《高级商务英语口语(第二版)》课件unit 12 Cross-boarder e-commerce.ppt
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- 高级商务英语口语第二版 高级商务英语口语第二版课件unit 12 Cross-boarder e-commerce 高级 商务英语
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1、HomeMain shortcutChapter Twelve Cross-border E-commerceHomeMain shortcutChapter Twelve Teaching objective After the study of this chapter,the students are expected to:Know what is e-commerce and cross-border e-commerce;Know how to design a web page and successfully market online;Learn to do business
2、 on the Internet.HomeMain shortcutChapter Twelve Background InformationE-commerce is the activity of buying or selling of products on online services or over the Internet.Electronic commerce draws on technologies such as mobile commerce,electronic funds transfer,supply chain management,Internet mark
3、eting,online transaction processing,electronic data interchange(EDI),inventory management systems,and automated data collection systems.HomeMain shortcutChapter Twelve Modern electronic commerce typically uses the World Wide Web for at least one part of the transactions life cycle although it may al
4、so use other technologies such as e-mail.Typical e-commerce transactions include the purchase of online books(such as Amazon)and music purchases(music download in the form of digital distribution such as iTunes Store),and to a less extent,customized/personalized online liquor store inventory service
5、s.There are three areas of e-commerce:online retailing,electric markets,and online auctions.E-commerce is supported by electronic business.HomeMain shortcutChapter Twelve v E-commerce businesses may also employ some or all of the followings:v Online shopping for retail sales direct to consumers via
6、Web sites and mobile apps,and conversational commerce via live chat,chatbots,and voice assistantsv Providing or participating in online marketplaces,which process third-party business-to-consumer or consumer-to-consumer salesv Business-to-business buying and selling;v Gathering and using demographic
7、 data through web contacts and social mediav Business-to-business(B2B)electronic data interchangeHomeMain shortcutChapter Twelve v Marketing to prospective and established customers by e-mail or fax(for example,with newsletters)v Engaging in pretail for launching new products and servicesv Online fi
8、nancial exchanges for currency exchanges or trading purposes.HomeMain shortcutChapter Twelve v International ecommerce is called cross-border e-commerce(CBEC),when consumers buy online from merchants,located in other countries and jurisdictions.The internet enables consumers to shop globally,by purc
9、hasing products and services across their border,driven by a common language,a common border,special offers,or simply because the product or service isnt available in the consumers own region.The increasing popularity of tablets and smartphones,allows consumers worldwide to compare prices,connect wi
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