物流专业英语-Unit-7-E-business-and-its-application-in-logistics-第三版新编课件.ppt（纯ppt,可能不含音视频素材）

1、物流专业英语教程电子教案Unit 7E-business and its application in logistics电子商务及其在物流中的应用授课日期_年_月_日授课教师授课专业/班级_专业_班级讲授单元Unit 7单元讲授时长二学时讲授内容物流术语、课文、课堂练习教学任务：p掌握本单元的物流专业术语p掌握本单元的核心概念p熟悉本单元的常用物流英语表达法p熟悉本单元的物流流程第一部分 Section 1本单元核心术语Core terms u digitalized transaction 数字化交易uvendor quotation system 卖方报价系统u capacity 容量，

2、生产量u advantage of scale 规模优势第二部分 Section 2本单元核心概念Core concepts What is e-business?什么是电子商务？E-business,or e-commerce,refers to the processing of business transactions via electronic means and with digitalized data.电子商务电子商务，又称为e-commerce,是指通过电子手段并用数字数据来处理商业交易。课堂教学之Step 1 单词领读单词领读由教师当堂领读生词由教师当堂领读生词纠正学生的

3、发音纠正学生的发音领读完之后给学生留出领读完之后给学生留出5分钟的分钟的时间来温习单词。时间来温习单词。课堂教学之Step 2 重点内容重点内容掌握核心术语掌握核心术语学习时间学习时间5分钟分钟课堂教学之Step 3 难点学习难点学习理解并背诵核心概念理解并背诵核心概念学习时间学习时间5分钟分钟课堂教学之Step 4 课文学习课文学习理解课文的意思理解课文的意思对难句进行语法和结构讲解对难句进行语法和结构讲解学习时间学习时间30分钟分钟课文学习提示：教师在讲解课文时，除对课文教师在讲解课文时，除对课文进行翻译之外，还要顺带讲解进行翻译之外，还要顺带讲解一下难句的语法结构。一下难句的语法结构。E

4、-business and its application in logistics电子商务及其在物流中的应用What is e-business?E-business,or e-commerce,refers to the processing of business transactions via electronic means and with digitalized data.电子商务，又称为e-commerce,是指通过电子手段并用数字数据来处理商业交易。This data can be texts,images,sound,video or the combination th

5、ereof,which are transmitted over either open networks like the World Wide Web,or over closed networks like the Intranet and Extranet.该数据可以是文本、图形、声音、视频或其结合体，可以在类似于万维网（World Wide Web）的开放式上网络上传输，或者在类似于企业内部网和企业外部网的封闭式网络上传输。E-business is widely applied in business transactions,and in logistics as well.It

6、 is estimated that 25%of business in China is now e-based and with steady growth.电子商务广泛地用于商业交易中，也用于物流中。据估计，在中国有25%的业务是基于电子商务手段的，并且还在稳步增长。图1是基于电子商务的卖方报价系统。E-based vendor quotation system电子商务供应商报价系统Figure 1:an e-based vendor quotation systemE-business,the output of information and networks of the 20th

7、 century,has drawn peoples attention extensively thanks to its ever-changing development.Any one transaction in e-business contains a number of primary“flows”,namely flows of information,business,finance and goods.电子商务是二十世纪信息化、网络化的产物，由于其日新月异的发展，已广泛引起了人们的注意。电子商务中的任何一笔交易，都包含着以下几种基本的“流”，即信息流、商业流、资金流和物流

8、。E-business marks a fundamental revolution of the business sector.However,its development in China is way farther than expected,and the lagging of logistics capacity is one of the major reasons.电子商务标志着一场商业领域的根本性革命，然而，它在中国的发展的实际情况却远没有预想中的那样好，其中物流能力的滞后是一个重大的原因。Logistics is closely related to e-busines

9、s;the latter definitely has a huge impact on the former.The future development of logistics will be tightly inseparable from e-business.物流与电子商务的关系极为密切,毫无疑问，后者对前者的影响也极为巨大。物流在未来的发展与电子商务的影响是密不可分的。What are the features of logistics in e-business?In comparison with the conventional logistics system,the e

10、-based logistics system has the following features:与传统物流系统相比，电子商务下的物流系统具有以下特征：The whole system is infinitely openInformation management is fulfilled in all nodes of logisticsThe information flow plays the role of directing and integrating in the logistics processThe system has apparent advantages of

11、 scale整个系统具有无限的开放性 物流节点普遍实行信息化管理 信息流在物流过程中起引导和整合作用 系统具有明显的规模优势 What are the requirements of e-based logistics?While upgrading the logistics performance,the e-based logistics system also poses specific requirements to each links of logistics operation in a full dimension in that：在提升物流绩效的同时，电子商务下物流系统也

