Unit 6 Lesson 3 The Advertising Game (ppt课件)(01)-2022新北师大版(2019)《高中英语》选择性必修第二册.pptx
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1、Have you ever bought anything as a result of seeing,hearing or reading advertisements?Think and Sharethe product namethe name of a companywords of expertsthe designthe concept of freedomthe unusual ideahumorous languagepictures or imagesthe designa.different types of advertisementsb.the development
2、of advertisementsc.different attitudes towards advertisementsRead for understandingThe passage is about advertising.Skim through the passage.What is it mainly about?It introduces the development of advertisements in the order of _.timeRead again and underline the main idea of each paragraph.Read for
3、 understandingPara.1The advertising industry started with the fundamental purpose of promoting and selling goods to people who might need them.基本的Para.2Classic advisements used to give information about finding certain products.经典的Para.3Particularly now,in modern times,advertisements need to attract
4、 and hold the attention of the public.Modern advertisements need something else to separate them from their competitors.Para.4分离竞争者Ideas that would work in the past genuinely are not as effective now.Para.5真正地Para.6However,not all advertising is about selling products and services for a profit.利润,收益
5、Read for detailsPara.11.Advertising agencies would create a basic type of advertisement known as a _.2.Such advertisements have changed over the years with _,_,_ mercial advertisement商业广告socialeconomictechnological经济的Read for detailsPara.21.What does a classic advertisement look like?A classic ad gi
6、ves information about a product and very often it includes the name of a company,part of which might include the name of the place from which the product originated.originate from 起源自Read for detailsPara.22.What information we would know from the name of the classic advertisements?what the company s
7、ells,where they are located and the name of the productlocate v.位于classic advertisements Read for detailsPara.31.Why do modern advertisements have to attract the attention of the public?Because they need to adapt to a marketplace where products and services are in diect competition with each other.适
8、应市场竞争Read for detailsPara.32.How do modern advertisements attract the attention of the public?They consist of pictures or words from experts.They are visually attractive.(Present-day advertisers apply modern design techniques to make these advertisements as visually attractive as possible.)由构成视觉吸引力a
9、pply v.应用modernadvertisements Read for detailsPara.41.Why do modern advertisements need something else to separate them from their competitors?Because of the boost in advertising,people are used to seeing a high standard of visual design.增长be used to doing sth.习惯于做某事视觉的Read for detailsPara.42.How do
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