《商务英语函电》课件商务英语函电第二章PPT.ppt
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- 商务英语函电 商务英语 函电 课件 第二 PPT
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1、Module 2 Establishment of Business Relations 【learning objectives学习目标】学习目标】l(1)Knowledge(知识目标知识目标)lKnow the channels of finding new customerslMaster the words and phrases of establishing business relations lMaster the contents and methods of business relations establishing lettersl(2)Skills(能力目标)(能力
2、目标)lBe able to use skillfully use the related language of establishing trade relations lBe able to be good command of writing business establishing lettersl(3)Personal quality(素质目标)(素质目标)lTo develop the ability of discovery or exploratory learning,trying to find out the rules and or the strategies f
3、or reaching the goal of the jobs in the project;lTo learn how to communicate and cooperate with your companions or co-workers;lTo train students ability of self-learning and problem-solving The situation and tasks lSituationlChina National Garments Imp.&Exp.Corporation,Dalian Branch have obtained a
4、potential importer(Fashion Trading Co.Ltd.in London)from the Commercial Counsellors Office of the British Embassy in Beijing,from which they note that they are in the market for silk blouses.lTasks:l根据以上情景应该写什么样的信函?l这封信函应包括什么内容?l这些内容该如何排列?l拟写一封建立贸易关系函。l Lead InNo customers,no business.In Internation
5、al business,It is very important to have wide business channels.To establish business relations,is the basis for enterprises to develop and expand the business To establish business relations with prospective dealers is one of the vitally important measures either for a newly established firm or an
6、old one that wishes to enlarge its business scope and turnover.Example-Letter 1 lDear Sirs,l l Through the courtesy of Chamber of Commerce in Toronto,we learned that you are the main exporter of Chinese fashion accessories.We are writing in the hope of establishing business relation with you.l We ha
7、ve been deal in fashion accessories for many years.At present,we are interested in various kinds of Chinese fashion accessories and should appreciate your catalogues and quotations.l If your can assure us of workable prices,excellent quality and prompt delivery,we shall be able to place orders on a
8、substantial scale.l We are looking forward to receiving your early reply.l lYours faithfullyExample-Letter2 lSelf-Introduction By Exporter 出口商的自我介绍出口商的自我介绍lDear Sir/Madam,Having obtained your name and address from the Bank of China,Lagos Branch,we avail ourselves of this opportunity to send you the
9、e-mail and see if we can establish business relations.l We are specializing in all kinds of towels being exported to abroad.In order to acquaint you with our products,we enclose a copy of our catalogues.Our products are best price with high quality.Our products are widely accepted in Europe.We shall
10、 be glad to send you our lowest quotation upon receipt of your detailed requirement.l We are willing to enter into business relations with your firm on the basis of equality,mutual benefit and exchanging what one has for what one needs.l Yours faithfullyl Example Letter3 lExporter Writes to Importer
11、lDear Sirs,lYour company has kindly been recommended to us by .We shall be pleased to enter into direct business relations with you.lWe are a supplier and exporter of agricultural products in South Africa.We offer the very best pistachio,raisins,almond kernels to the clients all around the world.we
12、always do our best to provide the best quality products.Our products come from top manufacturers and suppliers across South Africa and other Countries.We offer best customer service and deliver timely.lIf you are interested in our products,please contact us for detailed information,specifications an
13、d prices.lWe are looking forward to developing together with friends home and abroad and building up a glorious future.lYours faithfully,lHelen Yan lManaging Directorl Example Letter4 l Manufacturers self-introductionlDear Sir or Madam,lWe are glad to know your company from the TRADE SOURCE and are
14、pleased lto inform you that the goods you require fall within our business scope.We would llike to enter into trade relation with you.We are the manufacturer of botanical&herbal ingredients for dietary,food lsupplement,food additive.In our many-year export experience,we have furnished lour customers
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