12、对物流运作的各个环节提出了全方位的具体要求，表现在：e-based logistics requires that the level of logistics operation be uplifted-standardization,informatione-based logistics requires that the capability of speedy response be elevated-high speed,systemization 电子商务物流系统要求提高物流的运作水平标准化、信息化 电子商务物流系统要求提高物流的快速反应能力高速度、系统化e-based logi

13、stics requires that the logistics dynamic scheduling capacity be improved-individuality,flexibilitye-based logistics requires that the status of logistic running be transformed-socialization,globalization 电子商务物流系统要求提高物流动态调配能力个性化、柔性化电子商务物流系统要求改变物流的经营形态社会化、全球化How e-business impacts logistics电子商务对物流的影响

14、E-business changed the philosophy of traditional logistics.The concept of traditional logistics mainly refers to the physical movement of goods from the supplier to the demanding party,including packing,handling,storage,transit,distribution and so on.电子商务改变了传统的物流观念电子商务改变了传统的物流观念传统的物流概念主要是指将商品由供应者向需求

15、方的物理性移动，包括包装、搬运、储存、运输、配送等过程。Along with the development of e-business and its extensive application in logistics,profound changes have taken place with regard to the concept of logistics.Logistics nowadays is not only limited to movement of goods,but also includes transfer and exchange of information

16、.E-business created a virtual space for logistics,through which various functions of logistics are all embodied in virtualized means.随着电子商务的发展及其在物流行业中的广泛应用。物流的概念发生了深刻的变化。如今物流不仅局限于商品的运动，而且包括信息的传递、交换等过程。电子商务为物流创造了一个虚拟的空间。物流的各种功能都可以通过虚拟化的方式表现出来。E-business will change the operation pattern of logisticsI

17、n the links of traditional logistics,information flow and goods flow are both transferred layer by layer,owing to the constraints of communication means and management mode.In this mode,information travels from supplier to manufacturer,and then to distributor and customer in the final step.电子商务将改变物流

18、的运作模式电子商务将改变物流的运作模式在传统的物流环节中，由于受到通信手段和管理模式的限制，信息流和物流都是逐层传递的。在这种模式下，信息是从供应商到制造商再到分销商最后到用户。In the practical application of e-business,the parties concerned can get hold of timely and accurate information on sales and customer via the web and organize production and delivery of the product to retailers

19、 based on the acquired information.In this way,real-time control and rationalization of logistics can effectively be realized.在电子商务的实际运作过程中，有关各方可以通过网络及时准确地掌握产品销售信息与顾客信息。并按所获得信息组织产品生产和对零售商供货，这样就可以有效地实现对物流的实时控制，实现物流的合理化。E-business will promote the improvement of logistics infrastructureAlong with the

20、globalization of e-business,it is required that the logistics sector improves its traffic/transportation networks,communication networks and other aspects of the infrastructure.In the meanwhile,the advantage that e-business carries will find it hard to play its part in full if devoid of an effective

21、,rational and smooth logistics system.电子商务将促进物流基础设施的改善电子商务将促进物流基础设施的改善随着电子商务全球化，要求物流业改善交通运输网络、通讯网络等方面的基础设施。同时没有一个有效、合理的、畅通的物流体系，电子商务所具有的优势也难以得到充分发挥。以上内容为第一学时第一学时内所应完成的内容课堂教学之Step 5 阅读材料阅读材料提示：这部分内容由教师指：这部分内容由教师指导，学生自学。以提高学生的导，学生自学。以提高学生的自主学能力。自主学能力。Dell Computers e-business processDell Computers e-b

22、usiness process戴尔电脑的电子商务流程戴尔电脑的电子商务流程Dell is the second biggest supplier in the commercial desktop PC market.Its sales amount increases progressively by 40%per annum,twice as much as the average growth rate in the same sector.Dells sales exceed$2 m daily and all its sales are conducted via the Inter

23、net or the companys Intranet.Dell keeps in its routine operation an inventory of only two weeks,as compared to the standard level of 60 days inventory in the same sector).戴尔公司是商用桌面PC市场的第二大供应商，其销售额每年以40%的增长率递增，是该行业平均增长率的两倍。戴尔公司的日销量超过200万美元，而其销售全是通过国际互联网和企业内部网进行的。在日常的经营中，戴尔公司仅保持两个星期的库存，而行业的标准是60天。In p

24、ractical running of the enterprise,actualizationactualization of e-business can indeed remove some intermediate intermediate linkslinks in the sales process and create the briefest distribution channel.在企业的实际经营中，电子商务的实现的确可以取消销售过程中的某些中间环节，并可以构造一条最简短的流通渠道。In Dells direct sales website,an interface is

25、provided for consumers to trace and enquire the status of his ordered product.With this the consumer can enquire the whole-range status of the purchased product from issue of order till delivery into his hands.Dell adopts customized sale to any consumers(individuals/companies/organizations)and its l

