管理学学习：chapter05课件.ppt

1、 Lecturer Zhang X13710600601 Discuss what it means to be socially responsible and what factors influence that decision Explain green management and how organizations can go green Discuss the factors that lead to ethical and unethical behavior Describe managements role in encouraging ethical behavior

2、 Discuss current social responsibility and ethics issuesFrom Obligation to Responsiveness to Responsibility Social Obligation社会义务社会义务-the obligation of a business to meet its economic and legal responsibilities and nothing more.Social Responsiveness 社会响应社会响应-when a firm engages in social actions in

3、response to some popular social need.Social Responsibility 社会责任社会责任-a businesss intention,beyond its legal and economic obligations,to do the right things and act in ways that are good for society.社会义务、响应和责任社会义务、响应和责任 国家标准要求玩具成品所含汞不能超过国家标准要求玩具成品所含汞不能超过50单位。下列单位。下列公司的做法分别属于？公司的做法分别属于？某公司建立严格的产品质量检测体系

4、，保障产品含汞量不超某公司建立严格的产品质量检测体系，保障产品含汞量不超过过50单位。单位。某公司采用了一种新型涂料用于玩具生产，这种涂料不但不某公司采用了一种新型涂料用于玩具生产，这种涂料不但不含汞，而且还不含有我国居民越来越关注、目前国内尚无规含汞，而且还不含有我国居民越来越关注、目前国内尚无规范标准的范标准的”邻苯二甲酸酯邻苯二甲酸酯”。某公司向汶川地震灾区捐款某公司向汶川地震灾区捐款100万。万。Copyright 2010 Pearson Education,Inc.Publishing as Prentice HallThe Classical View古典观点古典观点 Manag

5、ements only social responsibility is to maximize profits(create a financial return)by operating the business in the best interests of the stockholders(owners of the corporation).Expending the firms resources on doing“social good”unjustifiably increases costs that lower profits to the owners and rais

6、es prices to consumers.The Socioeconomic View 社会经济学观点社会经济学观点 Managements social responsibility goes beyond making profits to include protecting and improving societys welfare.Corporations are not independent entities responsible only to stockholders.Firms have a moral responsibility to larger societ

7、y to become involved in social,legal,and political issues.“To do the right thing”矿企的社会责任矿企的社会责任 中国平均每天死于矿难的人有多少？请百度中国平均每天死于矿难的人有多少？请百度一下。一下。请举例说明矿企业承担社会义务、响应和责请举例说明矿企业承担社会义务、响应和责任的行为任的行为 请分别以古典观点和社会经济学观点，解释请分别以古典观点和社会经济学观点，解释矿企应承担的社会责任。矿企应承担的社会责任。何祚庥院士何祚庥院士:“矿工矿工,谁叫你不幸生在了中国谁叫你不幸生在了中国!”!”你如何评价？你认为应该如

8、何解决矿难你如何评价？你认为应该如何解决矿难问题。问题。Copyright 2010 Pearson Education,Inc.Publishing as Prentice Hall58Exhibit 5-1:Arguments For and Against SocialResponsibilityGreen Management and Sustainability Social Screening 社会屏社会屏障障-applying social criteria(screens)to investment decisions.Green Management 绿绿色管理色管理-man

9、agers consider the impact of their organization on the natural environment.How Organizations Go Green Legal(or Light Green)Approach-firms simply do what is legally required by obeying laws,rules,and regulations willingly and without legal challenge.Market Approach-firms respond to the preferences of

10、 their customers for environmentally friendly products.Stakeholder Approach-firms work to meet the environmental demands of multiple stakeholdersemployees,suppliers,and the community.Activist Approach-firms look for ways to respect and preserve the environment and be actively socially responsible.Ex

11、hibit 5-2:Green ApproachesManagers and Ethical Behavior Ethics 道德（伦理）道德（伦理）-principles,values,and beliefs that define right and wrong behavior.Values价值观价值观-basic convictions about what is right and wrong.Personality Variables Ego Strength自我强度自我强度-a personality measure of the strength of a persons co

12、nvictions.Locus of Control 控制点控制点-a personality attribute that measures the degree to which people believe they control their own fate.Exhibit 5-3:Factors that Determine Ethical and Unethical BehaviorMoral Development A measure of independence from outside influences Levels of Individual Moral Devel

13、opment Preconventional level 前习俗前习俗 Conventional level 习俗习俗 Principled level 原则原则 Stage of moral development interact with:Individual characteristics The organizations structural design The organizations culture The intensity of the ethical issueExhibit 5-4:Stages of Moral DevelopmentStructural Vari

14、ables Organizational characteristics and mechanisms that guide and influence individual ethics Examples include:Performance appraisal systems Reward allocation systems Behaviors(ethical)of managersOrganizations Culture Values-Based Management 基于价值观基于价值观-an approach to managing in which managers esta

15、blish and uphold an organizations shared values.The Purposes of Shared Values Guiding managerial decisions Shaping employee behavior Influencing the direction of marketing efforts Building team spirit The Bottom Line on Shared Corporate Values An organizations values are reflected in the decisions a

16、nd actions of its employeesIssue Intensity问题强度问题强度 Characteristics determine issue intensity or how important an ethical issue is to an individual:greatness of harm,consensus of wrong,probability of harm,immediacy of consequences,proximity to victim(s),and concentration of effect.Exhibit 5-5:Ethical

17、 IntensityEthics in an International Context Ethical standards are not universal Social and cultural differences determine acceptable behaviors.Foreign Corrupt Practices Act It is illegal to corrupt a foreign official,yet“token”payments to officials are permissible when doing so is an accepted pract

18、ice in that country.Exhibit 5-6:Ten Principles of the UN Global CompactEncouraging Ethical Behavior1.Hire individuals with high ethical standards.2.Establish codes of ethics and decision rules.3.Lead by example.4.Set realistic job goals and include ethics in performance appraisals.5.Provide ethics t

19、raining.6.Conduct independent social audits.7.Provide support for individuals facing ethical dilemmas.2022-10-3252022-10-326Code of Ethics道德规范道德规范 Code of Ethics-a formal statement of an organizations primary values and the ethical rules it expects its employees to follow.Exhibit 5-7:Code of EthicsE

20、xhibit 5-7:Code of Ethics(cont.)The Value of Ethics Training Can make a difference in ethical behaviors Increases employee awareness of ethical issues in business decisions Clarifies and reinforces the organizations standards of conduct Helps employees become more confident that they will have the o

21、rganizations support when taking unpopular but ethically correct stancesExhibit 5-8:A Process for Addressing Ethical DilemmasPromoting Positive Social Change Whistle-Blower内部举报人内部举报人-individuals who raise ethical concerns or issues to others.Social Entrepreneur 社会企业家社会企业家-an individual or organizati

22、on who seeks out opportunities to improve society by using practical,innovative,and sustainable approaches.Exhibit 5-9:Becoming an Ethical Leader Be a good role model by being ethical and honest.Tell the truth always.Dont hide or manipulate information.Be willing to admit your failures.Share your pe

23、rsonal values by regularly communicating them to employees.Stress the organizations or teams important shared values.Use the reward system to hold everyone accountable to the values.Terms to Know Social obligation Classical view Socioeconomic view Social responsiveness Social responsibility Social screening Green management Ethics Values Ego strength Locus of control Values-based management Code of ethics Whistle-blower Social entrepreneur