0.3x0.2xRelative Market ShareMarket Growth(%)Cash CowStarDogQuestion16-Dec-22Growth Spread MatrixCompany A vs.Selected PeersMost Recent FYECFROI-CoCHistorical Real Asset Growth10%5%0%-5%-10%10%5%0%-5%-10%Company CCompany BCompany DCompany FCompany ACompany GCompa

48、ny HCompany E=$1 Billion Inflation Adjusted Gross Assets16-Dec-22Market Definition020406080100%Levels of market-Demand sidePercentUK population Total PopulationPenetrated marketQualified available marketAvailable marketPotential marketServed market16-Dec-22Partnering MapsCurrent capabilityHighLow“Mu

49、st have”“Nice to have”“Nice to have”“Dont want”HighLowPotential for building customer intimacy16-Dec-22Portfolio MatrixEase of implementationFinancial attractivenessNPV 2002-2006(m)Attractiveness vs.ease of implementationLowSmart order routingBack-office outsourcingTrade cost analyticsCorporate acti

50、onsNPV 2002-200620m200High1015Overallproposition56 million5OMSBasicpropositionInherently attractiveInherently unattractive16-Dec-22Risk MatrixNote:The bubble size represents the potential financial impact Key Risks falling under the following categories:LowHighMediumManageable riskMitigation/Negotia