26、ogistics services are also implemented accordingly in conformity to this sales tactic.在戴尔的直销网站上，提供了跟踪和查询消费者订货状况的接口，供消费者查询已订购的商品从发出订单到送到消费者手中全过程的情况。戴尔对待任何消费者(个人、公司或单位)都采用定制的方式销售，其物流服务也配合这一销售政策而实施。1.Order Processing Dell receives the customers order in this step.The consumer may order the PC by dialin

27、g Dells 800 toll-free telephone number or go to Dells on-line shop to place the order.Only orders with confirmed finalized payment can automatically generate orders for parts and components and shift to the production database for next-step operation.1订单处理订单处理 在这一步，戴尔接收消费者的订单，消费者可以拨打800免费电话或通过戴尔的网上商

28、店进行网上订货。只有确认支付完款项的订单才会立即自动生成零部件的订货并转入生产数据库中，进行下一步作业。2.Pre-production From receipt of order till commencement of production,there is a period of waiting for getting available parts and components,this is known as pre-production.In general,Dell has to decide on a lead time of ordering,namely the time

29、of waiting for the parts and delivery of goods into the consumers hands.Dell will,in confirming the ordered product,inform the consumer of the lead time.2预生产 从接收订单到正式开始生产，有一段等待零部件到货的时间，这段时间叫做预生产。一般来说，戴尔要确定一个订货的前置时间，即需要等待零部件并且将订货送到消费者手中的时间，该前置时间在戴尔确认订货时会告诉消费者。3.3.Getting the accessories ready When th

30、e order is switched to the production unit,it will allocate parts and components and arrange time for installation as per the quantity and model as specified in the order.3 3配件准备配件准备。当订单转到生产部门时，生产部门将按照订单所规定的数量及型号，调配零部件，安排安装时间。4.Setup The technicians assemble into a PC the parts and components convey

31、ed from the assembly line and then proceed to the testing process.4配置配置 技工将装配线上传来的零部件组装成计算机，然后进入测试过程。课堂教学之Step 6 课堂练习课堂练习提示：这部分内容由教师指：这部分内容由教师指导，学生自学。以提高学生的导，学生自学。以提高学生的自主学能力。自主学能力。1.Answer the following questions in English:1.Answer the following questions in English:1.What is e-business?E-business

32、,or e-commerce,refers to the processing of business transactions via electronic means and with digitalized data.2.What sort of data can be transmitted in e-business?This data can be texts,images,sound,video or the combination thereof,which are transmitted over either open networks like the World Wid

33、e Web,or over closed networks like the Intranet and Extranet.3.What are the features of logistics in e-business?In comparison with the conventional logistics system,the e-based logistics system has the following features:The whole system is infinitely openInformation management is fulfilled in all n

34、odes of logisticsThe information flow plays the role of directing and integrating in the logistics process4.What are the requirements of e-based logistics?While upgrading the logistics performance,the e-based logistics system also poses specific requirements to each links of logistics operation in a

35、 full dimension in that e-based logistics requires that:the level of logistics operation be uplifted-standardization,informationthe capability of speedy response be elevated-high speed,systemization the logistics dynamic scheduling capacity be improved-individuality,flexibilitythe status of logistic

36、 running be transformed-socialization,globalization 2.Put the following words or phrases into 2.Put the following words or phrases into Chinese:Chinese:1.business transaction 2.electronic means3.digitalized data 4.transmit5.World Wide Web6.open networks7.closed networks8.Intranet9.Extranet10.e-based

37、 vendor quotation system11.infinitely open12.nodes of logistics1.业务交易2.电子方式3.数字化数据4.传输，传播5.万维网6.开放式网络7.封闭式网络8.企业内部互联网，内网9.企业外部互联网，外网10.电子商务供应商报价系统11.无限开放12.物流节点 3.Put the following words or 3.Put the following words or phrases into English:phrases into English:1.规模优势2.物流绩效3.全方位4.标准化5.快速响应6.系统化7.动态调配

38、能力8.个性化9.灵活性10.物流状况11.社会化12.全球化13.信息流14.商流15.金流1.advantages of scale2.logistics performance3.full dimension4.standardization5.speedy response6.systemization7.dynamic scheduling capacity 8.individuality9.flexibility10.the status of logistic11.socialization12.globalization13.information flow14.business flow15.finance flow E-based vendor quotation system电子商务供应商报价系统Figure 1:an e-based vendor quotation system创建 报价查看 现货输入 产品确定并 维持状况给 客 户 发 送 报 价 产品创建 活动监督报 价状态系统检查现货状况卖方卖方E-based vendor quotation system电子商务供应商报价系统Figure 1 An e-based vendor quotation system图1 电子商务供应商报价系统以上内容为第二学时第二学时内所应完成的内容The End