Practical-English-in-Foreign-Trade实用外贸英语课件.ppt

1、Practical-English-in-Foreign-Trade实用外贸英语PPT课件Preparation for ExportingEstablishing Business RelationsResearchesMarket and FirmMarketing and PromotionBusiness NegotiationEnquiryAcceptanceContractOffer and Counter-offerContact performanceGoods PreparationChartering or Space BookingDocuments preparatio

2、n for Bank NegotiationExamination and Amendment of L/C This means that we put the customer first 这意味着我们必须把消费者放在首位 We organize the company so that this happens 我们组织公司以达到目的 We must find out the customer wants 我们必须发现顾客真正需要什么 We carry out market research 我们进行市场调研 We must supply exactly what the customer

3、 wants 我们必须提供与顾客需求严格一致的商品We can do this by the right marketing mix _ 4Ps为此，我们提供正确的营销组合四个P 1.The right products 正确的商品 2.The right price 适当的价格 3.通过恰当的分销渠道：地点3.Available through the right channels of distribution:place 4.Presented in the right way:promotion 用正确的方式展示：促销价格术语 风险 手续 费用承担装船后风险租船订舱办理保险支付目的港运费支付保险费 FOB买方买方买方买方买方 CFR买方卖方买方卖方买方 CIF买方卖方卖方卖方卖方