Unit 1 Extended Reading 2 （ppt课件）-2022新牛津译林版（2020）《高中英语》选择性必修第二册.pptx

1、Part one1.被传达，被理解2.放置3.广告（ad)4.难忘的5.买，购买6.高峰时期的7.说服vt.8.说服，信仰n.9.途径，渠道10.使增长v.11.理解，吸收12.折扣13.赞助14.住宅区15.专门制作16.使增添乐趣17.心理学18.消遣，逗笑arise出现，起身awake唤起be是bear承受beat打败become成为begin开始bend弯腰bet打赌bite咬，叮Part twoIn the past,advertising was all about reaching as many people as possible with the same message.

2、在过去，广告只是要向尽可能多的人传播同样的信息。Now,advertising is becoming more digital and more personalized.A而现在，广告则变得更加数字化与个性化。(1)person-personal-personality(2）v:personalize 使个性化Already we may see online advertisements for products or services we have previously searched for on the Internet,and we are very likely to re

3、ceive special discounts and promotions（targeted specifically at us.）我们或许已经见过针对自己之前在网上搜索过的产品或服务的在线广告，而且很可能会收到专门为我们定制的特殊折扣和促销活动。省略连词be targeted at 以为目标它是专门针对男孩的。at a discountIn the future,advertising will be even more about understanding individual customers and sending them advertisements（that are ta

4、ilored to specific needs.)在未来，广告将更注重对个体消费者的了解，并向他们发送针对其特定需求而特制的广告。为.专门制作Specifically 语块积累 tailor sth.for sb.为改变/调整tailor sth.to sth.根据改变/调整tailor-made adj.特制的，专门设置的，非常合适的单句语法填空 The clinic （tailor）its treatment to individual need.The play was tailored a special audience.You have to tailor your spendi

5、ng your income.The programme （tailor）to the needs of young children.tailorsfortowas tailoredNot only will this make them feel more valued and enable them to see what they are most interested in,but it will also help companies their customers to have a positive effect on sales.这不仅会让消费者觉得自己更受重视，还能让他们看

6、到自己最感兴趣的内容，此外也能帮助公司更加有效地锁定目标客户，从而对销售量产生积极影响V 锁定Para 7 Main idea:the _ and _ of advertisingchangefutureNow,advertising is becoming more digital and more personalized.We are targeted.CUSTOMERS:feel more valued;enable them to see what they are most interested inCOMPANIES:target their customers more eff

7、iciently to have a positive effect on sales.AnalysisPara.6(9)_Para.5(8)_Para.4(7)_Para.3(6)_Para.2 Part 1 Para.1 Part 2 Para.(1)_(2)_Part 3 Para.(3)_(4)_Part 4 Para.(5)_ Advertising:the power of persuasioncomprehensive reading What the authors attitude towards advertisement?A.positiveB.negativeC.obj

8、ectiveD.subjectiveAdvertising:the power of persuasioncomprehensive reading Advertising:the power of persuasionCritical thinkingWhat advantages and disadvantages the advertising brings to us?Advertising Advantages DisadvantagesWhat is your own attitude towards it?Text Review4.Some of these slogans ma

9、y also _(吸引)our emotions.5.You will hear a _(various)of slogans any time you watch TV.6.And what message does it want to _?(表达)Text Review7.A slogan which communicates an idea effectively can _(增长，兴旺)sales and even become part of popular culture.8.Some films are now _(sponsor)by leading brands,so th

10、at only their products appear in the film.9.We _(吸收)these marketing messages without thinking about them too much,yet they will probably have an effect on us _(下次)we go shopping.10.Now advertising is becoming more digital and _(person).11.We are very likely to receive special discounts and promotions _(target)specifically at us.boost sponsored personalized absorb the next timetargetedPart three